Within minutes of both Gina Nerone and Andrew Hahn taking the stage to present, you quickly realize just how smart these two are when it comes to knowing their audience and how to create content that caters to them.
While showing off multiple examples of the Snapchat content they have created for University Health Services, they provide detailed insight on they “why” and the “how” of creating that content.
We also learn that while Snapchat does not provide analytics, there are some crude ways to discovering the size of your audience and their engagement. Of course if Snapchat just is not for you or your audience is not on the platform, you can always take these tips shared and apply them to the one of your choice.
Learn more about Social Media Breakfast: www.SMBMad.org
To learn more about University Health Services (UHS): www.uhs.wisc.edu/