Wednesday, January 15th, 2014
The old standbys – Facebook and Twitter – will continue to be essential elements of most social media strategies in 2014 but expect LinkedIn and Google+ to make strong gains in terms of influence and reach. That was one of the many insights from a panel of Madison area social media experts at Wednesday’s Social
Wednesday, December 18th, 2013
Adam Senatori is not your typical Instagram user. Soaring high overhead in a rented Cessna 172, he uses his iPhone to capture amazing pictures of everything from Wisconsin farmland to the towering high rises of Dubai and...
Thursday, November 21st, 2013
American Family Insurance believes it is important to use social media tools to engage with customers and potential customers, but that’s not enough, AmFam Social Media Manager Michele Wingate told an audience of social media, marketing and...
Wednesday, October 16th, 2013
Amy Throndsen started out October’s Social Media Breakfast Madison presentation with a statement few could dispute: “When you sell waterbeds for cows,” she said, “you stand out.” That’s a great foundation for building a social media program,...
Wednesday, September 18th, 2013
We all know from its very popular TV commercials that AT&T’s motto is, “It’s not complicated.” So when it comes to managing social media for such a massive corporation, having a plan, communicating and collaborating internally and...
Thursday, August 22nd, 2013
UW Badger athletics provide a rich resource for social media, and UW staff make the most of it to entertain and engage fans, UW Director of Athletic Communications Brian Lucas told a gathering of professionals who are...
Friday, July 19th, 2013
In many ways, social media is a whole new world for marketers, but success is based on basic concepts that also drive traditional marketing: produce a quality product and connect with your consumers. Dana Arnold, public relations...
Monday, July 15th, 2013
David Neelsen and Michael Neelsen from the Madison-based StoryFirst Media have a very clear vision of how brands can best connect with their audiences: Tell a Story. It sounds simple, and in many ways it is. But...
Thursday, June 13th, 2013
Brew had more than one meaning at this Social Media Breakfast hosted by Wisconsin Distributors in Sun Prairie. The following recap was written by Chris Mertes, managing editor of the Sun Prairie Star newspaper. Social Media Breakfast...
Thursday, April 25th, 2013
SMB Madison welcomed the founder of EdgeRank Checker, Chad Wittman, who scoffed in the face of our lack of spring weather by going fashionably sockless to bring insight into Facebook’s News Feed and Graph Search. Leveraging the...
