Social Media Breakfast Madison

2013 Blogs


Wednesday, January 15th, 2014

Watch for growth of LinkedIn and Google+ in 2014

The old standbys – Facebook and Twitter – will continue to be essential elements of most social media strategies in 2014 but expect LinkedIn and Google+ to make strong gains in terms of influence and reach. That was one of the many insights from a panel of Madison area social media experts at Wednesday’s Social

Wednesday, December 18th, 2013

Instagram sensation Adam Senatori takes social media to new heights

Adam Senatori is not your typical Instagram user. Soaring high overhead in a rented Cessna 172, he uses his iPhone to capture amazing pictures of everything from Wisconsin farmland to the towering high rises of Dubai and...

Thursday, November 21st, 2013

AmFam learns from social media assessment, adapts

American Family Insurance believes it is important to use social media tools to engage with customers and potential customers, but that’s not enough, AmFam Social Media Manager Michele Wingate told an audience of social media, marketing and...

Wednesday, October 16th, 2013

October recap: City Slickers, Cows and Social Media

Amy Throndsen started out October’s Social Media Breakfast Madison presentation with a statement few could dispute: “When you sell waterbeds for cows,” she said, “you stand out.” That’s a great foundation for building a social media program,...

Wednesday, September 18th, 2013

AT&T social media goal: Be inspirational, helpful and timely

We all know from its very popular TV commercials that AT&T’s motto is, “It’s not complicated.” So when it comes to managing social media for such a massive corporation, having a plan, communicating and collaborating internally and...

Thursday, August 22nd, 2013

UW Athletics scores social media touchdown!

UW Badger athletics provide a rich resource for social media, and UW staff make the most of it to entertain and engage fans, UW Director of Athletic Communications Brian Lucas told a gathering of professionals who are...

Friday, July 19th, 2013

Closing the Gap: Connecting Social Media with Traditional Marketing Touchpoints

In many ways, social media is a whole new world for marketers, but success is based on basic concepts that also drive traditional marketing: produce a quality product and connect with your consumers. Dana Arnold, public relations...

Monday, July 15th, 2013

Brand Storytelling in the Opt-In World

David Neelsen and Michael Neelsen from the Madison-based StoryFirst Media have a very clear vision of how brands can best connect with their audiences: Tell a Story. It sounds simple, and in many ways it is. But...

Thursday, June 13th, 2013

Brewing Up Social Media

Brew had more than one meaning at this Social Media Breakfast hosted by Wisconsin Distributors in Sun Prairie. The following recap was written by Chris Mertes, managing editor of the Sun Prairie Star newspaper. Social Media Breakfast...

Thursday, April 25th, 2013

Leveraging EdgeRank and Graph Search

SMB Madison welcomed the founder of EdgeRank Checker, Chad Wittman, who scoffed in the face of our lack of spring weather by going fashionably sockless to bring insight into Facebook’s News Feed and Graph Search. Leveraging the...

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