Social Media Breakfast Madison

2016 Blogs

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Thursday, December 22nd, 2016

December evening social event demonstrates the Power of Connection

Thanks to everyone who attended our special evening social event at Turner Hall on December 21. Everyone agreed it was an enormous success, connecting with old and new friends and colleagues. Thanks to Paulius Musteikis, here are a few shots form the evening: Tweets from Wednesday night:

Wednesday, November 16th, 2016

24 tips from Madison’s ‘million dollar panel’ of social media experts

When it comes to building successful websites and social media sites, it’s great to create quality content about yourself, but it’s way better to create quality content about your audience. That was one of the many tips...

Wednesday, October 19th, 2016

Think of your website as a product, not a brochure

A website is not a static, passive element of your business strategy anymore, and you should think of it as a product, not a brochure. “In today’s digital world, the website will impact every area of your...

Wednesday, September 21st, 2016

To succeed at new journalism, be authentic, be relevant, and embrace diversity

Robert Chappell has two simple rules for succeeding at marketing, social media and new journalism: Be authentic and be relevant. And, he added, to make that complete connection with your community, your customers or your audience, embrace diversity....

Wednesday, August 17th, 2016

Great sales pros are great marketers

A great sales pro is a great marketer, and a great marketer is a great sales pro. Yes, Bernie Borges told us Wednesday at the August Social Media Breakfast Madison, there are differences between sales and marketing, but...

Wednesday, July 20th, 2016

Using live video to engage your audience and grow your business

One third of all online activity is spent watching video: Do you want your business to be a part of that? Of course you do! And Heather Heuman (@HeatherHeuman) of Sweet Tea Social came to Social Media...

Wednesday, June 15th, 2016

How content marketing fuels social channels

Good content marketing is like a succulent apple pie. You start with the best ingredients on the inside and give it a tantalizing visual appeal on the outside. Done right, when it’s consumed, your customer is satisfied...

Wednesday, May 18th, 2016

‘You don’t want to be the brand that’s ignoring its customers’

Imagine walking up to the Customer Service Desk at your local department store and lodging a complaint. The store employee sits motionless, Just staring at you. Not a word. Not an acknowledgment. Nothing. For a minute. For...

Wednesday, April 20th, 2016

Harnessing “The Power of Connection”

If Megan Watt has her way, the term “networking” will soon become as obsolete as “VCR.” Networking, she says, just doesn’t adequately describe what she prefers to call “The Power of Connection” in today’s world. It is about making...

Wednesday, March 16th, 2016

‘Are you going to get on the Video Train or be left behind’?

Let’s face it, it’s the age of video, and unless you are incorporating video into your online communications your message is likely to be pushed aside in favor of one from someone who is making it happen...

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