Social Media Breakfast Madison



Wednesday, October 16th, 2013

October recap: City Slickers, Cows and Social Media

Amy Throndsen started out October’s Social Media Breakfast Madison presentation with a statement few could dispute: “When you sell waterbeds for cows,” she said, “you stand out.” That’s a great foundation for building a social media program, she said, “But standing out is not enough.” “We want people to engage with us,” she said at

Wednesday, September 18th, 2013

AT&T social media goal: Be inspirational, helpful and timely

We all know from its very popular TV commercials that AT&T’s motto is, “It’s not complicated.” So when it comes to managing social media for such a massive corporation, having a plan, communicating and collaborating internally and...

Thursday, August 22nd, 2013

UW Athletics scores social media touchdown!

UW Badger athletics provide a rich resource for social media, and UW staff make the most of it to entertain and engage fans, UW Director of Athletic Communications Brian Lucas told a gathering of professionals who are...

Friday, July 19th, 2013

Closing the Gap: Connecting Social Media with Traditional Marketing Touchpoints

In many ways, social media is a whole new world for marketers, but success is based on basic concepts that also drive traditional marketing: produce a quality product and connect with your consumers. Dana Arnold, public relations...

Monday, July 15th, 2013

Brand Storytelling in the Opt-In World

David Neelsen and Michael Neelsen from the Madison-based StoryFirst Media have a very clear vision of how brands can best connect with their audiences: Tell a Story. It sounds simple, and in many ways it is. But...

Thursday, June 13th, 2013

Brewing Up Social Media

Brew had more than one meaning at this Social Media Breakfast hosted by Wisconsin Distributors in Sun Prairie. The following recap was written by Chris Mertes, managing editor of the Sun Prairie Star newspaper. Social Media Breakfast...

Thursday, April 25th, 2013

Leveraging EdgeRank and Graph Search

SMB Madison welcomed the founder of EdgeRank Checker, Chad Wittman, who scoffed in the face of our lack of spring weather by going fashionably sockless to bring insight into Facebook’s News Feed and Graph Search. Leveraging the...

Sunday, March 31st, 2013

Social Media and Healthcare

Four panelists from the healthcare industry presented the strategy, challenges and opportunities they face with using social media for their respective employers. While HIPPA rules may slow down social media serving as a spoonful of medicine for...

Monday, February 25th, 2013

Yelp Brings Community Together in Madison

Corey Dane, senior community manager for the online directory was the featured speaker at the Social Media Breakfast Madison event on February 20. Corey spoke about the importance of connection to brand success as a founding...

Sunday, January 20th, 2013

Facebook Tips, Tricks and Politics

While some folks were sleepily reading about Zuckerberg in the paper, SMB attendees were treated to a live introduction to Facebook’s new “Graph Search” by Katie Harbath, Facebook’s Manager of Public Policy. Here is a pdf of...

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