Sarah Hetke joined the SMBMad board in June 2021. She works in digital communications for Compeer Financial, an agriculture financial service provider headquartered in Sun Prairie, Wis. Sarah earned a bachelor’s degree in agricultural education – leadership and communications from the University of Minnesota – Twin Cities.
Sarah grew up in a farming family outside the Twin Cities in Minnesota, which fueled her passion for connecting consumers with factual information about food and farming. She moved to Wisconsin in 2017 to serve as the director of communications for Wisconsin Farm Bureau Federation (WFBF). During her time at WFBF, she co-presented the February 2019 SMBMad event “Social Media Takeovers to Engage and Grow Brand Awareness” which highlighted the organization’s success with Instagram and Snapchat takeovers.