Building A Brand From Scratch with Forward Madison

EVENT SUMMARY
In May of 2018 Forward Madison FC, Madison’s first professional soccer team, was launched. By the end of the 2019 season, the club led their league in every business metrics.

From attracting an average of 4,300 Madisonians to each home game at Breese Stevens Field to selling merchandise to all 50 states and 9 countries, Forward Madison became a frenzy in a short time.

Join members of the Forward Madison FC digital team, Kuba and Jason, as they share their real story of how they built a brand from scratch. They’ll share the techniques used to generate fan interests and engagement to create one of the most engaged social media audiences in the Madison area.

KEY TAKEAWAYS:
– Strategies that you can implement for building a brand
– How to learn from and use your customers input to help lead decision making
– Tactics to develop a digital strategy that will make sure you stand out from the rest.

ABOUT OUR PANELISTS:

Kuba Krzyzostaniak – Director of Fan Engagement & Digital Media
Kuba Krzyzostaniak is responsible for maintaining positive community relations and working directly with supporters to integrate Forward Madison FC with the community. He is also in charge of the club’s digital media presence. Kuba had six years of working in the soccer world before joining Forward Madison FC. First, in Major League Soccer’s digital office with KICKTV/COPA90, before moving to Germany and working for the German Bundesliga for two years.

Jason Klein – Digital Content Manager
Jason Klein manages Forward Madison’s online presence, which includes running the day-to-day activities on Flamingo social media, writing news releases, managing the press box on gamedays, and selectively implementing Oxford commas. Jason graduated from UW-Madison in 2019, majoring in history, French, and journalism, which sure has a lot to do with planting flamingos in the snow and researching memes.

TIME:
8:00 – 9:00 a.m. Presentation, followed by Q&A

SPONSORS:
– DreamBank
– Powderkeg
– Suttle-Straus
– Melissa Carlson Creative
– A&J Photography
– Winbound
– Live Action Production
– Minuteman Press
– Talent CPA
– Metcalfe’s Market
– True Coffee

NONPROFIT SPOTLIGHT: Alzheimer’s Association 

During this time, the Wisconsin Chapter of the Alzheimer’s Association continues to serve in Wisconsin. Education programs, support groups and care consultations are available online. For more information visit alz.org/wi.

LOCATION:
Virtual – Facebook Live

Nick Palkowski from Live Action Production will be LIVE STREAMING this event on our Social Media Breakfast Madison Facebook page.