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July 20, 2022 @ 8:00 am - 9:30 am
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Tired of ho-hum content? Find some inspiration in this month’s presentation.
About this event
EVENT SUMMARY
As marketers, we want to create content that resonates with our audiences. How do we continue to surface content ideas that are unique, relevant, empathetic, and thought provoking?
The answer doesn’t always lie in the tools.
In this discussion, learn how to find inspiration for content ideas in unconventional places, and repurpose the ideas for all of your marketing channels.
KEY TAKEAWAYS
- “Human centered” content is empathetic content, and more effective at driving conversions
- The internet has a wide variety of ways to tap into what your audience is talking about
- Finding content ideas in unconventional places can help pull us out of the creativity rut.
ABOUT OUR SPEAKER:
Schuyler Sonnega is the Senior SEO Analyst and Copywriter at Uproer. Skye got her start in SEO and digital marketing while interning for a sustainable bamboo toilet paper company during the paper shortage of 2020. Skye is from Northfield, MN, and graduated from St. Olaf College in 2021with a degree in Economics & Management Studies. At Uproer, she works as a Senior SEO Analyst & Copywriter, and pioneered the company’s first internal copywriting position.
LOCATION: Virtual – LIVE on the Social Media Breakfast Facebook Page
SPONSORS:
DreamBank
Powderkeg
Melissa Carlson Creative
Hey Allie
Suttle-Straus
Minuteman Press
Talent CPA
NONPROFIT SPOTLIGHT
REACH-A-Child™ provides children’s books and backpacks to First Responders in Wisconsin so they may comfort children they encounter in crisis situations. Whether the children are in an automobile accident, victims of domestic disturbance or temporarily homeless, REACH-A-Child™ wants to help First Responders engage these children in a positive way through the power of a book. They need volunteers to fill REACH BAGs, sort books, and spread the word about the organization.
Visit reachachild.org to learn more or to make a donation.
Also find them on social media:
Twitter @reachachild
Instagram @reachachild
Facebook REACHaChild
LinkedIn reachachild