So many of us are addicted, or should we say in the habit of, scrolling through our social media feeds throughout the day. But why? For a lot if us it is a way to connect to other people, and also to feel inspired. That easy tip for making perfect bacon? Noted! You went to yoga class again?! Okay, I’m definitely going today.

But social media can take us beyond just an armchair connection. In fact, for Otehlia of Madison Eats it has created real connections and helped her business grow (we’re not talking love connections here, but anything is possible… 🙂. Through Instagram stories as well as other social media avenues, Otehlia has forged connections in real life with other businesses, with potential clients and members of the community in Madison and further afield. These connections have driven business in some very unexpected ways.

In this session Otehlia will share with you some of her tips and tricks for building business through social media engagement. Come with your phone charged and clean lens for some hands on learning! How do you leverage the power of Instagram stories for your business or community?

KEY TAKEAWAYS
– How social media can be used to make real community connections and drive business
– Why this is important?
– Focus on Instagram / IG stories and feed – what to do, what not to do
– What works, what doesn’t
– Not being perfect is okay!

SPEAKER BIO
Otehlia founded Madison Eats Food Tours in 2012, after spending years trying to create her ideal job combining her passion for local food, teaching, dancing, and sustainable development.

What emerged is a business connecting people with Madison’s rich local food scene through exceptional food tours and events. She also leads culinary vacations to Cuba and Mexico.

TIME:
8:00 – 9:00 a.m. Presentation, followed by Q&A

SPONSORS:
– DreamBank – Madison
– Powderkeg
– Suttle-Straus
– Melissa Carlson Creative
– A&J Photography
– Winbound
– Nick Palkowski
– Minuteman Press of Waunakee
– Talent Insurance & Financial Solutions, LLC
– Metcalfe’s Market
– True Coffee Roasters

NONPROFIT SPOTLIGHT: Badger Prairie Needs Network

The Badger Prairie Needs Network (BPNN) is an all-volunteer 501(c)(3) nonprofit organization dedicated to fighting poverty and ending hunger locally. In our 34th year of continuous operation, BPNN operates a food pantry that serves: 1) households in the 53593 zip code, 2) Fitchburg and Madison households in the Verona Area School District; and 3) households in the attendance area of the MMSD’s Cesar Chavez Elementary School. We offer a free community meal on 1st and 3rd Saturdays each month, nutrition education & culinary arts classes in our commercial-grade kitchen, a community garden, and free legal advocacy focused on ending homelessness and leveling the playing field for people with limited financial means. Learn more at bpnn.org.

LOCATION:
Virtual – Nick Palkowski from Live Action Production will be LIVE STREAMING this event on our Social Media Breakfast Madison Facebook page.