June 20 @ 7:30 am - 9:00 am
Pepperoni, the most popular pizza topping, also appears on the list of least favorite pizza ingredients. How can that be? Like pizza toppings, social media data points aren’t favored the same way by brands. We all have personal preferences to what we like best. Its no different with social media data and how they impact your company.
Prepare to get nerdy (but leave your graphing calculators behind). We’ll borrow data principles to weight your data and find out how your social media strategy really is working — or isn’t. You’ll find and channel your inner statistician to apply weighting factors to your data sets. Learn how to create a custom weighted mean calculator (never fear, we’ll make Excel do all the work!) that provides answers about quality of engagements and sentiment, rather than quantity.
- Understand why all social media data should not be valued equally.
- Learn how to assign weighted factors to key data points based on your business priorities.
- Build a custom calculation and index that gives context to seemingly innocuous reporting.
Jun. 20, 2018
7:30am - 9:00am
- Madison Turners
3001 South Stoughton Road
Madison, 53716 United States + Google Map