Using Digital Tools to Flip The Script on Traditional Fundraising

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November 16, 2022 @ 8:00 am - 9:15 am

Learn how a local organization used digital tools to significantly increase their visibility and results!

 

EVENT SUMMARY

Do traditional fundraising opportunities feel like a daunting task? Then it is time to flip the script. Whether you’re working for a nonprofit looking to increase donations or you’re a small business owner looking to increase support from your customers, digital tools can help!
Learn how Wisconsin Farm Bureau Federation staff recently hosted an online Giving Day that raised over $21,000 for the Wisconsin Farm Bureau Foundation in just five hours.

Farm Bureau successfully moved its fundraising experience to a digital platform while continuing to engage stakeholders, potential donors and sponsors. In this presentation, we will explore online tools and services to help create a fundraising experience on Facebook Live and Instagram that will leave you brainstorming your next money-raising opportunity!

 

KEY TAKEAWAYS

  • How to promote an online event ahead of time to engage potential donors and generate interest.
  • How to secure donors ahead of the event through sponsorships and direct contact.
  • Online tools and services to help execute an online event.
  • Engaging multiple stakeholders to maximize online traffic.

 

ABOUT OUR SPEAKER:

Cassie Sonnentag is Wisconsin Farm Bureau Federation’s director of media relations and outreach. In her role, Cassie oversees the organization’s social media channels, advertising strategy and media relations with outlets across the state.

Cassie is a 2015 graduate of the University of Minnesota where she majored in agricultural communications. Since then, she has worked in both print and digital agriculture media helping farmers share their stories through social and traditional media channels. Cassie and her husband, Allen (Bud), have one daughter and live near Cadott where they are involved in their family’s farm, Sonnentag Custom Farming.

LOCATION: Virtual – LIVE on the Social Media Breakfast Facebook Page

SPONSORS:

NONPROFIT SPOTLIGHT:

SCORE Mentors Madison volunteers help grow the South Central and Southwest Wisconsin small business community by offering freeSCORE Madison Logo business mentoring, and free or low-cost workshops for entrepreneurs before startup, and startup and small existing businesses.
SCORE Mentors Madison volunteers are current or retired business people, many who had their own businesses, managed nonprofit organizations, and others who have a wide variety of business and/or nonprofit expertise. We offer mentoring for the life of the business or nonprofit. SCORE has over 250 chapters across the country and over 10,000 volunteers. We endeavor to match your needs to one or more volunteers who have expertise closely aligned with the issues you are wrestling with and the industry you are in. The SCORE website (madison.score.org) is filled with resources and upcoming workshops.

For more information, to request a mentor or to inquire about volunteering or making a presentation, email SCORE Madison at madison.score@scorevolunteer.org or call 608-535-4978.

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