Chantel Soumis, self-proclaimed Brand Sorceress and Disney fanatic, cast a wonderful magical spell of possibility and authentic power at the April 2019 Social Media Breakfast Madison event held at the Brink Lounge. It also served as the pre-#YPWeek event.
We learned of Chantel’s amazing journey as a differently-abled advocate who speaks at international venues, including the United Nations. Her battle with multiple sclerosis sometimes slows her down, but it hasn’t stopped her.
During her presentation, Chantel, founder and creative director of Stardust Creative, described how she jump-started her brand through LinkedIn—she won the #LetsGetHonest Campaign.
She shared two key statistics that demonstrate why LinkedIn deserves your attention: LinkedIn is 277% more effective for leads than other social media platforms. And only one percent of the 575 million users create content. With some effort, you can join that small minority.
How do you improve your digital presence? Chantel shared a five-step process for taking advantage of LinkedIn’s many opportunities.
1 – Build Your Brand
“What do you want people to think of when they hear your name?” Chantel suggested that you consider your end goal with your strategy. Is it sales, career growth or creation of your role as a thought leader? Then promote your engagement based on that objective.
Chantel lives her brand and expresses it in her content:
Bubbly & Blessed
2 – Complete Your Profile
Maximize your profile picture and banner image. Chantel reported that professional headshots get 14 times more profile views. She says to “dazzle” your LinkedIn visitors with your portrait and banner. It’s the first thing they see.
Also at the April event, Josh Klemons, SMBMad’s newest president of the organization’s board of directors, recognized Shane Cicero, immediate past president, for his many years in the same role. Josh announced his new role at the March event.
Josh said, “We’re working to keep up with the legacy Shane created.” He added that Shane played a key role in the development of SMBMad to where it is today as a thriving organization.
Special thanks to Chantel Soumis for her inspiration and insights. See you our next event on May 15, which we are hosting in partnership with 1 Million Cups. The event, Keeping it Local: A Social Media Panel will be held at Dreambank, 821 E. Washington Ave., Madison. See you there!