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SUMMARY:Minimum Viable SEO: How to Boost Your Visibility & Credibility On a Budget
DESCRIPTION:If you’re already investing in content marketing but haven’t seen real results from SEO—or haven’t tried it at all—this talk is for you. SEO today isn’t about gaming the algorithm or writing dry\, keyword-stuffed blog posts. It’s about making sure your best content gets discovered by the right people\, at the exact moment they’re searching for solutions like yours. \nIn this session\, content strategist and SEO consultant Olivia Barrow will show you how to integrate modern SEO best practices into your existing content workflows—even if you only publish one article a month. You’ll learn how to validate your content ideas with keyword research\, create articles that match search intent\, and optimize posts so they rank better in search without sacrificing clarity or credibility. \nThis is not a technical SEO workshop—it’s a practical\, approachable framework for small marketing teams that want to get more ROI from content they’re already creating. Whether you’ve had disappointing SEO results in the past or have never touched it\, you’ll leave with a clear\, actionable process for increasing your visibility and establishing your brand as a trusted authority in your industry. \nKEY TAKEAWAYS \n\nWhy traditional “SEO content” no longer works—and what to do instead\nHow to layer SEO onto a content strategy focused on thought leadership and trust\nA simple keyword research method for validating blog topics\nHow to structure and optimize articles to match search intent & reader knowledge level\nHow to tap into internal expertise to add original insights to your content\nWhen and how to use GenAI to enhance your content\nHow to get started even if your site has technical issues or past content that’s not optimized\n\nSPEAKER BIO – Olivia Barrow \nOlivia Barrow is the founder of Olivia Barrow Communications\, where she works as a fractional SEO and content strategist for B2B companies that want to grow their visibility without hiring a full in-house team. Since 2016\, she’s helped businesses earn trust\, boost search rankings\, and attract more qualified leads by creating authoritative and well-optimized content. \nTIME: \n\n7:30 – 8:00AM – check-in\, coffee\, and networking\n8:00 – 9:15AM – presentation followed by Q&A\n\nIf you aren’t able to join us in person\, our sponsor\, Live Well Video will be LIVE STREAMING this event on our Social Media Breakfast Madison Facebook page and on LinkedIn beginning at 8:00am. \nLOCATION: In-person and virtual options available! \n\nIn Person at Dream Bank- 821 E Washington Ave\, Madison\, WI 53703\nVirtual – LIVE on the Social Media Breakfast Facebook Page and on LinkedIn\n\nSPONSORS: \n\nDreamBank\nSerendipity Labs\nMelissa Carlson Creative\nVEDUB Media | Bryant Vander Weerd\nLive Well Video\nSuttle-Straus\nTalent CPA\n\nNONPROFIT SPOTLIGHT: Natural Resources Foundation of Wisconsin \nThe Natural Resources Foundation of Wisconsin (NRF) is a statewide nonprofit dedicated to protecting Wisconsin’s lands\, waters\, and  wildlife. By funding conservation projects\, leading powerful partnerships\, and connecting people of all backgrounds to nature\, NRF is committed to preserving the state’s most ecologically important landscapes and supporting rare and threatened species. Their work ensures a healthier\, more resilient Wisconsin in the face of climate change. \nNRF’s popular Field Trips run from April through October\, offering unforgettable experiences to explore Wisconsin’s natural wonders by foot\, bike\, and boat—guided by expert leaders. Registration is open to all ages and skill levels. \nThey also host the Great Wisconsin Birdathon\, the state’s largest fundraiser for bird conservation. From April 15 to June 15\, birders across Wisconsin log bird sightings and raise funds to support critical bird habitat and research. It’s free to join\, and all bird lovers are welcome! Learn more at WisConservation.org. \nConnect with them at:\nWebsite: www.WisConservation.org\nFacebook: @NaturalResourcesFoundation\nInstagram: @WisConservation\nLinkedIn: @natural-resources-foundation-of-wisconsin\nYouTube: @wisconservation
URL:https://smbmad.org/event/minimum-viable-seo-how-to-boost-your-visibility-credibility-on-a-budget/
LOCATION:Dreambank\, 821 East Washington Avenue\, Madison\, Wisconsin\, 53703
CATEGORIES:AI,Artificial Intelligence,SEO
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X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=DESCRIPTION:If you’re already investing in content marketing but haven’t seen real results from SEO—or haven’t tried it at all—this talk is for you. SEO today isn’t about gaming the algorithm or writing dry keyword-stuffed blog posts. It’s about making sure your best content gets discovered by the right people at the exact moment they’re searching for solutions like yours. \nIn this session content strategist and SEO consultant Olivia Barrow will show you how to integrate modern SEO best practices into your existing content workflows—even if you only publish one article a month. You’ll learn how to validate your content ideas with keyword research create articles that match search intent and optimize posts so they rank better in search without sacrificing clarity or credibility. \nThis is not a technical SEO workshop—it’s a practical approachable framework for small marketing teams that want to get more ROI from content they’re already creating. Whether you’ve had disappointing SEO results in the past or have never touched it you’ll leave with a clear actionable process for increasing your visibility and establishing your brand as a trusted authority in your industry. \nKEY TAKEAWAYS \n\nWhy traditional “SEO content” no longer works—and what to do instead\nHow to layer SEO onto a content strategy focused on thought leadership and trust\nA simple keyword research method for validating blog topics\nHow to structure and optimize articles to match search intent & reader knowledge level\nHow to tap into internal expertise to add original insights to your content\nWhen and how to use GenAI to enhance your content\nHow to get started even if your site has technical issues or past content that’s not optimized\n\nSPEAKER BIO – Olivia Barrow \nOlivia Barrow is the founder of Olivia Barrow Communications where she works as a fractional SEO and content strategist for B2B companies that want to grow their visibility without hiring a full in-house team. Since 2016 she’s helped businesses earn trust boost search rankings and attract more qualified leads by creating authoritative and well-optimized content. \nTIME: \n\n7:30 – 8:00AM – check-in coffee and networking\n8:00 – 9:15AM – presentation followed by Q&A\n\nIf you aren’t able to join us in person our sponsor Live Well Video will be LIVE STREAMING this event on our Social Media Breakfast Madison Facebook page and on LinkedIn beginning at 8:00am. \n In-person and virtual options available! \n\nIn Person at Dream Bank- 821 E Washington Ave Madison WI 53703\nVirtual – LIVE on the Social Media Breakfast Facebook Page and on LinkedIn\n\nSPONSORS: \n\nDreamBank\nSerendipity Labs\nMelissa Carlson Creative\nVEDUB Media | Bryant Vander Weerd\nLive Well Video\nSuttle-Straus\nTalent CPA\n\nNONPROFIT SPOTLIGHT: Natural Resources Foundation of Wisconsin \nThe Natural Resources Foundation of Wisconsin (NRF) is a statewide nonprofit dedicated to protecting Wisconsin’s lands waters and  wildlife. By funding conservation projects leading powerful partnerships and connecting people of all backgrounds to nature NRF is committed to preserving the state’s most ecologically important landscapes and supporting rare and threatened species. Their work ensures a healthier more resilient Wisconsin in the face of climate change. \nNRF’s popular Field Trips run from April through October offering unforgettable experiences to explore Wisconsin’s natural wonders by foot bike and boat—guided by expert leaders. Registration is open to all ages and skill levels. \nThey also host the Great Wisconsin Birdathon the state’s largest fundraiser for bird conservation. From April 15 to June 15 birders across Wisconsin log bird sightings and raise funds to support critical bird habitat and research. It’s free to join and all bird lovers are welcome! Learn more at WisConservation.org. \nConnect with them at:\nWebsite: www.WisConservation.org\nFacebook: @NaturalResourcesFoundation\nInstagram: @WisConservation\nLinkedIn: @natural-resources-foundation-of-wisconsin\nYouTube: @wisconservation;X-APPLE-RADIUS=500;X-TITLE=821 East Washington Avenue:geo:-89.3742167,43.0812442
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DTSTART;TZID=America/Chicago:20250416T073000
DTEND;TZID=America/Chicago:20250416T090000
DTSTAMP:20250330T181510Z
CREATED:20250330T180306Z
LAST-MODIFIED:20250330T181510Z
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SUMMARY:How to Make AI Do Actual Marketing Work for You
DESCRIPTION:We all know that AI tools can write first drafts of blog posts\, marketing emails\, social media posts\, and more\, but how do you get AI to do the hard work of marketing\, such as reporting\, analyzing\, making decisions\, and making changes to actual campaigns? \nIn this presentation\, digital marketing agency co-owner and partner Eagan Heath will show you how he and his team use AI to create and optimize actual marketing campaigns. Not just write ad copy\, but create ads in online platforms\, report on their results\, and make changes to improve them. \nKEY TAKEAWAYS \n\nHow to delegate customer persona\, keyword\, and audience targeting research to AI\nHow to use ChatGPT to create importable files for ad platforms\nHow to use AI to optimize the campaigns you already have running\nHow to make AI categorize and respond to inbound messages\nOther ways AI can take over your work to speed you up and make you more productive\n\nSPEAKER BIO \nEagan Heath is a digital marketing agency owner\, speaker\, and trainer. He helps clients and students grow company revenue by driving online traffic\, leads\, and sales. \nSince 2016\, he’s: \n\nstarted the local digital marketing agency Get Found Madison\npurchased\, run\, and sold the pet painting business Splendid Beast\ncreated the training course and workshop series My Digital Marketing Mastery\nlaunched an ecommerce agency called Caravan Digital\ntook on a business partner and merged into a new agency: Asymmetric Marketing\n\nThese days he primarily leads his team and hosts the What’s Working in Ecommerce YouTube show and podcast. \nTIME: \n\n7:30 – 8:00AM – check-in\, coffee\, and networking\n8:00 – 9:15AM – presentation followed by Q&A\n\nIf you aren’t able to join us in person\, our sponsor\, Live Well Video will be LIVE STREAMING this event on our Social Media Breakfast Madison Facebook page and on LinkedIn beginning at 8:00am. \nLOCATION: In-person and virtual options available! \n\nIn Person at Dream Bank- 821 E Washington Ave\, Madison\, WI 53703\nVirtual – LIVE on the Social Media Breakfast Facebook Page and on LinkedIn\n\nSPONSORS: \n\nDreamBank\nSerendipity Labs\nMelissa Carlson Creative\nVEDUB Media | Bryant Vander Weerd\nLive Well Video\nSuttle-Straus\nTalent CPA\n\nNONPROFIT SPOTLIGHT: Gilda’s Club \nGilda’s Club Madison is a community offering free cancer support\, cancer education\, and hope for individuals affected by any type of cancer\,  as well as their families and caregivers. In the past year\, we have served approximately 1\,000 men\, women\, and children through a variety of programs designed to meet their unique needs and help them navigate the challenges of living with – and beyond – cancer. \nVolunteer opportunities are available. \nGilda’s hosts three major fundraisers each year\, which fund approximately 1/3 of their annual budget: \n\nGilda’s Backyard BBQ – Thursday\, June 12 – 300-350 friends of Gilda’s Club (21+) come together for live music\, BBQ fare\, libations\, and a world class live auction.\nRed Doors Golf – Monday\, August 18 at Nakoma – 144 golfers participate in a best ball event as they dine their way around the course enjoying food tastings from restaurant partners at each hole.\nGilda’s Run/Walk – Sunday\, October 5 – 800+ community members of all ages come together to run a 5K or walk two miles in support of Gilda’s Club. This event ends in the backyard with Ruth’s Chris burgers and ice cream.\n\nConnect with them at: \n\nWebsite: gildasclubmadison.org\nFacebook: @GildasClubMadison\nInstagram: @GildasClubMadison\nYouTube: @GildasClubMadison\nLinkedIn: @gilda’s-club-of-madison
URL:https://smbmad.org/event/how-to-make-ai-do-actual-marketing-work-for-you/
CATEGORIES:AI,Artificial Intelligence
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