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DTSTART;TZID=America/Chicago:20260819T073000
DTEND;TZID=America/Chicago:20260819T090000
DTSTAMP:20260703T162249Z
CREATED:20260430T191655Z
LAST-MODIFIED:20260703T162249Z
UID:10000359-1787124600-1787130000@smbmad.org
SUMMARY:Tapping Trends: A step-by-step guide to assess trend relevance & brand fit
DESCRIPTION:One of the biggest risks on social today isn’t missing a trend—it’s forcing one. By moving beyond chasing what’s popular and instead using trends as a strategic tool\, brands can strengthen relevance\, credibility and performance with intention\, not impulse. \nThis session will offer a clear\, repeatable framework for deciding when to lean into a trend and when to sit it out\, so your brand shows up as culturally relevant without feeling forced or tone-deaf. You’ll leave empowered to confidently pursue the right trends and push back on the wrong ones\, grounded in audience insight\, brand fit and algorithmic impact. \nKEY TAKEAWAYS\n\nReframe the role of trends from fleeting moments to a strategic lever that supports your broader social goals when used with intention\nLearn a fast\, repeatable way to evaluate trend fit so you can ensure audience relevance and brand alignment before investing time or resources\nBuild confidence in your decision making\, allowing you to thoughtfully merchandise trends and clearly articulate when and why to pass\n\nABOUT OUR SPEAKERS\nKat Graham\, Account Executive\, PR\, Social & Content – Hiebing \nChicago-area native Kat Graham has built her career around her multidisciplinary interests in storytelling\, digital culture and strategic problem-solving. She graduated from Gonzaga University in 2020 with a degree in public relations and has a certification in UX/UI design from Northwestern University\, bringing a user-centered lens to her social and content work. \nKat joined Hiebing’s PR\, Social & Content team in 2024\, leading and supporting social media strategy\, PR and content development and community management for national brands across the construction\, manufacturing and industrial industries. Her work spans paid social campaigns (including copywriting and ideation)\, influencer program support and long-form content—helping brands show up online with intention\, consistency and cultural awareness. \nOutside of work\, Kat is active in the local music scene and creative community and is always finding inspiration at the intersection of art\, music\, history\, culture and digital connection. \n  \nBri Ugalde\, Senior Account Executive\, PR\, Social & Content – Hiebing \nSouthwest Wisconsin native Bri Ugalde has built her career around her interest in storytelling\, culture and the way people connect with brands. She graduated from Edgewood College with a degree in Communication\, with an emphasis in Message in the Media\, and a minor in Business\, bringing both strategic thinking and creative perspective to her work. \nBri joined Hiebing in March 2025\, where she initially worked on the brand development team on the B2B side. She has since returned to her roots in social and content\, where she now leads social media and content strategy in the B2C space\, helping brands create work that feels relevant\, engaging and true to their audience. \nOutside of work\, Bri spends her time exploring creative outlets including painting and portrait photography\, and finds inspiration through travel\, culture and visual storytelling. \nTIME:\n\n7:30 – 8:00AM – check-in\, coffee\, and networking\n8:00 – 9:15AM – presentation followed by Q&A\n\nIf you aren’t able to join us in person\, our sponsor\, Live Well Video will be LIVE STREAMING this event on our Social Media Breakfast Madison Facebook page\, YouTube channel and on LinkedIn beginning at 8:00am. \nLOCATION: In-person and virtual options available!\n\nIn Person at StartingBlock Madison – 821 E Washington Ave – 2nd Floor\, Madison\, WI 53703 **Parking information HERE\nVirtual – LIVE on the Social Media Breakfast Facebook Page\, YouTube Channel and on LinkedIn\n\nSPONSORS:\n\nStartingBlock Madison\nForwardFest\nLive Well Video\nVEDUB Media | Bryant Vander Weerd\nMelissa Carlson Creative\nSuttle-Straus\nSerendipity Labs\nTalent CPA\n\n\nNONPROFIT SPOTLIGHT: FairShare CSA Coalition\nFairShare CSA Coalition is a Madison-based nonprofit working to build resilient food communities by investing in farmers and empowering eaters. They connect  people to local\, organic farms through Community Supported Agriculture (CSA) programs\, while also helping make fresh\, farm-grown food more accessible through their Partner Shares program\, which provides financial assistance to households in need. \nBeyond supporting consumers\, FairShare plays a major role in strengthening the farming community. They offer education\, training\, and peer-to-peer collaboration opportunities to help farmers grow sustainable businesses\, develop their skills\, and build strong support networks across the Midwest. Their work ultimately creates a healthier\, more connected local food system where both farmers and communities can thrive. \nOne of their signature events is Bike the Barns\, happening on September 20. It’s a full-day cycling experience through scenic countryside with stops at local farms. Riders enjoy farm tours\, incredible local food\, craft beverages\, and live music\, all while supporting FairShare’s mission and raising funds to make fresh food more accessible to all. \nConnect with them at:\nWebsite: csacoalition.org\nFacebook: @FairShareCSACoalition\nInstagram: @fairshare\nLinkedIn: FairShare CSA Coalition
URL:https://smbmad.org/event/tapping-trends-a-step-by-step-guide-to-assess-trend-relevance-brand-fit/
LOCATION:StartingBlock Madison\, 821 E Washington Ave\, 2nd floor\, Madison\, WI\, 53703
CATEGORIES:Content Creation,digital marketing,Networking,Social Media,social media strategy
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260121T073000
DTEND;TZID=America/Chicago:20260121T091500
DTSTAMP:20251210T035234Z
CREATED:20251208T224054Z
LAST-MODIFIED:20251210T035234Z
UID:10000354-1768980600-1768986900@smbmad.org
SUMMARY:The Simple 2-Step Content Strategy Proven to Earn Trust & Drive Action Faster
DESCRIPTION:The Simple 2-Step Content Strategy Proven to Earn Trust & Drive Action Faster\nIf you want more website leads\, booked appointments\, applications\, or people taking meaningful action\, this is for you. \nWe all know how difficult this can be. You lead people to your site\, but they stop short of taking the next step. \nAnd even when they do\, they either no-show\, or they arrive cautious and pushback on price\, or say they want “more information” instead of taking the step toward the outcome they want. \nThis simple 2-step content strategy isn’t based on theory. And it’s NOT a new strategy. Because it’s been proven hundreds of times to close this gap\, in virtually every industry. \nKEY TAKEAWAYS\n\nHow to quickly set up your own 2-step content strategy without overcomplicating it.\nThe 4 pillars for earning the trust of the skeptical consumer in 2026.\nThe simple shift that reduces no-shows\, price-resistance\, and the endless follow-up.\nThe 3 unspoken questions your audience is asking that almost no one answers.\nWhat most marketers get wrong about content that’s “supposed to” drive action.\n\n**BONUS: Attendees will get 2 FREE fill-in-the-blank templates that make it ridiculously easy to get started right away (without the usual guesswork). \n  \nABOUT OUR SPEAKER\nKeith Gilmore | Digital Marketing Coach & Content Strategist \nKeith helps service businesses in crowded markets become their buyer’s trusted voice without gimmicks or pressure. \nYou may not have seen him in your feed\, but since 2008\, he’s worked mainly behind the scenes helping his clients grow their 6- to 8-figure companies. He’s played a key role inside of 2 coaching organizations (one on Inc. 5000’s fastest growing). \nA former SMBMad speaker & DreamBank speaker\, Keith focuses on giving audiences simple\, practical ways to build trust early and reduce friction at every step. His work centers on time-tested principles & frameworks that create predictable growth\, instead of just chasing the latest trends that add to the noise buyers are already drowning in. \nTIME: \n\n7:30 – 8:00AM – check-in\, coffee\, and networking\n8:00 – 9:15AM – presentation followed by Q&A\n\nIf you aren’t able to join us in person\, our sponsor\, Live Well Video will be LIVE STREAMING this event on our Social Media Breakfast Madison Facebook page\, YouTube channel and on LinkedIn beginning at 8:00am. \nLOCATION: In-person and virtual options available! \n\nIn Person at Dream Bank- 821 E Washington Ave\, Madison\, WI 53703\nVirtual – LIVE on the Social Media Breakfast Facebook Page\, YouTube Channel and on LinkedIn\n\nSPONSORS: \n\nDreamBank\nLive Well Video\nVEDUB Media | Bryant Vander Weerd\nMelissa Carlson Creative\nSuttle-Straus\nSerendipity Labs\nTalent CPA\n\nNONPROFIT SPOTLIGHT: Dane Buy Local \nDane Buy Local champions independent businesses in Madison\, WI. Established with a clear mission of fostering a resilient local  economy\,they are driven by a profound passion for building strong communities and connecting consumers with local merchants. \nConnect with them at: \n\nWebsite: www.danebuylocal.com\nFacebook: DaneBuyLocal\nInstagram: @danebuylocalofficial\nLinkedIn: danebuylocal
URL:https://smbmad.org/event/the-simple-2-step-content-strategy-proven-to-earn-trust-drive-action-faster/
LOCATION:Dreambank\, 821 East Washington Avenue\, Madison\, Wisconsin\, 53703
CATEGORIES:Content Creation,digital marketing,inbound marketing,Lead Generation,social media strategy
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X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=DESCRIPTION:The Simple 2-Step Content Strategy Proven to Earn Trust & Drive Action Faster\nIf you want more website leads booked appointments applications or people taking meaningful action this is for you. \nWe all know how difficult this can be. You lead people to your site but they stop short of taking the next step. \nAnd even when they do they either no-show or they arrive cautious and pushback on price or say they want “more information” instead of taking the step toward the outcome they want. \nThis simple 2-step content strategy isn’t based on theory. And it’s NOT a new strategy. Because it’s been proven hundreds of times to close this gap in virtually every industry. \nKEY TAKEAWAYS\n\nHow to quickly set up your own 2-step content strategy without overcomplicating it.\nThe 4 pillars for earning the trust of the skeptical consumer in 2026.\nThe simple shift that reduces no-shows price-resistance and the endless follow-up.\nThe 3 unspoken questions your audience is asking that almost no one answers.\nWhat most marketers get wrong about content that’s “supposed to” drive action.\n\n**BONUS: Attendees will get 2 FREE fill-in-the-blank templates that make it ridiculously easy to get started right away (without the usual guesswork). \n  \nABOUT OUR SPEAKER\nKeith Gilmore | Digital Marketing Coach & Content Strategist \nKeith helps service businesses in crowded markets become their buyer’s trusted voice without gimmicks or pressure. \nYou may not have seen him in your feed but since 2008 he’s worked mainly behind the scenes helping his clients grow their 6- to 8-figure companies. He’s played a key role inside of 2 coaching organizations (one on Inc. 5000’s fastest growing). \nA former SMBMad speaker & DreamBank speaker Keith focuses on giving audiences simple practical ways to build trust early and reduce friction at every step. His work centers on time-tested principles & frameworks that create predictable growth instead of just chasing the latest trends that add to the noise buyers are already drowning in. \nTIME: \n\n7:30 – 8:00AM – check-in coffee and networking\n8:00 – 9:15AM – presentation followed by Q&A\n\nIf you aren’t able to join us in person our sponsor Live Well Video will be LIVE STREAMING this event on our Social Media Breakfast Madison Facebook page YouTube channel and on LinkedIn beginning at 8:00am. \n In-person and virtual options available! \n\nIn Person at Dream Bank- 821 E Washington Ave Madison WI 53703\nVirtual – LIVE on the Social Media Breakfast Facebook Page YouTube Channel and on LinkedIn\n\nSPONSORS: \n\nDreamBank\nLive Well Video\nVEDUB Media | Bryant Vander Weerd\nMelissa Carlson Creative\nSuttle-Straus\nSerendipity Labs\nTalent CPA\n\nNONPROFIT SPOTLIGHT: Dane Buy Local \nDane Buy Local champions independent businesses in Madison WI. Established with a clear mission of fostering a resilient local  economythey are driven by a profound passion for building strong communities and connecting consumers with local merchants. \nConnect with them at: \n\nWebsite: www.danebuylocal.com\nFacebook: DaneBuyLocal\nInstagram: @danebuylocalofficial\nLinkedIn: danebuylocal;X-APPLE-RADIUS=500;X-TITLE=821 East Washington Avenue:geo:-89.3742167,43.0812442
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251119T073000
DTEND;TZID=America/Chicago:20251119T090000
DTSTAMP:20251002T152544Z
CREATED:20251002T151534Z
LAST-MODIFIED:20251002T152544Z
UID:10000352-1763537400-1763542800@smbmad.org
SUMMARY:Nonprofit Social Media Audit LIVE
DESCRIPTION:This event will bring value to anyone with a website and social media presence\, not only to the organization we chose to audit! \nCome to see a LIVE audit from some of the best digital marketers in Madison. Together\, we’ll walk through our selected nonprofit’s website and social media channels and offer real\, tangible advice and tactics this nonprofits (and you) can take and implement immediately. \nCome join us as we all learn from some of the best in our social\, digital\, and nonprofit community. \n  \nABOUT OUR PANELISTS: \nAshley Storck – President & Founder\, Marketini Media \nAshley Storck is the President & Founder of Marketini Media\, a marketing firm committed to working with small businesses and nonprofits in Wisconsin. As a Gen-Z marketing maven\, she brings a unique blend of fresh insights and time-tested expertise to the table. Leveraging her distinct generational perspective\, Ashley excels at understanding and addressing the evolving challenges faced by businesses and nonprofits in the digital age. \nLast year\, she introduced President Joe Biden and was invited to the White House for a Small Business Leader Summit\, highlighting her influential role in the business community. With a heart for community engagement and a mind sharp with strategic marketing acumen\, Ashley has fostered meaningful brand-audience connections for nearly a decade and is excited to be back as a nonprofit auditor for the third year in a row. When she’s not girl-bossing\, she enjoys exploring Madison\, WI with her partner and their two corgis. \n  \nEma Roloff – Co-Founder and Chief Growth Officer at Roloff Consulting \nEma Roloff is the Co-Founder and Chief Growth Officer at Roloff Consulting\, a recognized digital transformation expert\, and the host of Leading Change. Drawing on her background in education and over a decade of guiding businesses through digital evolution\, Ema helps leaders embrace modern strategies to drive growth\, build influence\, and foster meaningful connections in a digital-first world. With 300+ expert interviews under her belt and accolades including AI Journal’s Young Tech Leader of the Year\, she’s a trusted voice on digital leadership. Ema challenges organizations to move beyond outdated approaches\, adapt to how people buy\, sell\, and lead today\, and ultimately stay ahead in our rapidly changing business landscape. \n  \nLaura Marie Kaiser – Founder\, Engage Social Media \nLaura founded Engage Social Media in 2018 after working for a statewide nonprofit and not seeing enough engagement with their events. Foxconn retained her to build the logo + platforms for their Smart Cities Smart Futures project. In late 2021\, she left the 9-5 life\, and splits her time between her clients and working as the finance department for a boutique law firm. After 20 years in banking after graduation from UW-Madison\, she enjoys using both her creative + analytical sides every day! She enjoys branding as well and recently added ESM Photography to the toolkit. \n  \n  \nMEET THE NONPROFIT: Operation Fresh Start \nOperation Fresh Start is a service-focused nonprofit in Dane County that helps hundreds of young adults ages 16–24 take important steps toward independence and success. Through education\, mentoring\, and employment training\, participants gain opportunities to earn their high school diplomas\, driver’s licenses\, and pre-apprenticeship certifications—building confidence and skills that last a lifetime. Guided by its mission to empower emerging adults on their path to self-sufficiency\, Operation Fresh Start works with the vision that all young people are valuable assets to the community. \nConnect with them at: \n\nWebsite: www.operationfreshstart.org\nFacebook: OFSMadison\nInstagram: ofsmadison\nLinkedIn: operation-fresh-start\nTiktok: @OFSMadison\nX: @OFSMadison\n\nTIME: \n\n7:30 – 8:00AM – check-in\, coffee\, and networking\n8:00 – 9:15AM – presentation followed by Q&A\n\nIf you aren’t able to join us in person\, our sponsor\, Live Well Video will be LIVE STREAMING this event on our Social Media Breakfast Madison Facebook page\, YouTube channel and on LinkedIn beginning at 8:00am. \nLOCATION: In-person and virtual options available! \n\nIn Person at Dream Bank- 821 E Washington Ave\, Madison\, WI 53703\nVirtual – LIVE on the Social Media Breakfast Facebook Page and LinkedIn page\n\nSPONSORS: \n\nDreamBank\nSerendipity Labs\nMelissa Carlson Creative\nVEDUB Media | Bryant Vander Weerd\nLive Well Video\nSuttle-Straus\nTalent CPA
URL:https://smbmad.org/event/nonprofit-social-media-audit-live/
LOCATION:Dreambank\, 821 East Washington Avenue\, Madison\, Wisconsin\, 53703
CATEGORIES:Content Creation,social media strategy
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X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=DESCRIPTION:This event will bring value to anyone with a website and social media presence not only to the organization we chose to audit! \nCome to see a LIVE audit from some of the best digital marketers in Madison. Together we’ll walk through our selected nonprofit’s website and social media channels and offer real tangible advice and tactics this nonprofits (and you) can take and implement immediately. \nCome join us as we all learn from some of the best in our social digital and nonprofit community. \n  \nABOUT OUR PANELISTS: \nAshley Storck – President & Founder Marketini Media \nAshley Storck is the President & Founder of Marketini Media a marketing firm committed to working with small businesses and nonprofits in Wisconsin. As a Gen-Z marketing maven she brings a unique blend of fresh insights and time-tested expertise to the table. Leveraging her distinct generational perspective Ashley excels at understanding and addressing the evolving challenges faced by businesses and nonprofits in the digital age. \nLast year she introduced President Joe Biden and was invited to the White House for a Small Business Leader Summit highlighting her influential role in the business community. With a heart for community engagement and a mind sharp with strategic marketing acumen Ashley has fostered meaningful brand-audience connections for nearly a decade and is excited to be back as a nonprofit auditor for the third year in a row. When she’s not girl-bossing she enjoys exploring Madison WI with her partner and their two corgis. \n  \nEma Roloff – Co-Founder and Chief Growth Officer at Roloff Consulting \nEma Roloff is the Co-Founder and Chief Growth Officer at Roloff Consulting a recognized digital transformation expert and the host of Leading Change. Drawing on her background in education and over a decade of guiding businesses through digital evolution Ema helps leaders embrace modern strategies to drive growth build influence and foster meaningful connections in a digital-first world. With 300+ expert interviews under her belt and accolades including AI Journal’s Young Tech Leader of the Year she’s a trusted voice on digital leadership. Ema challenges organizations to move beyond outdated approaches adapt to how people buy sell and lead today and ultimately stay ahead in our rapidly changing business landscape. \n  \nLaura Marie Kaiser – Founder Engage Social Media \nLaura founded Engage Social Media in 2018 after working for a statewide nonprofit and not seeing enough engagement with their events. Foxconn retained her to build the logo + platforms for their Smart Cities Smart Futures project. In late 2021 she left the 9-5 life and splits her time between her clients and working as the finance department for a boutique law firm. After 20 years in banking after graduation from UW-Madison she enjoys using both her creative + analytical sides every day! She enjoys branding as well and recently added ESM Photography to the toolkit. \n  \n  \nMEET THE NONPROFIT: Operation Fresh Start \nOperation Fresh Start is a service-focused nonprofit in Dane County that helps hundreds of young adults ages 16–24 take important steps toward independence and success. Through education mentoring and employment training participants gain opportunities to earn their high school diplomas driver’s licenses and pre-apprenticeship certifications—building confidence and skills that last a lifetime. Guided by its mission to empower emerging adults on their path to self-sufficiency Operation Fresh Start works with the vision that all young people are valuable assets to the community. \nConnect with them at: \n\nWebsite: www.operationfreshstart.org\nFacebook: OFSMadison\nInstagram: ofsmadison\nLinkedIn: operation-fresh-start\nTiktok: @OFSMadison\nX: @OFSMadison\n\nTIME: \n\n7:30 – 8:00AM – check-in coffee and networking\n8:00 – 9:15AM – presentation followed by Q&A\n\nIf you aren’t able to join us in person our sponsor Live Well Video will be LIVE STREAMING this event on our Social Media Breakfast Madison Facebook page YouTube channel and on LinkedIn beginning at 8:00am. \n In-person and virtual options available! \n\nIn Person at Dream Bank- 821 E Washington Ave Madison WI 53703\nVirtual – LIVE on the Social Media Breakfast Facebook Page and LinkedIn page\n\nSPONSORS: \n\nDreamBank\nSerendipity Labs\nMelissa Carlson Creative\nVEDUB Media | Bryant Vander Weerd\nLive Well Video\nSuttle-Straus\nTalent CPA;X-APPLE-RADIUS=500;X-TITLE=821 East Washington Avenue:geo:-89.3742167,43.0812442
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250618T073000
DTEND;TZID=America/Chicago:20250618T091500
DTSTAMP:20250603T214705Z
CREATED:20250530T193626Z
LAST-MODIFIED:20250603T214705Z
UID:10000348-1750231800-1750238100@smbmad.org
SUMMARY:Scaling Solo: How to Grow Your Socials Without the Overwhelm
DESCRIPTION:Feeling maxed out running your brand’s socials alone — but not sure how to get help without losing control or sinking under more tasks? \nThis session will walk you through how to expand your solo social media efforts without the overwhelm. You’ll learn practical strategies for managing yourself\, making the most of your time\, and knowing when it’s time to scale. \nWe’ll also dig into how to track ROI and key social metrics\, so you can confidently prove (to yourself or your team) when you’re ready to bring in extra hands and build a support system that works. \nKEY TAKEAWAYS \nWhether you’re a founder\, freelancer\, or marketing lead doing it all yourself\, this workshop will leave you feeling equipped\, empowered\, and clear on what to do next. \n✓ How to manage yourself and your solo social efforts without burnout\n✓ How to identify the right time and approach to scale your social presence\n✓ Tips for hiring and building a strong team or external support\n✓ What metrics to track and how to use them to prove your ROI\n✓ How to confidently communicate when and why you’re ready to grow \nSPEAKER BIO \nMariah Taubenheim is the Founder of Raise Agency\, a boutique social media and content creation agency based in Madison\, WI known for its elevated\, strategic approach to digital storytelling. With a background in photography\, marketing\, and brand management\, Mariah has helped many businesses transform their social presence into powerful business tools. She’s passionate about helping founders and marketing leaders feel less overwhelmed and more empowered to grow — by blending creativity\, strategy\, and smart systems that support long-term success. \nTIME: \n\n7:30 – 8:00AM – check-in\, coffee\, and networking\n8:00 – 9:15AM – presentation followed by Q&A\n\nIf you aren’t able to join us in person\, our sponsor\, Live Well Video will be LIVE STREAMING this event on our Social Media Breakfast Madison Facebook page and on LinkedIn beginning at 8:00am. \nLOCATION: In-person and virtual options available! \n\nIn Person at Dream Bank- 821 E Washington Ave\, Madison\, WI 53703\nVirtual – LIVE on the Social Media Breakfast Facebook Page and on LinkedIn\n\nSPONSORS: \n\nDreamBank\nSerendipity Labs\nMelissa Carlson Creative\nVEDUB Media | Bryant Vander Weerd\nLive Well Video\nSuttle-Straus\nTalent CPA\n\nNONPROFIT SPOTLIGHT: Couillard Solar Foundation \nThe Couillard Solar Foundation promotes the expansion of solar energy in Wisconsin through  partnerships with renewable energy focused\, Wisconsin-based organizations. Our mutual goal is to help Wisconsin nonprofits\, including schools\, churches\, conservation organizations\, foodbanks and shelters\, as well as other community organizations\, join the renewable energy revolution. \nThrough grants and education\, CSF helps to raise awareness of the importance of solar as a way to foster our mutual economic and environmental benefit. \nFounded by the Couillard family\, CSF is a 501 (c) (3) nonprofit organization. The foundation is run by a volunteer board and has three paid staff members and two sub-contractors. \nConnect with them at: \n\nWebsite: couillardsolarfoundation.org\nFacebook: @CouillardSolarFoundation\nInstagram: @couillardsolar\nLinkedIn: couillard-solar-foundation
URL:https://smbmad.org/event/scaling-solo-how-to-grow-your-socials-without-the-overwhelm/
LOCATION:Dreambank\, 821 East Washington Avenue\, Madison\, Wisconsin\, 53703
CATEGORIES:Content Creation,digital marketing,Networking,smbmad,Social Media,social media strategy,storytelling
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GEO:43.0812442;-89.3742167
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=DESCRIPTION:Feeling maxed out running your brand’s socials alone — but not sure how to get help without losing control or sinking under more tasks? \nThis session will walk you through how to expand your solo social media efforts without the overwhelm. You’ll learn practical strategies for managing yourself making the most of your time and knowing when it’s time to scale. \nWe’ll also dig into how to track ROI and key social metrics so you can confidently prove (to yourself or your team) when you’re ready to bring in extra hands and build a support system that works. \nKEY TAKEAWAYS \nWhether you’re a founder freelancer or marketing lead doing it all yourself this workshop will leave you feeling equipped empowered and clear on what to do next. \n✓ How to manage yourself and your solo social efforts without burnout\n✓ How to identify the right time and approach to scale your social presence\n✓ Tips for hiring and building a strong team or external support\n✓ What metrics to track and how to use them to prove your ROI\n✓ How to confidently communicate when and why you’re ready to grow \nSPEAKER BIO \nMariah Taubenheim is the Founder of Raise Agency a boutique social media and content creation agency based in Madison WI known for its elevated strategic approach to digital storytelling. With a background in photography marketing and brand management Mariah has helped many businesses transform their social presence into powerful business tools. She’s passionate about helping founders and marketing leaders feel less overwhelmed and more empowered to grow — by blending creativity strategy and smart systems that support long-term success. \nTIME: \n\n7:30 – 8:00AM – check-in coffee and networking\n8:00 – 9:15AM – presentation followed by Q&A\n\nIf you aren’t able to join us in person our sponsor Live Well Video will be LIVE STREAMING this event on our Social Media Breakfast Madison Facebook page and on LinkedIn beginning at 8:00am. \n In-person and virtual options available! \n\nIn Person at Dream Bank- 821 E Washington Ave Madison WI 53703\nVirtual – LIVE on the Social Media Breakfast Facebook Page and on LinkedIn\n\nSPONSORS: \n\nDreamBank\nSerendipity Labs\nMelissa Carlson Creative\nVEDUB Media | Bryant Vander Weerd\nLive Well Video\nSuttle-Straus\nTalent CPA\n\nNONPROFIT SPOTLIGHT: Couillard Solar Foundation \nThe Couillard Solar Foundation promotes the expansion of solar energy in Wisconsin through  partnerships with renewable energy focused Wisconsin-based organizations. Our mutual goal is to help Wisconsin nonprofits including schools churches conservation organizations foodbanks and shelters as well as other community organizations join the renewable energy revolution. \nThrough grants and education CSF helps to raise awareness of the importance of solar as a way to foster our mutual economic and environmental benefit. \nFounded by the Couillard family CSF is a 501 (c) (3) nonprofit organization. The foundation is run by a volunteer board and has three paid staff members and two sub-contractors. \nConnect with them at: \n\nWebsite: couillardsolarfoundation.org\nFacebook: @CouillardSolarFoundation\nInstagram: @couillardsolar\nLinkedIn: couillard-solar-foundation;X-APPLE-RADIUS=500;X-TITLE=821 East Washington Avenue:geo:-89.3742167,43.0812442
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250319T073000
DTEND;TZID=America/Chicago:20250319T090000
DTSTAMP:20250217T030548Z
CREATED:20250217T025710Z
LAST-MODIFIED:20250217T030548Z
UID:10000343-1742369400-1742374800@smbmad.org
SUMMARY:Challenging the Inverted Pyramid: Captivating Content for Every Medium
DESCRIPTION:Have you felt stuck when writing content for newsletters\, web pages\, blog posts\, or press releases? Have you doubted your content’s value by thinking it’s unimportant\, uninteresting\, and unengaging? Content writing can be tricky. But when you understand the current shift in storytelling and embrace narrative-driven strategies\, your content can make a difference even in today’s content-dense world. \nJoin PR pro Cassandra DeGuide to learn strategic and effective techniques for sharing captivating stories that will leave a lasting impression on your audience. \nDig into the storytelling craft. Explore why the “inverted pyramid\,” a decades-old writing style used religiously in journalism\, is challenged in different media arenas. Learn how positioning yourself as a thought leader can exponentially increase your content’s value. Review examples of content that sticks along with methods to get you thinking about stories in a new light. \nThe best part? You can say goodbye to endlessly editing for multiple platforms. This approach works nearly everywhere. \nKEY TAKEAWAYS \n\nUncover the strengths and weaknesses of the inverted pyramid approach\, one of the most widely used writing styles\, and how the shift to narrative-driven storytelling is key.\nElevate your content writing and marketing skills with empowering tools and techniques to help you approach stories differently and captivate your audience.\nLearn how to harness your brand voice in new\, innovative ways.\nExplore the benefits of becoming a trusted voice and thought leader\, extending your reach and boosting engagement.\n\nSPEAKER BIO \nCassandra DeGuide brings her broadcast journalism and crisis communication knowledge to The Creative Company. After spending three years as a multi-media journalist at WREX-TV in Rockford\, Illinois\, she understands the power of information and how effective storytelling can guide others to respond. Cassandra’s efforts helped bring home a Regional Edward R. Murrow Award for coverage on racial injustice protests. \nCassandra gained her bachelor’s degree in journalism at the University of Wisconsin-Milwaukee and received a certificate in Crisis Communication from the Public Relations Society of America. She now brings her skills to The Creative Company to help local organizations prepare for crises and help spread their missions to the public in the hopes of building communities up. \nTIME: \n\n7:30 – 8:00AM – check-in\, coffee\, and networking\n8:00 – 9:15AM – presentation followed by Q&A\n\nIf you aren’t able to join us in person\, our sponsor\, Live Well Video will be LIVE STREAMING this event on our Social Media Breakfast Madison Facebook page and on LinkedIn beginning at 8:00am. \nLOCATION: In-person and virtual options available! \n\nIn Person at Dream Bank- 821 E Washington Ave\, Madison\, WI 53703\nVirtual – LIVE on the Social Media Breakfast Facebook Page and on LinkedIn\n\nSPONSORS: \n\nDreamBank\nSerendipity Labs\nMelissa Carlson Creative\nVEDUB Media | Bryant Vander Weerd\nLive Well Video\nSuttle-Straus\nTalent CPA\n\nNONPROFIT SPOTLIGHT: Joey’s Song \nThe Joseph Gomoll Foundation (Joey’s Song)was established in 2010 as a 501(c)(3) non-profit in memory of Joey\, who suffered from a rare and debilitating form of epilepsy known as Dravet Syndrome. The foundation raises awareness and money for epilepsy research and program services for children with special needs. \nTheir mission is to raise money for the “next family” that has to fight this terrible disease. They are 100% volunteer\, with no paid staff\, and have raised over $950\,000 since 2010 to help support research to find more effective treatments and hopefully one day\, a cure for seizure disorders. \nTheir annual benefit concert is their main fundraising vehicle. Each year\, multi-platinum recording artist and 3-time Grammy winner Butch Vig brings his band of musical vagabonds to put on a one-of-a-kind concert. \nConnect with them at: \n\nWebsite: joeyssong.org\nFacebook: @joeyssong\nInstagram: @joeyssong\nTikTok: @joeyssong\nLinkedIn: @joeyssong
URL:https://smbmad.org/event/challenging-the-inverted-pyramid-captivating-content-for-every-medium/
LOCATION:Dreambank\, 821 East Washington Avenue\, Madison\, Wisconsin\, 53703
CATEGORIES:Content Creation,crisis communication,digital marketing,Public Relations,storytelling
ATTACH;FMTTYPE=image/jpeg:https://smbmad.org/wp-content/uploads/2025/02/SMBMAD-Social-Media-Templates-March_Social-Media-Art-2-copy-5-scaled.jpg
GEO:43.0812442;-89.3742167
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=DESCRIPTION:Have you felt stuck when writing content for newsletters web pages blog posts or press releases? Have you doubted your content’s value by thinking it’s unimportant uninteresting and unengaging? Content writing can be tricky. But when you understand the current shift in storytelling and embrace narrative-driven strategies your content can make a difference even in today’s content-dense world. \nJoin PR pro Cassandra DeGuide to learn strategic and effective techniques for sharing captivating stories that will leave a lasting impression on your audience. \nDig into the storytelling craft. Explore why the “inverted pyramid” a decades-old writing style used religiously in journalism is challenged in different media arenas. Learn how positioning yourself as a thought leader can exponentially increase your content’s value. Review examples of content that sticks along with methods to get you thinking about stories in a new light. \nThe best part? You can say goodbye to endlessly editing for multiple platforms. This approach works nearly everywhere. \nKEY TAKEAWAYS \n\nUncover the strengths and weaknesses of the inverted pyramid approach one of the most widely used writing styles and how the shift to narrative-driven storytelling is key.\nElevate your content writing and marketing skills with empowering tools and techniques to help you approach stories differently and captivate your audience.\nLearn how to harness your brand voice in new innovative ways.\nExplore the benefits of becoming a trusted voice and thought leader extending your reach and boosting engagement.\n\nSPEAKER BIO \nCassandra DeGuide brings her broadcast journalism and crisis communication knowledge to The Creative Company. After spending three years as a multi-media journalist at WREX-TV in Rockford Illinois she understands the power of information and how effective storytelling can guide others to respond. Cassandra’s efforts helped bring home a Regional Edward R. Murrow Award for coverage on racial injustice protests. \nCassandra gained her bachelor’s degree in journalism at the University of Wisconsin-Milwaukee and received a certificate in Crisis Communication from the Public Relations Society of America. She now brings her skills to The Creative Company to help local organizations prepare for crises and help spread their missions to the public in the hopes of building communities up. \nTIME: \n\n7:30 – 8:00AM – check-in coffee and networking\n8:00 – 9:15AM – presentation followed by Q&A\n\nIf you aren’t able to join us in person our sponsor Live Well Video will be LIVE STREAMING this event on our Social Media Breakfast Madison Facebook page and on LinkedIn beginning at 8:00am. \n In-person and virtual options available! \n\nIn Person at Dream Bank- 821 E Washington Ave Madison WI 53703\nVirtual – LIVE on the Social Media Breakfast Facebook Page and on LinkedIn\n\nSPONSORS: \n\nDreamBank\nSerendipity Labs\nMelissa Carlson Creative\nVEDUB Media | Bryant Vander Weerd\nLive Well Video\nSuttle-Straus\nTalent CPA\n\nNONPROFIT SPOTLIGHT: Joey’s Song \nThe Joseph Gomoll Foundation (Joey’s Song)was established in 2010 as a 501(c)(3) non-profit in memory of Joey who suffered from a rare and debilitating form of epilepsy known as Dravet Syndrome. The foundation raises awareness and money for epilepsy research and program services for children with special needs. \nTheir mission is to raise money for the “next family” that has to fight this terrible disease. They are 100% volunteer with no paid staff and have raised over $950000 since 2010 to help support research to find more effective treatments and hopefully one day a cure for seizure disorders. \nTheir annual benefit concert is their main fundraising vehicle. Each year multi-platinum recording artist and 3-time Grammy winner Butch Vig brings his band of musical vagabonds to put on a one-of-a-kind concert. \nConnect with them at: \n\nWebsite: joeyssong.org\nFacebook: @joeyssong\nInstagram: @joeyssong\nTikTok: @joeyssong\nLinkedIn: @joeyssong;X-APPLE-RADIUS=500;X-TITLE=821 East Washington Avenue:geo:-89.3742167,43.0812442
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20240821T073000
DTEND;TZID=America/Chicago:20240821T090000
DTSTAMP:20241113T130706Z
CREATED:20240629T215715Z
LAST-MODIFIED:20241113T130706Z
UID:10000258-1724225400-1724230800@smbmad.org
SUMMARY:You've Got Mail: Unlocking the Power of Email Marketing
DESCRIPTION:You’ve Got Mail: Unlocking the Power of Email Marketing\n**An Official 2024 Forward Fest Event** \nEVENT SUMMARY \nIf Facebook and Instagram disappeared tomorrow\, would your entire marketing strategy go up in smoke? \nSocial media is critical to any marketing plan nowadays but another avenue that should not be ignored is email marketing. Think about it – you’re in full control of that contact list and it’s full of interested customers. It’s no wonder email marketing boasts an impressive 40:1 average ROI. \nThis seminar will cover the “whys” and “hows” of email marketing. We’ll have valuable tips for everyone\, whether you’re interested in getting started or looking for ways to grow your email list even more. \nTakeaways: \n\nWhy is email important? Massive ROI\, higher engagement than social media\, you own your list vs Meta owning your followers\nHow to grow your community through lead magnets\nHow to target the most interested subsection of your email list\nHow to keep your community interested\n\nSpeaker Bio: \nBryant Vander Weerd is the Founder and Creative Director of Full Pour Media\, an award-winning creative agency focused on the food and beverage industry. They work with clients both in US and abroad to plan\, produce\, and execute marketing and promotional strategies. Bryant is also a freelance videographer and photographer under his company VEDUB Media and holds three Emmy awards for his work. \nTIME: \n\n7:30 – 8:00AM – check-in\, coffee\, and networking\n8:00 – 9:15AM – presentation followed by Q&A\n\nIf you aren’t able to join us in person\, our sponsor\, Live Well Video will be LIVE STREAMING this event on our Social Media Breakfast Madison Facebook page and on LinkedIn beginning at 8:00am. \nLOCATION: In-person and virtual options available! \n\nIn Person at Dream Bank- 821 E Washington Ave\, Madison\, WI 53703\nVirtual – LIVE on the Social Media Breakfast Facebook Page and on LinkedIn\n\nSPONSORS: \n\nDreamBank\nForward Fest\nMelissa Carlson Creative\nSteph Shanks Photography\nVEDUB Media | Bryant Vander Weerd\nLive Well Video\nSuttle-Straus\nTalent CPA\n\n  \nNONPROFIT SPOTLIGHT: Box of Balloons – Madison \nBox of Balloons was founded in Sun Prairie\, WI and is now recognized across the United States!   \nBox of Balloons is on a mission to make each birthday happy\, every child celebrated. They create boxes of everything a caregiver needs to throw a birthday party for the child in their care. They work through area social workers to identify families\, then volunteers shop\, bake\, and craft for each box. \nBox of Balloons is an all volunteer organization that prepared over 700 boxes last year! \nConnect with Box of Balloons on their website and on Facebook and Instagram. \nWant to make a difference? Become a Volunteer or a Chapter Leader or Donate
URL:https://smbmad.org/event/youve-got-mail-unlocking-the-power-of-email-marketing/
LOCATION:Dreambank\, 821 East Washington Avenue\, Madison\, Wisconsin\, 53703
CATEGORIES:Content Creation,digital marketing,Lead Generation
ATTACH;FMTTYPE=image/jpeg:https://smbmad.org/wp-content/uploads/2024/06/SMBMAD-Social-Media-Templates-August_-scaled.jpg
GEO:43.0812442;-89.3742167
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=DESCRIPTION:You’ve Got Mail: Unlocking the Power of Email Marketing\n**An Official 2024 Forward Fest Event** \nEVENT SUMMARY \nIf Facebook and Instagram disappeared tomorrow would your entire marketing strategy go up in smoke? \nSocial media is critical to any marketing plan nowadays but another avenue that should not be ignored is email marketing. Think about it – you’re in full control of that contact list and it’s full of interested customers. It’s no wonder email marketing boasts an impressive 40:1 average ROI. \nThis seminar will cover the “whys” and “hows” of email marketing. We’ll have valuable tips for everyone whether you’re interested in getting started or looking for ways to grow your email list even more. \nTakeaways: \n\nWhy is email important? Massive ROI higher engagement than social media you own your list vs Meta owning your followers\nHow to grow your community through lead magnets\nHow to target the most interested subsection of your email list\nHow to keep your community interested\n\nSpeaker Bio: \nBryant Vander Weerd is the Founder and Creative Director of Full Pour Media an award-winning creative agency focused on the food and beverage industry. They work with clients both in US and abroad to plan produce and execute marketing and promotional strategies. Bryant is also a freelance videographer and photographer under his company VEDUB Media and holds three Emmy awards for his work. \nTIME: \n\n7:30 – 8:00AM – check-in coffee and networking\n8:00 – 9:15AM – presentation followed by Q&A\n\nIf you aren’t able to join us in person our sponsor Live Well Video will be LIVE STREAMING this event on our Social Media Breakfast Madison Facebook page and on LinkedIn beginning at 8:00am. \n In-person and virtual options available! \n\nIn Person at Dream Bank- 821 E Washington Ave Madison WI 53703\nVirtual – LIVE on the Social Media Breakfast Facebook Page and on LinkedIn\n\nSPONSORS: \n\nDreamBank\nForward Fest\nMelissa Carlson Creative\nSteph Shanks Photography\nVEDUB Media | Bryant Vander Weerd\nLive Well Video\nSuttle-Straus\nTalent CPA\n\n  \nNONPROFIT SPOTLIGHT: Box of Balloons – Madison \nBox of Balloons was founded in Sun Prairie WI and is now recognized across the United States!   \nBox of Balloons is on a mission to make each birthday happy every child celebrated. They create boxes of everything a caregiver needs to throw a birthday party for the child in their care. They work through area social workers to identify families then volunteers shop bake and craft for each box. \nBox of Balloons is an all volunteer organization that prepared over 700 boxes last year! \nConnect with Box of Balloons on their website and on Facebook and Instagram. \nWant to make a difference? Become a Volunteer or a Chapter Leader or Donate;X-APPLE-RADIUS=500;X-TITLE=821 East Washington Avenue:geo:-89.3742167,43.0812442
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20240717T073000
DTEND;TZID=America/Chicago:20240717T090000
DTSTAMP:20240702T172712Z
CREATED:20240629T181834Z
LAST-MODIFIED:20240702T172712Z
UID:10000256-1721201400-1721206800@smbmad.org
SUMMARY:Accessibility Update: Tips for Making Your Social Posts More Inclusive
DESCRIPTION:Is your social media content reaching ALL of the audiences you want it to? \nJoin us for a transformative panel discussion in July\, where you’ll hear from three speakers representing a range of different diverse audiences–including individuals who have ADHD\, work with ADA compliance\, and are blind or visually impaired–who will share insights and ideas to make your content more accessible on social media. \nOur expert panelists will discuss practical strategies and innovative tools to ensure social media content is inclusive and engaging for all users. Whether you’re a social media manager\, content creator\, or advocate for inclusivity\, you’ll come away from this event with what you need to make your social media platforms a welcoming space for every user. Free breakfast and networking opportunities are provided before and after the panel discussion. \nKEY TAKEAWAYS \n\nLearn to optimize photo\, video\, copy\, and other types of content to support varied cognitive\, physical and sensory needs.\nDemonstrations of different types of assistive technology so you can learn how people with disabilities access social media platforms.\nWays to show and integrate DEI\, including anti-racism\, allyship and anti-ableism\, into social strategies for the long term.\n\nOUR PANELISTS \nBob Jacobson (he/him/his)\, Communications Director\, Wisconsin Council of the Blind & Visually Impaired \nBob Jacobson has been a communications professional in the nonprofit sector for 25 years. Over the course of his career\, he has been a communications leader with organizations working in a wide range of fields\, including child advocacy\, community development and education philanthropy. He has been at the Wisconsin Council of the Blind & Visually Impaired since 2021. In addition to those roles\, Bob has worked as a consultant to many other nonprofits and contributed as a freelance writer to dozens of publications. \nDenise Jess (she/her/hers)\, Executive Director\, Wisconsin Council of the Blind & Visually Impaired \nDenise Jess has served as Executive Director of the Wisconsin Council of the Blind & Visually Impaired since 2016. In that role\, she applies her combination of leadership expertise and lived experience to promote the independence\, dignity and empowerment of Wisconsinites living with vision loss. As a member of numerous national\, state and local commissions\, committees and boards\, Denise gives voice to the vision loss perspective on a range of issues that includes transportation equity\, digital accessibility\, disability voting rights\, health care access and employment equality. \nGray Miller\, Campaign Manager at Community Shares Wisconsin \nGray Miller was officially diagnosed with ADHD (combined type) about two and a half years ago\, to a resounding chorus of ‘well\, that makes sense’ from everyone who’d ever known him. Since that time he has become an advocate for late-diagnosed professionals like him through events\, support groups\, his writing on Medium.com\, and the ADHD Open Space podcast. He lives in Madison in spite of many escape attempts to be close to his kids and grandkids\, works at Community Shares Wisconsin\, and loves sketchnoting and papercrafts. \nTIME: \n\n7:30 – 8:00AM – check-in\, coffee\, and networking\n8:00 – 9:15AM – presentation followed by Q&A\n\nIf you aren’t able to join us in person\, our sponsor\, Live Well Video will be LIVE STREAMING this event on our Social Media Breakfast Madison Facebook page and on LinkedIn beginning at 8:00am. \nLOCATION: In-person and virtual options available! \n\nIn Person at Dream Bank- 821 E Washington Ave\, Madison\, WI 53703\nVirtual – LIVE on the Social Media Breakfast Facebook Page and on LinkedIn\n\nSPONSORS: \n\nDreamBank\nMelissa Carlson Creative\nVEDUB Media | Bryant Vander Weerd\nLive Well Video\nSuttle-Straus\nTalent CPA\n\nNONPROFIT SPOTLIGHT: Shelter From The Storm Ministries \nShelter From The Storm Ministries is a Transitional Housing Program for homeless single mothers and their minor children. The initiative that we would like to share is awareness of the homeless children in Dane County Schools. In Sun Prairie alone\, 180 homeless children are currently enrolled. Transitional Housing Programs like ours allow homeless families to breathe and regroup for 6-12 months while finding stability through shelter\, education\, opportunity\, relationships\, mentoring\, and support. \nGet involved by signing up as a volunteer\, becoming a Shelter Ambassador and spreading the word about what they do. Or\, give the gift of hope by donating to their organization. \nThe organization also hosts a back-to-school gift card drive in August (school clothes)\, and in September is for advertising for their annual Kindness 4 Kids Fundraiser on October 12th\, 2024. \nConnect with them on their website\, Facebook\, Twitter/X\, Instagram\, and LinkedIn.
URL:https://smbmad.org/event/accessibility-update-tips-for-making-your-social-posts-more-inclusive/
CATEGORIES:accessibility,Content Creation,digital marketing,Facebook
ATTACH;FMTTYPE=image/jpeg:https://smbmad.org/wp-content/uploads/2024/06/SMBMAD-Social-Media-Templates-July-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20240619T073000
DTEND;TZID=America/Chicago:20240619T090000
DTSTAMP:20240610T140254Z
CREATED:20240527T235212Z
LAST-MODIFIED:20240610T140254Z
UID:10000254-1718782200-1718787600@smbmad.org
SUMMARY:The Art of Branding: Cohesive Designs for Consistent Messaging
DESCRIPTION:You’ve done the groundwork and the research. You know your target audience and core values\, you have your messaging down and your strategy is locked in. The only thing missing is…making it pretty? Unfortunately\, you’re not a designer. \nIn “The Art of Branding: Cohesive Designs for Consistent Messaging\,” marketing director\, graphic designer and branding expert Shauna Thayer will dive into the creative process behind creating a compelling brand identity using Canva. She’ll walk us through the steps needed to harness the power of design and communicate your brand effectively by creating marketing materials and social posts that align with and reflect your core values. By mastering the art of branding\, you’ll create visually appealing brand assets\, cultivate a strong connection with your audience\, and add clarity and consistency to your marketing efforts across all channels. \n  \nKEY TAKEAWAYS \n\nUniversal design elements every brand needs: logo\, color palette\, fonts\, shapes/elements\, and imagery.\nHow to create visuals that reinforce your brand identity.\nStrategies for maintaining brand consistency across all touchpoints.\nFREE RESOURCE: Receive a Step-by-Step Guide to Setting Up Your Canva Brand Kit including a downloadable Brand Kit template.\n\n  \nOUR SPEAKER \nShauna Thayer – Shauna Thayer is a marketing strategist and designer with a unique set of skills acquired over her 18-year career in business-to-business\, nonprofit\, and consumer product marketing communications. Her approach integrates strategy\, storytelling\, and impactful design to connect purpose-driven messages with the right audiences. She places a strong emphasis on the unifying power of stories in both life and business. \nIn 2023\, Shauna left her corporate job to launch her own marketing company\, Bloom Creative. She helps her clients connect with their audiences through aligned content and practical design. \nOutside of work\, Shauna spends her time with her husband and two boys. She loves to travel\, spend time outdoors\, and can be found at the baseball diamond watching youth baseball this summer. \n  \nTIME: \n\n7:30 – 8:00AM – check-in\, coffee\, and networking\n8:00 – 9:15AM – presentation followed by Q&A\n\nIf you aren’t able to join us in person\, our sponsor\, Live Well Video will be LIVE STREAMING this event on our Social Media Breakfast Madison Facebook page and on LinkedIn beginning at 8:00am. \n  \nLOCATION: In-person and virtual options available! \n\nIn Person at Dream Bank- 821 E Washington Ave\, Madison\, WI 53703\nVirtual – LIVE on the Social Media Breakfast Facebook Page and on LinkedIn\n\n\nSPONSORS: \n\nDreamBank\nMelissa Carlson Creative\nLive Well Video\nVEDUB Media | Bryant Vander Weerd\nSuttle-Straus\nTalent CPA\n\n  \nNONPROFIT SPOTLIGHT: Progress Center for Black Women \nThe Progress Center for Black Women provides resources\, education\, and a beautiful coworking space that inspires feelings of belonging\, self worth\, community and empowerment. The organization was founded by Sabrina Madison\, known to many by her handle “Heymiss Progress\,” who set out into the entrepreneurial world with one goal in mind: To uplift and help black women. \nSince opening in the fall of 2018 they have served over 6000 Black women and families. From helping women achieve their career goals to buying their first home — the org has become an essential part of our community members’ progress. They want the larger community to know that we embrace bell hook’s body of work around restoring Black people and ground their work in a love ethic. \nTheir most pressing goal is to increase our monthly supporters to help us continue delivering the kind of programming that allows Black women to improve their economic mobility. www.centerforblackwomen.org/donate \nConnect with them on their website\, Facebook\, Instagram\, TikTok\, YouTube\, and LinkedIn. You can also sign up for their weekly newsletter\, EntrepreNEWS\, to help you get more info to support your goals!
URL:https://smbmad.org/event/the-art-of-branding-cohesive-designs-for-consistent-messaging/
LOCATION:Dreambank\, 821 East Washington Avenue\, Madison\, Wisconsin\, 53703
CATEGORIES:branding,Canva,Content Creation
ATTACH;FMTTYPE=image/jpeg:https://smbmad.org/wp-content/uploads/2024/05/SMBMAD-Social-Media-Templates-June_SMBMAD-June-2024-scaled.jpg
GEO:43.0812442;-89.3742167
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=DESCRIPTION:You’ve done the groundwork and the research. You know your target audience and core values you have your messaging down and your strategy is locked in. The only thing missing is…making it pretty? Unfortunately you’re not a designer. \nIn “The Art of Branding: Cohesive Designs for Consistent Messaging” marketing director graphic designer and branding expert Shauna Thayer will dive into the creative process behind creating a compelling brand identity using Canva. She’ll walk us through the steps needed to harness the power of design and communicate your brand effectively by creating marketing materials and social posts that align with and reflect your core values. By mastering the art of branding you’ll create visually appealing brand assets cultivate a strong connection with your audience and add clarity and consistency to your marketing efforts across all channels. \n  \nKEY TAKEAWAYS \n\nUniversal design elements every brand needs: logo color palette fonts shapes/elements and imagery.\nHow to create visuals that reinforce your brand identity.\nStrategies for maintaining brand consistency across all touchpoints.\nFREE RESOURCE: Receive a Step-by-Step Guide to Setting Up Your Canva Brand Kit including a downloadable Brand Kit template.\n\n  \nOUR SPEAKER \nShauna Thayer – Shauna Thayer is a marketing strategist and designer with a unique set of skills acquired over her 18-year career in business-to-business nonprofit and consumer product marketing communications. Her approach integrates strategy storytelling and impactful design to connect purpose-driven messages with the right audiences. She places a strong emphasis on the unifying power of stories in both life and business. \nIn 2023 Shauna left her corporate job to launch her own marketing company Bloom Creative. She helps her clients connect with their audiences through aligned content and practical design. \nOutside of work Shauna spends her time with her husband and two boys. She loves to travel spend time outdoors and can be found at the baseball diamond watching youth baseball this summer. \n  \nTIME: \n\n7:30 – 8:00AM – check-in coffee and networking\n8:00 – 9:15AM – presentation followed by Q&A\n\nIf you aren’t able to join us in person our sponsor Live Well Video will be LIVE STREAMING this event on our Social Media Breakfast Madison Facebook page and on LinkedIn beginning at 8:00am. \n  \n In-person and virtual options available! \n\nIn Person at Dream Bank- 821 E Washington Ave Madison WI 53703\nVirtual – LIVE on the Social Media Breakfast Facebook Page and on LinkedIn\n\n\nSPONSORS: \n\nDreamBank\nMelissa Carlson Creative\nLive Well Video\nVEDUB Media | Bryant Vander Weerd\nSuttle-Straus\nTalent CPA\n\n  \nNONPROFIT SPOTLIGHT: Progress Center for Black Women \nThe Progress Center for Black Women provides resources education and a beautiful coworking space that inspires feelings of belonging self worth community and empowerment. The organization was founded by Sabrina Madison known to many by her handle “Heymiss Progress” who set out into the entrepreneurial world with one goal in mind: To uplift and help black women. \nSince opening in the fall of 2018 they have served over 6000 Black women and families. From helping women achieve their career goals to buying their first home — the org has become an essential part of our community members’ progress. They want the larger community to know that we embrace bell hook’s body of work around restoring Black people and ground their work in a love ethic. \nTheir most pressing goal is to increase our monthly supporters to help us continue delivering the kind of programming that allows Black women to improve their economic mobility. www.centerforblackwomen.org/donate \nConnect with them on their website Facebook Instagram TikTok YouTube and LinkedIn. You can also sign up for their weekly newsletter EntrepreNEWS to help you get more info to support your goals!;X-APPLE-RADIUS=500;X-TITLE=821 East Washington Avenue:geo:-89.3742167,43.0812442
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20230621T073000
DTEND;TZID=America/Chicago:20230621T090000
DTSTAMP:20230526T223823Z
CREATED:20230526T223144Z
LAST-MODIFIED:20230526T223823Z
UID:10000326-1687332600-1687338000@smbmad.org
SUMMARY:Getting Started With Live Streaming
DESCRIPTION:Local expert Nick Palkowski will guide you through the process of getting started with live video! \nEVENT SUMMARY \nConnecting and growing an audience are musts in business\, and live video is one of the most important tools you have at your disposal… if you have the right strategy\, that is!  \nIt can be one of the most effective ways to create relationships\, develop trust\, and turn strangers into customers. \nNick will guide you in creating your professional live video\, and he’ll demonstrate the power of live video in increasing your credibility and setting you apart from the crowd.  \nYou’ll learn the ins and outs of live video to help you expand your reach.  \nWe will explore the most up-to-date strategies used by successful local businesses to share their message\, build an audience\, and strengthen their impact. \nAre you ready to tune in to the power of live video?! \nKEY TAKEAWAYS \n\nHow to increase engagement with your audience.\nCamera basics to help you look your best and create a professional feeling shot.\nGear to get you started streaming on any budget.\n5 most common streaming issues you’re likely to encounter and how to handle them.\nStrategies to help you or your talent feel comfortable with being on camera.\n\nABOUT OUR SPEAKER: \nNick Palkowski is the Virtual Event Production Manager for Credit Union National Association and a freelance videographer dedicated to helping you get your message heard.  \nNick runs NickPalkowski.com with the goal to produce quality live stream events and presentations for clients\, increasing their impact and their income. \nNick brings his passion and dedication to a wide range of businesses including Lands’ End\, Real Men Real Style\, Purina\, Menfluential conference\, CultureCon\, and Social Media Breakfast Madison. \nFrom multiple room\, multi-day conferences to a weekly interview show\, Nick provides a dynamic video experience to every audience. If you’re ready for your own TV style show or to take your event to the next level reaching a wider audience in an instant\, video is the key! And\, Nick is here to make it happen for you. \nTIME:  \n\n7:30 – 8:00AM – check-in\, coffee and networking\n8:00 – 9:15AM – presentation followed by Q&A\n\nIf you aren’t able to join us in person\, our sponsor\, Live Well Video will be LIVE STREAMING this event on our Social Media Breakfast Madison Facebook page beginning at 8:00am. \nLOCATION: In-person and virtual options available! \n\nIn Person at Dream Bank- 821 E Washington Ave\, Madison\, WI 53703\nVirtual – LIVE on the Social Media Breakfast Facebook Page\n\nSPONSORS: \n\nDreamBank \nMelissa Carlson Creative\nAlex Killian Productions\nLive Well Video\nSuttle-Straus\nTalent CPA\n\nNONPROFIT SPOTLIGHT: Big Brothers Big Sisters of Dane County \nBig Brothers Big Sisters of Dane County (BBBSDC ) empowers children to reach their full potential by creating and supporting strong and  enduring one-on-one mentoring relationships throughout Madison and Dane County. We use research-based methods that have been refined and strengthened for over 50 years. \nOur team of professionals strives to meet the individual needs of every child by providing them with a caring\, trusting adult. Through mentorship\, we can help Littles where they are now while building them up for what’s ahead. Through community-based programming and with the help of our supporters and volunteers\, we’re proud to serve Madison and Dane County’s youth. Learn more about becoming a mentor here! \nCheck out  and register for Big Brothers\, Big Sisters of Dane County’s Dream Big Gala\, Friday\, July 28\, 2023\, at Monona Terrace in Madison. Enjoy games\, raffles\, food\, and music—and a ceremony honoring the 2023 Big of the Year. \nLearn more about BBBSDC on their website or follow their social channels: Facebook\, Instagram\, LinkedIn\, Twitter\, and YouTube \n 
URL:https://smbmad.org/event/getting-started-with-live-streaming-2/
LOCATION:Dreambank\, 821 East Washington Avenue\, Madison\, Wisconsin\, 53703
CATEGORIES:Content Creation,digital marketing,smbmad,Social Media,social media strategy,storytelling
ATTACH;FMTTYPE=image/jpeg:https://smbmad.org/wp-content/uploads/2023/05/SMBMAD-Social-Media-Templates-June23_SMBMAD-March-2022-scaled.jpg
GEO:43.0812442;-89.3742167
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=DESCRIPTION:Local expert Nick Palkowski will guide you through the process of getting started with live video! \nEVENT SUMMARY \nConnecting and growing an audience are musts in business and live video is one of the most important tools you have at your disposal… if you have the right strategy that is!  \nIt can be one of the most effective ways to create relationships develop trust and turn strangers into customers. \nNick will guide you in creating your professional live video and he’ll demonstrate the power of live video in increasing your credibility and setting you apart from the crowd.  \nYou’ll learn the ins and outs of live video to help you expand your reach.  \nWe will explore the most up-to-date strategies used by successful local businesses to share their message build an audience and strengthen their impact. \nAre you ready to tune in to the power of live video?! \nKEY TAKEAWAYS \n\nHow to increase engagement with your audience.\nCamera basics to help you look your best and create a professional feeling shot.\nGear to get you started streaming on any budget.\n5 most common streaming issues you’re likely to encounter and how to handle them.\nStrategies to help you or your talent feel comfortable with being on camera.\n\nABOUT OUR SPEAKER: \nNick Palkowski is the Virtual Event Production Manager for Credit Union National Association and a freelance videographer dedicated to helping you get your message heard.  \nNick runs NickPalkowski.com with the goal to produce quality live stream events and presentations for clients increasing their impact and their income. \nNick brings his passion and dedication to a wide range of businesses including Lands’ End Real Men Real Style Purina Menfluential conference CultureCon and Social Media Breakfast Madison. \nFrom multiple room multi-day conferences to a weekly interview show Nick provides a dynamic video experience to every audience. If you’re ready for your own TV style show or to take your event to the next level reaching a wider audience in an instant video is the key! And Nick is here to make it happen for you. \nTIME:  \n\n7:30 – 8:00AM – check-in coffee and networking\n8:00 – 9:15AM – presentation followed by Q&A\n\nIf you aren’t able to join us in person our sponsor Live Well Video will be LIVE STREAMING this event on our Social Media Breakfast Madison Facebook page beginning at 8:00am. \n In-person and virtual options available! \n\nIn Person at Dream Bank- 821 E Washington Ave Madison WI 53703\nVirtual – LIVE on the Social Media Breakfast Facebook Page\n\nSPONSORS: \n\nDreamBank \nMelissa Carlson Creative\nAlex Killian Productions\nLive Well Video\nSuttle-Straus\nTalent CPA\n\nNONPROFIT SPOTLIGHT: Big Brothers Big Sisters of Dane County \nBig Brothers Big Sisters of Dane County (BBBSDC ) empowers children to reach their full potential by creating and supporting strong and  enduring one-on-one mentoring relationships throughout Madison and Dane County. We use research-based methods that have been refined and strengthened for over 50 years. \nOur team of professionals strives to meet the individual needs of every child by providing them with a caring trusting adult. Through mentorship we can help Littles where they are now while building them up for what’s ahead. Through community-based programming and with the help of our supporters and volunteers we’re proud to serve Madison and Dane County’s youth. Learn more about becoming a mentor here! \nCheck out  and register for Big Brothers Big Sisters of Dane County’s Dream Big Gala Friday July 28 2023 at Monona Terrace in Madison. Enjoy games raffles food and music—and a ceremony honoring the 2023 Big of the Year. \nLearn more about BBBSDC on their website or follow their social channels: Facebook Instagram LinkedIn Twitter and YouTube \n ;X-APPLE-RADIUS=500;X-TITLE=821 East Washington Avenue:geo:-89.3742167,43.0812442
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20230419T073000
DTEND;TZID=America/Chicago:20230419T091500
DTSTAMP:20230416T034225Z
CREATED:20230321T040949Z
LAST-MODIFIED:20230416T034225Z
UID:10000324-1681889400-1681895700@smbmad.org
SUMMARY:Static Images to Viral Videos: How to Transform Your Social Platforms Using Short-Form Video
DESCRIPTION:Video is the new content king. Social media platforms like Facebook\, Instagram and TikTok are prioritizing short-form video content above everything else – how can you help your organization beat the algorithm? \nTiffany Klinger\, local Madison influencer\, photographer and content creator\, has taken her social platforms from static images to viral videos\, and will share her tips and tricks for getting started with Reels and TikTok videos. \n  \nKEY TAKEAWAYS:\n\nHow to be authentic to yourself and your brand through video and create content that resonates.\nHow to tailor your video content for each social media platform.\nHow to keep up with shifting social media trends – when to try something new vs. stay the course.\nHow to source ideas\, stay creative and keep learning.\nHow to create great partnerships that enhance your brand and grow your business.\nTools to use in video creation – what’s a must-have and what can you live without.\n\n  \nABOUT OUR SPEAKER:\nTiffany Klinger is a Madison-area based Influencer\, Photographer and Content Creator. She enjoys creating uplifting and funny videos\, based on her current life experiences. In her spare time\, she enjoys finding new places to eat\, specifically local coffee shops! \n  \nTIME: \n\n7:30 – 8:00AM – check-in\, coffee and networking\n8:00 – 9:15AM – presentation followed by Q&A\n\nIf you aren’t able to join us in person\, our sponsor\, Live Well Video will be LIVE STREAMING this event on our Social Media Breakfast Madison Facebook page beginning at 8:00am. \n\n\nLOCATION:  In-person and virtual options available!\n\nIn Person at Dream Bank- 821 E Washington Ave\, Madison\, WI 53703 (check-in\, caffeine + networking 7:30 – 8:00am)\n8:00amVirtual – LIVE on the Social Media Breakfast Facebook Page\n\n  \nSPONSORS:\n\nDreamBank\nMelissa Carlson Creative\nAlex Killian Productions\nLive Well Video\nSuttle-Straus\nTalent CPA\nSteph Shanks Photography\n\n  \n  \nNONPROFIT SPOTLIGHT:\nThe mission of Gilda’s Club is to ensure that all people impacted by cancer are empowered by knowledge\, strengthened by action\, and  \nsustained by community. We work toward our mission by offering emotional support\, education\, advocacy\, and wellness activities for men\, women\, and children touched by any kind of cancer at any stage. Membership and all programs are offered at no cost. \nThrough their program offerings\, Gilda’s Club members have the opportunity to benefit from personalized psychosocial support; information and education about living with and beyond cancer\, its treatment\, and relevant life issues; increased awareness and skill-building around healthy living and wellness; and a robust social network in-person and online. \nPrograms are currently offered in person (with covid precautions in place)\, virtually\, and hybrid. With our virtual and hybrid programs\, they’ve been able to expand our reach beyond southwest Wisconsin to serve families touched by cancer across the state. Additionally\, Gilda’s Club is an affiliate of the national Cancer Support Community\, the largest professionally-facilitated cancer support network in the country\, serving more than a million people annually. \nStay up to date on what’s happening at Gilda’s Club by following them on Facebook\, Instagram\, LinkedIn and YouTube. \nGilda’s Club was an awardee of one of the SMBMad 2022 DreamGrants. We look forward to sharing the grant’s impact story in the future!
URL:https://smbmad.org/event/static-images-to-viral-videos-how-to-transform-your-social-platforms-using-short-form-video/
LOCATION:Dreambank\, 821 East Washington Avenue\, Madison\, Wisconsin\, 53703
CATEGORIES:video storytelling
ATTACH;FMTTYPE=image/png:https://smbmad.org/wp-content/uploads/2023/03/Subtitle-Open-Sans.png
GEO:43.0812442;-89.3742167
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=DESCRIPTION:Video is the new content king. Social media platforms like Facebook Instagram and TikTok are prioritizing short-form video content above everything else – how can you help your organization beat the algorithm? \nTiffany Klinger local Madison influencer photographer and content creator has taken her social platforms from static images to viral videos and will share her tips and tricks for getting started with Reels and TikTok videos. \n  \nKEY TAKEAWAYS:\n\nHow to be authentic to yourself and your brand through video and create content that resonates.\nHow to tailor your video content for each social media platform.\nHow to keep up with shifting social media trends – when to try something new vs. stay the course.\nHow to source ideas stay creative and keep learning.\nHow to create great partnerships that enhance your brand and grow your business.\nTools to use in video creation – what’s a must-have and what can you live without.\n\n  \nABOUT OUR SPEAKER:\nTiffany Klinger is a Madison-area based Influencer Photographer and Content Creator. She enjoys creating uplifting and funny videos based on her current life experiences. In her spare time she enjoys finding new places to eat specifically local coffee shops! \n  \nTIME: \n\n7:30 – 8:00AM – check-in coffee and networking\n8:00 – 9:15AM – presentation followed by Q&A\n\nIf you aren’t able to join us in person our sponsor Live Well Video will be LIVE STREAMING this event on our Social Media Breakfast Madison Facebook page beginning at 8:00am. \n\n\n  In-person and virtual options available!\n\nIn Person at Dream Bank- 821 E Washington Ave Madison WI 53703 (check-in caffeine + networking 7:30 – 8:00am)\n8:00amVirtual – LIVE on the Social Media Breakfast Facebook Page\n\n  \nSPONSORS:\n\nDreamBank\nMelissa Carlson Creative\nAlex Killian Productions\nLive Well Video\nSuttle-Straus\nTalent CPA\nSteph Shanks Photography\n\n  \n  \nNONPROFIT SPOTLIGHT:\nThe mission of Gilda’s Club is to ensure that all people impacted by cancer are empowered by knowledge strengthened by action and  \nsustained by community. We work toward our mission by offering emotional support education advocacy and wellness activities for men women and children touched by any kind of cancer at any stage. Membership and all programs are offered at no cost. \nThrough their program offerings Gilda’s Club members have the opportunity to benefit from personalized psychosocial support; information and education about living with and beyond cancer its treatment and relevant life issues; increased awareness and skill-building around healthy living and wellness; and a robust social network in-person and online. \nPrograms are currently offered in person (with covid precautions in place) virtually and hybrid. With our virtual and hybrid programs they’ve been able to expand our reach beyond southwest Wisconsin to serve families touched by cancer across the state. Additionally Gilda’s Club is an affiliate of the national Cancer Support Community the largest professionally-facilitated cancer support network in the country serving more than a million people annually. \nStay up to date on what’s happening at Gilda’s Club by following them on Facebook Instagram LinkedIn and YouTube. \nGilda’s Club was an awardee of one of the SMBMad 2022 DreamGrants. We look forward to sharing the grant’s impact story in the future!;X-APPLE-RADIUS=500;X-TITLE=821 East Washington Avenue:geo:-89.3742167,43.0812442
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20230315T080000
DTEND;TZID=America/Chicago:20230315T091500
DTSTAMP:20230307T072227Z
CREATED:20230211T233814Z
LAST-MODIFIED:20230307T072227Z
UID:10000323-1678867200-1678871700@smbmad.org
SUMMARY:Perfecting the Pitch: Insider Tips For Attracting & Leveraging Media Coverage
DESCRIPTION:EVENT SUMMARY:\nJoin Amy Mertz\, owner of Brick Road PR\, for a discussion of media relations best practices with local veteran journalists Maggie Ginsberg and Samara Kalk Derby. Learn how to effectively pitch your company or organization’s stories to media by: \n\nidentifying which members of the media are best suited to tell your story.\nstocking your pitch toolbox with important elements.\navoiding common PR missteps.\n\nYou’ll also gain ideas for leveraging social media once you land media coverage and hear some examples of successful story pitches. \n  \nKEY TAKEAWAYS:\n\nwhat kind of research to do before targeting media with your pitch.\nthe do’s and don’ts of communicating with media.\nfollowing up when no media bite at your pitch.\nleveraging social media to promote any media coverage you receive.\ntracking your media coverage.\n\n  \nABOUT OUR PANELISTS:\nAmy Mertz is a local\, independent PR consultant primarily working in the nonprofit sector. She spent 15 years as a writer and editor at The Capital Times and Wisconsin State Journal before transitioning to PR in 2009\, when she led publicity efforts for the new (at that time) Madison Children’s Museum. She currently directs PR for Madison Public Library Foundation and the Wisconsin Book Festival\, as well as develops content and provides PR counsel for several other Wisconsin organizations and businesses\, large and small. She and her husband Adam have two daughters: Delaney\, a freshman at the University of Georgia; and Siobhan\, a high school sophomore. They live in Mount Horeb\, where Amy is president of the Mount Horeb Summer Frolic\, a member of the Children’s Community School Capital Campaign Committee\, a member of a Mount Horeb Area Chamber of Commerce committee\, and a volunteer PR resource for other community organizations. \n  \nMaggie Ginsberg is a senior editor at Madison Magazine\, author of the novel “Still True\,” and a former freelance contributor to regional and national print publications. Her long-form articles for Madison Magazine have garnered numerous awards over the past 17 years\, including honors from the National City & Regional Magazine Association\, the Milwaukee Press Club\, and the American Society of Journalists and Authors Excellence in Reporting Award. Her first book\, Still True\, was published by the University of Wisconsin Press in September 2022 and is now in its second printing. She is Minnesota-born and Wisconsin-raised; her oldest daughter became a third generation UW–Madison alum last year\, and her youngest is off to the University of Minnesota in September. She is married to Andy Quandt\, owner of The BikeMobile and Gibs Bike Shop\, and the founder of Free Bikes 4 Kidz-Madison\, for which she served on the board. \n  \nSamara Kalk Derby graduated from UW-Madison in 1990 with a degree in journalism and became a reporter at The Capital Times\, where she wrote local news and features concentrating on restaurants and music for 19 years. In 2008\, she started working for the Wisconsin State Journal in the same capacities. She has won awards from the Milwaukee Press Club\, the Wisconsin Newspaper Association and The Association of Food Journalists. Those awards include a first place in the Wisconsin Newspaper Associations contest for a story about Cambria mill explosion survivor Collin Vander Galien and the help he received from family and friends as he learned to use his prosthetic legs. She was also recognized for a story about the thriving food culture in Viroqua\, and for a story about a DeForest restaurant owner that got nearly a half-million dollars in pandemic relief\, then closed his restaurant and left a note on the door blaming the state and federal government for its demise. \nAll told\, she has written about 6\,300 stories. Typically\, her favorite story is whatever she’s working on at the moment. She lives near Tenney Park on Madison’s Near East Side and has a 17-year-old daughter\, who will be a freshman next year at UW–Madison. \n  \nTIME: 8:00 AM – 9:15AM – Live Streamed on the Social Media Breakfast Facebook Page  \n  \nSPONSORS:\n\nDreamBank\nMelissa Carlson Creative\nHey Allie\nLive Well Video\nSuttle-Straus\nTalent CPA\n\n  \nNONPROFIT SPOTLIGHT: Goodman Community Center\nGoodman Community Center (GCC) strengthens lives and secures futures throughout the greater Madison area. Located in the heart of Madison’s Atwood neighborhood\, GCC offers programs for preschoolers through teens\, families\, individuals and older adults. The GCC has on-site childcare services\, including fully licensed and accredited preschool\, 4K and elementary after-school programs\, as well as a teen center that offers after-school activities and employment opportunities for teens. The center’s food pantry serves more than 200 households a week and is open Tuesday\, Wednesday and Thursday\, and they also offer meals\, social activities and health and wellness opportunities for seniors. \nAccessibility is a top priority of the Goodman Center\, and as such most of the center’s programs are free or priced to be very affordable\, including access to its fitness center\, catering services and community spaces. Every year in November\, the Goodman Center hosts its Thanksgiving Basket Drive\, when they collect donations to provide thousands of Dane County families with everything they need to make a Thanksgiving meal at home. Stay up to date on what’s happening at Goodman by following them on Facebook\, Instagram and LinkedIn. \nGoodman Community Center was an awardee of one of the SMBMad 2022 DreamGrants. We look forward to sharing the grant’s impact story in the future!
URL:https://smbmad.org/event/perfecting-the-pitch-insider-tips-for-attracting-leveraging-media-coverage/
LOCATION:Virtual
CATEGORIES:Content Creation,Public Relations,Social Media,storytelling
ATTACH;FMTTYPE=image/jpeg:https://smbmad.org/wp-content/uploads/2023/02/SMBMAD-March-2022-100.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20230118T080000
DTEND;TZID=America/Chicago:20230118T211500
DTSTAMP:20221221T164009Z
CREATED:20221220T024415Z
LAST-MODIFIED:20221221T164009Z
UID:10000317-1674028800-1674076500@smbmad.org
SUMMARY:Getting Started With Live Streaming
DESCRIPTION:EVENT SUMMARY\nConnecting and growing an audience are musts in business\, and live video is one of the most important tools you have at your disposal… if you have the right strategy\, that is! \nIt can be one of the most effective ways to create relationships\, develop trust\, and turn strangers into customers. \nNick will guide you in creating your professional live video\, and he’ll demonstrate the power of live video in increasing your credibility and setting you apart from the crowd. \nYou’ll learn the ins and outs of live video to help you expand your reach. \nWe will explore the most up-to-date strategies used by successful local businesses to share their message\, build an audience\, and strengthen their impact. \nAre you ready to tune in to the power of live video?! \n  \nKEY TAKEAWAYS\n\nHow to increase engagement with your audience.\nCamera basics to help you look your best and create a professional feeling shot.\nGear to get you started streaming on any budget.\n5 most common streaming issues you’re likely to encounter and how to handle them.\nStrategies to help you or your talent feel comfortable with being on camera.\n\n  \nABOUT OUR SPEAKER:\nNick Palkowski is the Virtual Event Production Manager for Credit Union National Association and a freelance videographer dedicated to helping you get your message heard. \nNick runs NickPalkowski.com with the goal to produce quality live stream events and presentations for clients\, increasing their impact and their income. \nNick brings his passion and dedication to a wide range of businesses including Lands’ End\, Real Men Real Style\, Purina\, Menfluential conference\, CultureCon\, and Social Media Breakfast Madison. \nFrom multiple room\, multi-day conferences to a weekly interview show\, Nick provides a dynamic video experience to every audience. If you’re ready for your own TV style show or to take your event to the next level reaching a wider audience in an instant\, video is the key! And\, Nick is here to make it happen for you. \n  \nLOCATION: Virtual – LIVE on the Social Media Breakfast Facebook Page \n  \nSPONSORS:\n\nDreamBank\nMelissa Carlson Creative\nHey Allie\nLive Well Video\nSuttle-Straus\nMinuteman Press\nTalent CPA\n\n  \nNONPROFIT SPOTLIGHT:\nMidwest Mujeres wants to bring to light the stories of Black\, Latina\, Asian\, LBTwomen\, disabled women\, and White women who have barriers to fulfilling their dreams in their personal or professional lives. This small but mighty group is unique because they focus on all women but through a Latina lens. This organization was awarded one of the 2022 SMBMad DreamGrants. \nMidwest Mujeres’ work is to lower poverty through education. They provide a virtual learning community with networking\, business development\, and public speaking experts. As a community of women from all backgrounds coming together to learn from people who reflect our culture and goals\, they are breaking the isolation of Latinas in the Midwest. \nThe group is currently gearing up to host their third cohort and annual You Quiero Dinero Conference. They need help with sponsorship\, childcare\, and organizing both in-person and cohort events. Email them at info@midwestmujeres.com to learn more about how you can get involved! \nAlso find them on social media:\nFacebook: MidwestMujeresMentoring\nInstagram: @midwestmujeres\nLinkedIn: midwestmujeres\nYouTube: AraceliEsparzaWIMUJER
URL:https://smbmad.org/event/getting-started-with-live-streaming/
LOCATION:Virtual
CATEGORIES:Content Creation,Social Media,video storytelling
ATTACH;FMTTYPE=image/jpeg:https://smbmad.org/wp-content/uploads/2022/12/SMBMAD-Social-Media-Templates-January2023-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20221019T080000
DTEND;TZID=America/Chicago:20221019T091500
DTSTAMP:20220920T203002Z
CREATED:20220920T202403Z
LAST-MODIFIED:20220920T203002Z
UID:10000315-1666166400-1666170900@smbmad.org
SUMMARY:The Art of Video Storytelling
DESCRIPTION:Local videographer and owner of Beyond Words Productions\, Jamie Perez\, will lead a workshop on the value of video for your organization. \nEVENT SUMMARY\nIn the crowded world of the internet\, it seems so daunting and impossible to stand out. Especially for startups and solopreneurs\, how do you get noticed? Your services\, products and skills are not necessarily unique. But your story is. \nThe art of video storytelling helps nonprofits and for profits share their stories and allows people to understand why they should care about YOU and your business. Everyone should be using video to help market themselves and share their emotive story\, especially when video is how most people consume their information now and it’s the best way to reach a huge audience in a short amount of time. (The pandemic only highlighted the need and usefulness that video has). \nJamie Perez\, local videographer and owner of Beyond Words Productions\, will lead a workshop on the value of video for your organization. Because of Jamie’s ability to extract the emotion behind every story\, she’s helped nonprofits raise hundreds of thousands of dollars\, created videos to help organizations get grants\, helped organizations share the untold story revealing the important “why” behind each business\, and has helped businesses hire and retain valuable employees in a tough employment market. \nYou’ll walk away with a better understanding of how to tell your own story\, how videos help boost SEO rankings\, audience engagement on social media and more. \n  \nKEY TAKEAWAYS\n\nHow to find and tell your story.\nTips to make a video that resonates.\nHow to make your video more visible to more people by beating the social media algorithms.\n\n\nABOUT OUR SPEAKER:\nJamie Perez is a videographer and storyteller at heart. After six years of being a TV News reporter\, she decided to leave the career she thought she would be in forever. While she was able to leave news behind\, she found herself unable to leave storytelling behind. Jamie is driven by emotional storytelling and has a passion for creating empathy through videos. Jamie has helped people raise hundreds of thousands of dollars through video and has helped businesses hire and retain employees in a difficult employment market. \nWhen she doesn’t have a camera in her hands\, you can find her reading\, writing\, singing\, crafting\, cooking\, hiking\, traveling or teaching pole dancing classes on the side. \n  \nLOCATION: Virtual – LIVE on the Social Media Breakfast Facebook Page \n  \nSPONSORS:\n\nDreamBank\nPowderkeg\nMelissa Carlson Creative\nHey Allie\nLive Well Video\nSuttle-Straus\nMinuteman Press\nTalent CPA\n\n  \nNONPROFIT SPOTLIGHT:\nEvery person\, every day depends on the food and fiber systems that ensure food\, fiber and energy resources are procured from field to families. Wisconsin Agriculture in the Classroom exists to grow understanding and awareness of these systems – the source and value of agriculture as it affects our quality of life by delivering authentic\, agricultural-based content as the context to teach core curriculum concepts in grades PK-12. Curriculum\, training\, and resources are delivered and developed in collaboration with educators\, volunteers\, and partnering entities with the goal of increasing student achievement while providing awareness of careers\, skills\, and opportunities across the scope of agriculture. \nWisconsin Agriculture in the classroom is supported at the local level by county programs and volunteers. We receive support from grants\, private businesses\, the Wisconsin Farm Bureau Foundation and the Wisconsin Department of Agriculture\, Trade\, and Consumer Protection.\nVisit their website at www.wisagclassroom.org find them on Facebook at @WIAgintheClassroom
URL:https://smbmad.org/event/the-art-of-video-storytelling/
LOCATION:Virtual
CATEGORIES:Social Media,storytelling,video storytelling
ATTACH;FMTTYPE=image/jpeg:https://smbmad.org/wp-content/uploads/2022/09/SMBMAD-Social-Media-Templates-September_SMBMAD-March-2022.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20220921T080000
DTEND;TZID=America/Chicago:20220921T091500
DTSTAMP:20220816T165600Z
CREATED:20220816T163847Z
LAST-MODIFIED:20220816T165600Z
UID:10000314-1663747200-1663751700@smbmad.org
SUMMARY:From Apple Wellness to The Healthy Place: A Rebranding Story
DESCRIPTION:If you’re aware that your company needs to rebrand\, but you’re dragging your feet because it feels risky and overwhelming… tune in! \n  \nEVENT SUMMARY\nDo you have company name regret? Are you shaking your head at your past self and the branding decisions you made before you truly understood your business? \nIf you’re aware that your company needs to rebrand\, but you’re dragging your feet because it feels risky and overwhelming… tune in! Tim O’Brien from The Healthy Place\, formerly known as Apple Wellness\, will be sharing all the nitty gritty details on their huge rebranding experience. He will cover real concerns like how to make a rebranding decision\, how to rebrand and maintain customer loyalty\, how to announce a rebrand\, and all the good and bad that comes along the way. \nAs Tim shares lessons they learned\, advice he would pass on\, and the biggest hurdles they had to overcome\, you will be empowered and inspired to see rebranding as a unique opportunity to better engage and capture your target audience. \nLet’s flip the switch and instead of seeing rebranding as a negative hurdle to overcome\, recognize it as a powerful tool to move your business forward. But take notes\, because this is the kind of thing you only want to do once. \n  \nKEY TAKEAWAYS\n\nHow to make a rebranding decision.\nHow to rebrand and maintain brand loyalty from existing customers.\nThe positives and negatives that come from embarking on a rebrand.\n\n  \nABOUT OUR SPEAKER:\nTim O’Brien is the co-owner and founder of The Healthy Place. Tim has extensive experience in the health and wellness industry. He began his career in 2003 at GNC franchises\, then became District Manager in 2005. In 2008\, he became the manager of Elite Nutrition. During those years\, he built a solid foundation of knowledge and expertise. His passion and success gave him the vision to open his own business. In 2010\, Tim and his wife Becki opened their flagship store\, Apple Wellness. \nTim believes in educating and empowering individuals to make lifelong\, healthy choices and changes. His desire is to help each person reach their health potential. His energy is contagious\, and he’s excited about helping YOU. \n  \nLOCATION: Virtual – LIVE on the Social Media Breakfast Facebook Page \n  \nSPONSORS:\n\nDreamBank\nPowderkeg\nMelissa Carlson Creative\nHey Allie\nLive Well Video\nSuttle-Straus\nMinuteman Press\nTalent CPA\n\n  \nNONPROFIT SPOTLIGHT:\nAs stewards\, Taliesin Preservation‘s mission is to preserve the cultural\, built\, and natural environments that comprise the Taliesin property and to conduct public educational and cultural programming that provides a greater understanding of Frank Lloyd Wright’s architecture and ideas. \nTaliesin Preservation is Wisconsin’s only public UNESCO World Heritage site. Taliesin is the home\, studio\, school\, and 800-acre estate of Frank Lloyd Wright (1867-1959). Located in the Driftless Region of southwestern Wisconsin near Spring Green\, Taliesin is the name of Wright’s 37\,000-square-foot home and estate that includes buildings from nearly every decade of Wright’s career from the 1890s to the 1950s. There is something for everyone at Taliesin – food\, drink\, world-class art\, agriculture\, and of course\, architecture. \nVisit taliesinpreservation.org to learn more or register for the October 5th Prairie Botany | Hike with Mike & Grace event (difficult). They also offer Saturday morning hikes at 9:45am for a 1-hour Driftless Tour that’s perfect for families. \nAlso find them on social media: \n\nTwitter @taliesin_wi\nInstagram @taliesinwi\nFacebook Taliesinwi\nLinkedIn taliesin-preservation-inc-
URL:https://smbmad.org/event/from-apple-wellness-to-the-healthy-place-a-rebranding-story/
LOCATION:Virtual
CATEGORIES:branding,Content Creation,digital marketing,Social Media,social media strategy
ATTACH;FMTTYPE=image/jpeg:https://smbmad.org/wp-content/uploads/2022/08/SMBMAD-Social-Media-Templates-September_SMBMAD-March-2022.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20220817T080000
DTEND;TZID=America/Chicago:20220817T091500
DTSTAMP:20220726T142110Z
CREATED:20220712T171550Z
LAST-MODIFIED:20220726T142110Z
UID:10000313-1660723200-1660727700@smbmad.org
SUMMARY:Five Ways Create a Better User Experience — So Website Visitors Stick Around!
DESCRIPTION:**An Official 2022 Forward Fest Event** \nKeeping visitors on your website longer can yield big results! Improve user experience on your company site with tips from a local expert. \n  \nEVENT SUMMARY\nJoey Donovan Guido\, owner of Cuppa SEO Web Design\, and author of A Holistic Guide to Online Marketing\, will share five ways to improve the user experience on your website — including navigation do’s and don’ts\, homepage and subpage layouts\, and the creation of effective calls-to-action. Joey will also talk about how to remove “noise” and distraction from your site. \n  \n\nKEY TAKEAWAYS\n\nHow to streamline your website navigation for a better user experience (UX).\nHow to identify and remove distraction (AKA\, “noise”) from your website.\nLearn the “Introduction vs. the First Date\,” call-to-action philosophy for better engagement and conversion.\n\n\n  \nABOUT OUR SPEAKER:\nJoey Donovan Guido is the owner of Cuppa SEO Web Design\, and author of the book\, A Holistic Guide to Online Marketing. In addition to running his web design firm\, he offers consulting services and engaging presentations based on the principles found in his book. He also hosts a podcast called Getting Under the Surface. Joey is an expert in the areas of web design\, SEO\, user experience and website conversion. \n  \nLOCATION: Virtual – LIVE on the Social Media Breakfast Facebook Page \n  \nSPONSORS:\nDreamBank \nPowderkeg \nForward Festival \nGoodman Center \nLive Well Video \nMelissa Carlson Creative \nHey Allie \nSuttle-Straus \nMinuteman Press \nTalent CPA \n\nNONPROFIT SPOTLIGHT:\nCommunity Conservation Inc works directly with communities living in biodiversity hotspots all around the world. It brings enthusiasm and information to local residents\, highlighting the uniqueness of their area’s forests and wildlife\, and then ask for the community’s help in protecting them. The organization has been catalyzing and supporting community-based organizations since 1989\, representing over 200 villages in 14 countries and protecting over 1.24 million acres. It focuses efforts on rare habitats and endangered species\, including primates\, cranes\, tigers\, and turtles. \nLearn more about community-based conservation at communityconservation.org. \nAlso find them on social media: \nTwitter @comconsinc\nInstagram @communityconservationinc\nFacebook CommunityConservationInc\nLinkedIn @communityconservationinc
URL:https://smbmad.org/event/five-ways-create-a-better-user-experience-so-website-visitors-stick-around/
LOCATION:Virtual
CATEGORIES:Content Creation,digital marketing,SEO
ATTACH;FMTTYPE=image/png:https://smbmad.org/wp-content/uploads/2022/07/joey-ux-8.22-960-×-960-px.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20220720T080000
DTEND;TZID=America/Chicago:20220720T093000
DTSTAMP:20220619T120659Z
CREATED:20220613T230609Z
LAST-MODIFIED:20220619T120659Z
UID:10000312-1658304000-1658309400@smbmad.org
SUMMARY:Creating Great Content: Finding Inspiration in Unconventional Places
DESCRIPTION:Tired of ho-hum content? Find some inspiration in this month’s presentation. \nAbout this event\nEVENT SUMMARY\nAs marketers\, we want to create content that resonates with our audiences. How do we continue to surface content ideas that are unique\, relevant\, empathetic\, and thought provoking? \nThe answer doesn’t always lie in the tools. \nIn this discussion\, learn how to find inspiration for content ideas in unconventional places\, and repurpose the ideas for all of your marketing channels. \nKEY TAKEAWAYS\n\n“Human centered” content is empathetic content\, and more effective at driving conversions\nThe internet has a wide variety of ways to tap into what your audience is talking about\nFinding content ideas in unconventional places can help pull us out of the creativity rut.\n\nABOUT OUR SPEAKER:\nSchuyler Sonnega is the Senior SEO Analyst and Copywriter at Uproer. Skye got her start in SEO and digital marketing while interning for a sustainable bamboo toilet paper company during the paper shortage of 2020. Skye is from Northfield\, MN\, and graduated from St. Olaf College in 2021with a degree in Economics & Management Studies. At Uproer\, she works as a Senior SEO Analyst & Copywriter\, and pioneered the company’s first internal copywriting position. \nLOCATION: Virtual – LIVE on the Social Media Breakfast Facebook Page \nSPONSORS:\nDreamBank\nPowderkeg\nMelissa Carlson Creative\nHey Allie\nSuttle-Straus\nMinuteman Press\nTalent CPA \nNONPROFIT SPOTLIGHT\nREACH-A-Child™ provides children’s books and backpacks to First Responders in Wisconsin so they  may comfort children they encounter in crisis situations. Whether the children are in an automobile accident\, victims of domestic disturbance or temporarily homeless\, REACH-A-Child™ wants to help First Responders engage these children in a positive way through the power of a book. They need volunteers to fill REACH BAGs\, sort books\, and spread the word about the organization. \nVisit reachachild.org to learn more or to make a donation. \nAlso find them on social media: \nTwitter @reachachild\nInstagram @reachachild\nFacebook REACHaChild\nLinkedIn reachachild
URL:https://smbmad.org/event/creating-great-content-finding-inspiration-in-unconventional-places/
LOCATION:Virtual
CATEGORIES:Content Creation,Social Media,social media strategy
ATTACH;FMTTYPE=image/jpeg:https://smbmad.org/wp-content/uploads/2022/06/july-square-2.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20220615T080000
DTEND;TZID=America/Chicago:20220615T093000
DTSTAMP:20220515T185523Z
CREATED:20220515T185523Z
LAST-MODIFIED:20220515T185523Z
UID:10000311-1655280000-1655285400@smbmad.org
SUMMARY:Into The Great Unknown: Podcasting & Entrepreneurship
DESCRIPTION:Dive into the world of podcast creation to learn how to expand your community and hone your brand. \nAbout this event\nEVENT SUMMARY\nJust because you listen to podcasts doesn’t mean you can make one\, does it? Dive into the world of podcast creation to learn how to expand your community and hone your brand. \nKEY TAKEAWAYS\n\nExtend your brand and reach new audiences (and potential customers) through podcasting\nGive yourself a creativity boost and harness that energy across your business\nFine-tune your messaging and zero in on what makes your brand unique\n\nABOUT OUR SPEAKER:\nMolly Moran opened Table Wine in 2015 after years in restaurants and wine retail. She wanted a place for people to learn about wine & food and to gather with their loved ones over a glass of wine\, so she created such a space in her beloved Atwood neighborhood. In recent years\, Molly has been drawn to activism within the wine industry and focuses on winemakers who largely go unseen by the traditional wine industry. She started the Table Wine podcast in October 2021 along with her former staff member Andy Stoiber as a way to connect with the broader community and to share a new perspective on the wine world. \nLOCATION: Virtual – LIVE on the Social Media Breakfast Facebook Page \nSPONSORS: \nDreamBank\nPowderkeg\nMelissa Carlson Creative\nHey Allie\nSuttle-Straus\nMinuteman Press\nTalent CPA \nNONPROFIT SPOTLIGHT:\nBadgerBots Robotics creates exciting STEM (science\, technology\, engineering\, and math) learning opportunities for kids in an open\, collaborative environment.  \nIts roots are in robotics—the organization provides work space and mentors for multiple high school FIRST robotics teams. The organization also runs FIRST LEGO League\, a robotics competition for ages 9–14\, for the entire state of Wisconsin. BadgerBots also offers weekly classes and workshops on tech topics during the school year\, as well as week-long camps during winter break\, spring break\, and summertime. \nFind them online at badgerbots.org or connect on social media: \nFacebook: BadgerBOTS\nInstagram: @badgerbots_robotics\nLinkedIn: badgerbots-robotics
URL:https://smbmad.org/event/into-the-great-unknown-podcasting-entrepreneurship/
LOCATION:Virtual
CATEGORIES:branding,Content Creation,podcast,Social Media,storytelling
ATTACH;FMTTYPE=image/jpeg:https://smbmad.org/wp-content/uploads/2022/05/june-square.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20220518T080000
DTEND;TZID=America/Chicago:20220518T093000
DTSTAMP:20220417T160654Z
CREATED:20220417T160654Z
LAST-MODIFIED:20220417T160654Z
UID:10000310-1652860800-1652866200@smbmad.org
SUMMARY:How to Set Your Social Media Team Up for Success
DESCRIPTION:Discover best practices and favorite tools that one local team uses to effectively managing their clients’ social media programs. \nAbout this event\nEVENT SUMMARY\nWorkflow can make or break a social media team. Teams that align around a clear vision and goals\, and are empowered by the right tools and processes\, are best set up to effectively achieve business goals and objectives. At our May event\, Sarah Best\, CEO of Sarah Best Strategy will share her tips and best practices for organizing a social media team to maximize effectiveness. \nKEY TAKEAWAYS\n\nLearn about operation tools such as process maps and standard operating procedures that can help your team succeed.\nDiscover best practices and favorite tools that Sarah’s team uses in effectively managing their clients’ social media programs.\nGet advice on how to align your team around a vision and culture\, and how to troubleshoot and evolve your systems.\nUnderstand the differences between project management and client management.\n\nABOUT OUR SPEAKER\nSarah Best\, CEO + Chief Strategist of Sarah Best Strategy and her team\, have won over a dozen awards for their work including best use of a social media platform from Travel + Leisure Magazine. A former 40 Under 40 for In Business Magazine\, Sarah’s work has been featured in Mashable\, TechCrunch\, Crain’s Chicago Business\, National Geographic Traveler\, In Business Magazine\, Chicago Tribune\, and other publications. She was tapped to speak at Social Media Week for the MacArthur Foundation\, has been selected twice for SXSW in 2014 and 2018. Sarah is an alumna of New York University\, and holds a certificate in Entrepreneurship from Babson College / Goldman Sachs 10\,000 Small Businesses. She is a board member of several nonprofits. \nLOCATION: Virtual – LIVE on the Social Media Breakfast Facebook Page \nSPONSORS: \nDreamBank\nPowderkeg\nMelissa Carlson Creative\nHey Allie\nSuttle-Straus\nMinuteman Press\nTalent CPA \nNONPROFIT SPOTLIGHT\nWomen’s Empowerment Series (WES) is a year-round program that supports women in crisis\, major life transitions\, or those seeking opportunities for personal growth. By developing self-sufficiency\, an understanding of radical self-love\, and connections to mentors and community resources\, WES aims to ensure a sustainable and secure future for women and their families. \nThe organization is hosting its third annual completely virtual series\, Empowerment Exchange\, which hosts multiple speakers from around the country to bring valuable content on a wide range of personal development topics. \nFind Women’s Empowerment Series online at www.womensempowermentseries.org/ and on their social channels at: \nFacebook: Women’s Empowerment Series\nInstagram: @womensempowermentseries\nLinkedIn: Women’s Empowerment Series
URL:https://smbmad.org/event/how-to-set-your-social-media-team-up-for-success/
LOCATION:Virtual
CATEGORIES:branding,Content Creation,digital marketing,Social Media,social media strategy
ATTACH;FMTTYPE=image/jpeg:https://smbmad.org/wp-content/uploads/2022/04/SMBMAD-Social-Media-May_SMBMAD-May-2022-square.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20220216T080000
DTEND;TZID=America/Chicago:20220216T093000
DTSTAMP:20220122T135910Z
CREATED:20220122T135910Z
LAST-MODIFIED:20220122T135910Z
UID:10000307-1644998400-1645003800@smbmad.org
SUMMARY:0-5000 in 6 (Months) - A Madison Minutes Case Study
DESCRIPTION:Madison Minutes shares their list-building successes (and failures) to date and share reasons you should consider newsletters in 2022. \nAbout This Event\nEVENT SUMMARY\nMadison Minutes\, a local audience-first news startup\, started publishing in April 2021. \nSince the beginning\, they’ve been all-in on email newsletters as their primary method of communicating with audiences. \nThey’ll share their successes (and failures) to date and share why they think you should be investing in newsletters in 2022. \nCome with your calculators! The team will share specifics\, including their costs of acquiring email subscribers from different sources and the strategies they used to grow their list to 7\,000 highly-engaged subscribers in six months. \nKEY TAKEAWAYS\n\nWhy email is a key area to invest in\nCheap\, creative ways to grow an email list\nWhere to start and how to grow\n\nABOUT OUR SPEAKER:\nSam Hoisington is the co-founder and business lead of Madison Minutes\, a newsletter-first news organization in Madison\, Wisconsin that is rethinking how newsrooms approach audience engagement. Sam also works as a strategist at Indiegraf\, a Canadian startup supporting independent news organizations. His past work includes time at the News Revenue Hub\, NPR\, and the Chronicle of Higher Education. \nHayley Sperling is co-founder and editorial lead of Madison Minutes. She studied journalism and Russian at the University of Wisconsin and is currently still working on perfecting her Twitter brand. \nIn the first six months of operations\, Madison Minutes was accepted into the prestigious Google News Initiative Startups Lab and named a featured creator on Facebook Bulletin. \nLOCATION: Virtual – LIVE on the Social Media Breakfast Facebook Page \nSPONSORS: \nDreamBank\nPowderkeg\nSuttle-Straus\nMelissa Carlson Creative\nMinuteman Press\nTalent CPA \nNONPROFIT SPOTLIGHT:\nThe Wisconsin Academy for Graduate Service Dogs (WAGS) improves the quality of life for people with physical disabilities through partnerships with highly-skilled service dogs. Since beginning in 1987 it has paired more than 200 service dogs for people living with multiple sclerosis\, spinal cord injury\, cerebral palsy\, neuromuscular disease and injured combat veterans. WAGS is recruiting for volunteer trainers. Learn more on their Website wags.net\, contact the organization at info@wags.net 608/250-9247 and find them on Facebook @WAGS.Inc Instagram @wagsincmadison/ and Twitter @wagsinwi.
URL:https://smbmad.org/event/0-5000-in-6-months-a-madison-minutes-case-study/
LOCATION:Virtual
CATEGORIES:branding,Content Creation,digital marketing,Social Media,storytelling
ATTACH;FMTTYPE=image/jpeg:https://smbmad.org/wp-content/uploads/2022/01/feb22-square.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20210915T080000
DTEND;TZID=America/Chicago:20210915T093000
DTSTAMP:20210819T172039Z
CREATED:20210819T171739Z
LAST-MODIFIED:20210819T172039Z
UID:10000303-1631692800-1631698200@smbmad.org
SUMMARY:Influencer Marketing 101: A Panel Discussion
DESCRIPTION:You’ve heard of it — influencer marketing\, that is — but do you REALLY know what it’s all about? Join three local influencers and a marketing manager as they dive deep into the ins and outs of what it means to work with influencers to drive your business goals and accomplish more on social media. The panel might convert even the skeptics into believers! \nKEY TAKEAWAYS \nBusinesses who are interested in working with influencers will walk away with the following practical takeaways (and hopefully much more!): \n• How to find the right influencers for your brand \n• Creating a long-term influencer marketing strategy \n• Agreements\, contracts\, and expectations \n• What TO do and what NOT to do when working with influencers \nABOUT OUR PANELISTS: \nKyla Marie Charles is a Madison native and mother of four. She graduated from UW-Milwaukee with a Bachelor’s of Business Administration degree in Marketing and now uses her degree while managing her own personal brand in influencer marketing. Her primary focus is in social media management\, digital marketing\, content creation (photography\, written copy\, and videography)\, and analytics. She is a full-time influencer with major partners such as Walmart\, Johnson & Johnson\, WordPress\, and Weber Grills. \nDavid Clark-Sally is currently serving on the Board of Social Media Breakfast Madison\, while also running his own social media marketing business Clark-Sally Consulting LLC\, and working as an influencer himself. He loves partnering with brands + organizations who care about doing good in the world. Outside of all things social media\, David enjoys spending time with his husband Matt\, their daughters\, and their family dog. He is also an avid runner and a self-proclaimed TV junkie. David is an introvert at heart\, so his idea of a perfect evening is Netflix-ing on the couch with a gin and tonic by the fire. \nAlicia Hazen\, otherwise known as “Madtown Momma” is the owner and founder of Madtown Momma LLC\, a lifestyle blog that covers Midwest living\, motherhood\, and fashion\, with a specific emphasis on locally and women-owned businesses throughout the Madison area and statewide. She works full-time at a large public institution by day and is an aspiring writer by night. And\, of course\, a Mom\, 24/7! Alicia is a Wisconsin girl\, born and raised\, and has lived in Madison for 25 years. She likes to wax poetic on everything from food and fashion\, to fun and family\, and everything in between and hopes to inspire others to live life to the fullest and try something new. \nJulia Hix – Rooted in mad-love for Madison and over 12 years’ experience in retail\, Julia Hix joined the Hilldale management team in 2018. Julia is the head of Hilldale marketing\, creating a space for the community to gather and business owners to thrive! \nSPONSORS: \n\nDreamBank\nPowderkeg\nSuttle-Straus\nMelissa Carlson Creative\nA&J Photography\nMinuteman Press\nTalent CPA\n\nNONPROFIT SPOTLIGHT: Goodman Community Center \nGoodman Community Center (GCC) strengthens lives and secures futures throughout the greater Madison area. Located in the heart of Madison’s Atwood neighborhood\, GCC offers programs for preschoolers through teens\, families\, individuals and older adults. The GCC has on-site childcare services\, including fully licensed and accredited preschool\, 4K and elementary after-school programs\, as well as a teen center that offers after-school activities and employment opportunities for teens. The center’s food pantry serves more than 200 households a week and is open Tuesday\, Wednesday and Thursday\, and they also offer meals\, social activities and health and wellness opportunities for seniors. \nAccessibility is a top priority of the Goodman Center\, and as such most of the center’s programs are free or priced to be very affordable\, including access to its fitness center\, catering services and community spaces. Every year in November\, the Goodman Center hosts its Thanksgiving Basket Drive\, when they collect donations to provide thousands of Dane County families with everything they need to make a Thanksgiving meal at home. Stay up to date on what’s happening at Goodman by following them on Facebook\, Instagram and Twitter.
URL:https://smbmad.org/event/influencer-marketing-101-a-panel-discussion/
LOCATION:Virtual
CATEGORIES:Content Creation,digital marketing,Influencer Marketing,Lead Generation,local social media,smbmad,Social Media,social media strategy
ATTACH;FMTTYPE=image/jpeg:https://smbmad.org/wp-content/uploads/2021/08/September-1.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20210519T080000
DTEND;TZID=America/Chicago:20210519T091500
DTSTAMP:20210421T140737Z
CREATED:20210421T135752Z
LAST-MODIFIED:20210421T140737Z
UID:10000299-1621411200-1621415700@smbmad.org
SUMMARY:How to Harness the Power of LinkedIn
DESCRIPTION:LinkedIn is a powerful platform for both individuals and businesses. The opportunities are out there\, let’s talk about what they are and how can you benefit. \nIs there anything in life you have truly ever done alone? If you look close enough\, it likely took the help of someone else to teach\, inspire\, or guide you. We live in a world of interdependence\, which makes the people you know one of your most valuable resources. \nLinkedIn is known for online networking. However\, you can only get the most out of a tool if you understand its full capabilities. Join us for our May event to learn: \n\nWhat makes LinkedIn so great for everyone (individuals and businesses)\nActionable tips on how you can optimize your profile\nHow to actively engage and grow your network\n\nSPEAKER BIO: \nElise Chan (she/her) is the Account Manager at Powderkeg Web Design. She actively leverages LinkedIn as a tool to grow her personal brand\, educate digital marketers\, find new customers\, and support causes she is passionate about (like mental health and DEI). \nYou may recognize her from the educational video series\, Tidbit Tuesday\, where she shares quick digital marketing tips! Helping people become aware of and leverage new opportunities is one of the most rewarding aspects of Elise’s job. Meeting new people is a close second\, as many of her most meaningful relationships started on LinkedIn (a fact that she is truly amazed by). \nTIME: 8:00 AM – 9:15AM \nLOCATION: Virtual – LIVE on the Social Media Breakfast Facebook Page \nSPONSORS: \n\nDreamBank \nPowderkeg\nSuttle-Straus\nMelissa Carlson Creative\nA&J Photography\nNick Palkowski\nMinuteman Press\nTalent CPA\n\nNONPROFIT SPOTLIGHT: Arts & Literature Laboratory \nArts + Literature Laboratory (ALL) creates a welcoming community that nurtures innovation and the artistic growth of contemporary visual\, literary\, and performing artists; connects artists\, resources and community; and fuels a passion for arts and literature. In four years\, ALL has grown from an all-volunteer\, neighborhood arts organization into a regional arts center that supports Midwestern artists and promotes artistic literacy throughout South Central Wisconsin. \nWe create space for creative risk-taking and collaboration\, with inclusive programming that intentionally crosses and breaks down socio-economic and cultural barriers. ALL supports over 200 cultural events per year featuring hundreds of artists\, writers and performers: exhibitions\, readings\, concerts\, theater\, film/video screenings\, panel discussions\, and more. ALL cultivates life-long participation in the arts through a year-round arts education program for youth from pre-K through grade 12 and adult learners\, free youth arts outreach programs with partners across the city\, and artist professional development programs.
URL:https://smbmad.org/event/how-to-harness-the-power-of-linkedin/
LOCATION:Virtual
CATEGORIES:Content Creation,digital marketing,Lead Generation,LinkedIn,Networking,personal branding,Social Media,social media strategy
ATTACH;FMTTYPE=image/jpeg:https://smbmad.org/wp-content/uploads/2021/04/Linkedin.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20210421T080000
DTEND;TZID=America/Chicago:20210421T093000
DTSTAMP:20210413T140457Z
CREATED:20210317T045450Z
LAST-MODIFIED:20210413T140457Z
UID:10000298-1618992000-1618997400@smbmad.org
SUMMARY:Documenting the Presidency for History - a presentation by Pete Souza
DESCRIPTION:Social Media Breakfast – Madison is thrilled to feature Pete Souza as our April speaker. \nPete Souza is a best-selling author\, speaker and freelance photographer based in Madison\, Wisconsin. He is also Professor Emeritus of Visual Communication at Ohio University. For all eight years of the Obama administration\, Souza was the Chief Official White House Photographer and the Director of the White House photo office. \nPete will take us behind the camera to learn about his work\, his subjects and his story\, as well as the role social media played as he helped write the first draft of history. Pete has lectured many times on his photography including at the Smithsonian Museum of American History\, Harvard University\, Boston University\, and has appeared on ABC’s 20-20. Dateline NBC\, CBS Sunday Morning\, NBC Nightly News\, Fox News Sunday\, and Fox Friends and Family. \nHis book\, Obama: An Intimate Portrait\, was published by Little\, Brown & Company in 2017\, and debuted at #1 on the New York Times bestseller list. It is one of the best-selling photography books of all time. \nHis more recent book\, Shade: A Tale of Two Presidents\, also debuted at #1 on the New York Times bestseller list in October 2018. Shade is a portrait in Presidential contrasts\, telling the tale of the Obama and Trump administrations through a series of visual juxtapositions. Here\, more than one hundred of Souza’s unforgettable images of President Obama deliver new power and meaning when framed by the tweets\, news headlines\, and quotes that defined the first 500 days of the Trump White House. \nBased on his New York Times #1 bestsellers\, the documentary\, The Way I See It\, is an unprecedented look behind the scenes of two of the most iconic Presidents in American History\, Barack Obama and Ronald Reagan\, as seen through the eyes of renowned photographer Pete Souza\, from the White House and beyond. \nThis event will NOT be livestreamed on our Facebook page\, or rebroadcast after the fact. If you would like to join us\, you must RSVP and tune in live via a Zoom link at 8am on April 21st. You will receive the Zoom link to the event via e-mail* on Tuesday\, April 20th. \n*This is a private event for those who are registered. Our speaker kindly asks that you do not share the link with others \nTIME: 8:00 AM – 9:15AM \nLOCATION: Virtual\, private event- Zoom link available to those who register for the event. A replay of this event will not be available. \nSPONSORS: \n\nDreamBank \nPowderkeg\nSuttle-Straus\nMelissa Carlson Creative\nA&J Photography\nNick Palkowski\nMinuteman Press\nTalent CPA\n\nNONPROFIT SPOTLIGHT: Maydm \nMaydm provides girls and youth of color in grades 6-12 with skill-based training for the technology sector. Maydm’s holistic approach prepares students from traditionally underrepresented populations to engage in and revolutionize the tech industries. They envision a world where all students know that a career in STEM is possible for them; a world where all students are equipped with the skills to elevate their quality of life; a world where all students can pursue their dreams as entrepreneurs\, developers\, engineers\, or professors. They are currently recruiting professionals who are interested in serving as mentors for our students. Our mentors start during our summer program and then meet with their students throughout the school year. Learn more on their website. \n 
URL:https://smbmad.org/event/documenting-the-presidency-for-history-a-presentation-by-pete-souza/
LOCATION:Virtual
CATEGORIES:Content Creation,digital marketing,Influencer Marketing,photography,social media strategy
ATTACH;FMTTYPE=image/jpeg:https://smbmad.org/wp-content/uploads/2021/03/161122021_738812380110114_1531297904383233060_o.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20210317T080000
DTEND;TZID=America/Chicago:20210317T093000
DTSTAMP:20210312T180811Z
CREATED:20210212T162213Z
LAST-MODIFIED:20210312T180811Z
UID:10000297-1615968000-1615973400@smbmad.org
SUMMARY:TikTok (Ya Don’t Stop): Building Relationships With A New Audience
DESCRIPTION:With all the dance trends and shenanigans\, is it a platform brands should explore?\n\n\n\n\n\n\n\nIt’s not just for the kids – more and more “millennial boomers” are spending time on TikTok. In fact\, TikTok has over 800 million active users worldwide. But with all the dance trends and shenanigans\, is it a platform brands should explore? \nThe Wisconsin Department of Natural Resources has spent much of the last year testing ways to make the platform work to engage with a younger audience. Learn how they have built a following of 60k\, gone viral\, and learned a lot of what works (and doesn’t) along the way. \nKEY TAKEAWAYS \n\nWhy TikTok makes sense for brands (even “boring” ones like government!)\nThe difference between TikTok and Instagram Reels\nWhat is the TikTok audience?\nTop tips for creating engaging videos for TikTok\n\nSPEAKER BIO: \nKatie Grant is the Digital Communications Section Chief for the Wisconsin Department of Natural Resources. As a leader of the department’s Office of Communications\, Katie oversees strategy and content creation for all of the department’s social media along with managing the video and web teams. She is also the host and executive producer of the department’s Wild Wisconsin – Off The Record Podcast. Katie has worked in social media in various industries and is fascinated by how digital storytelling is always evolving and making the world a smaller place. \nTIME: 8:00 AM – 9:15AM \nLOCATION: Virtual – Facebook Live \nSPONSORS: \n\nDreamBank\nPowderkeg\nSuttle-Straus\nMelissa Carlson Creative\nA&J Photography\nNick Palkowski\nMinuteman Press\nTalent CPA\n\nNONPROFIT SPOTLIGHT: Habitat For Humanity \nHabitat for Humanity of Dane County creates long-lasting solutions to combat the affordable housing crisis in Dane County\, and makes it possible for families to realize their dreams of success and stability through homeownership. Together through their volunteer network\, generous donors\, and sales from their Habitat ReStores\, they’re helping families achieve strength\, stability and self-reliance to build a better life through shelter. \nThere are numerous ways to get involved\, including volunteering at a construction site or at Habitat ReStore\, joining a committee\, encouraging your employer to provide a matching gift opportunity or sponsoring a build day! Follow Habitat and Habitat ReStore on social media and help spread the word. \nIf you aren’t able to join us for the live stream\, Nick Palkowski will record this event and publish to our website and Social Media Breakfast Madison Facebook page.
URL:https://smbmad.org/event/tik-tok-ya-dont-stop-building-relationships-with-a-new-audience/
LOCATION:Virtual
CATEGORIES:Content Creation,digital marketing,smbmad,Social Media,social media strategy
ATTACH;FMTTYPE=image/jpeg:https://smbmad.org/wp-content/uploads/2021/02/TikTok-New-Square.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20200715T080000
DTEND;TZID=America/Chicago:20200715T093000
DTSTAMP:20200616T205805Z
CREATED:20200616T204813Z
LAST-MODIFIED:20200616T205805Z
UID:10000289-1594800000-1594805400@smbmad.org
SUMMARY:Keeping it Real - Leveraging The Power of Social To Build Business And Local Community
DESCRIPTION:So many of us are addicted\, or should we say in the habit of\, scrolling through our social media feeds throughout the day. But why? For a lot if us it is a way to connect to other people\, and also to feel inspired. That easy tip for making perfect bacon? Noted! You went to yoga class again?! Okay\, I’m definitely going today. \nBut social media can take us beyond just an armchair connection. In fact\, for Otehlia of Madison Eats it has created real connections and helped her business grow (we’re not talking love connections here\, but anything is possible… 🙂. Through Instagram stories as well as other social media avenues\, Otehlia has forged connections in real life with other businesses\, with potential clients and members of the community in Madison and further afield. These connections have driven business in some very unexpected ways. \nIn this session Otehlia will share with you some of her tips and tricks for building business through social media engagement. Come with your phone charged and clean lens for some hands on learning! How do you leverage the power of Instagram stories for your business or community? \nKEY TAKEAWAYS\n– How social media can be used to make real community connections and drive business\n– Why this is important?\n– Focus on Instagram / IG stories and feed – what to do\, what not to do\n– What works\, what doesn’t\n– Not being perfect is okay! \nSPEAKER BIO\nOtehlia founded Madison Eats Food Tours in 2012\, after spending years trying to create her ideal job combining her passion for local food\, teaching\, dancing\, and sustainable development. \nWhat emerged is a business connecting people with Madison’s rich local food scene through exceptional food tours and events. She also leads culinary vacations to Cuba and Mexico. \nTIME:\n8:00 – 9:00 a.m. Presentation\, followed by Q&A \nSPONSORS:\n– DreamBank – Madison\n– Powderkeg\n– Suttle-Straus\n– Melissa Carlson Creative\n– A&J Photography\n– Winbound\n– Nick Palkowski\n– Minuteman Press of Waunakee\n– Talent Insurance & Financial Solutions\, LLC\n– Metcalfe’s Market\n– True Coffee Roasters \nNONPROFIT SPOTLIGHT: Badger Prairie Needs Network \nThe Badger Prairie Needs Network (BPNN) is an all-volunteer 501(c)(3) nonprofit organization dedicated to fighting poverty and ending hunger locally. In our 34th year of continuous operation\, BPNN operates a food pantry that serves: 1) households in the 53593 zip code\, 2) Fitchburg and Madison households in the Verona Area School District; and 3) households in the attendance area of the MMSD’s Cesar Chavez Elementary School. We offer a free community meal on 1st and 3rd Saturdays each month\, nutrition education & culinary arts classes in our commercial-grade kitchen\, a community garden\, and free legal advocacy focused on ending homelessness and leveling the playing field for people with limited financial means. Learn more at bpnn.org. \nLOCATION:\nVirtual – Nick Palkowski from Live Action Production will be LIVE STREAMING this event on our Social Media Breakfast Madison Facebook page.
URL:https://smbmad.org/event/keeping-it-real-leveraging-the-power-of-social-to-build-business-and-local-community/
LOCATION:Virtual
CATEGORIES:Content Creation,digital marketing,Influencer Marketing,Lead Generation,local social media
ATTACH;FMTTYPE=image/jpeg:https://smbmad.org/wp-content/uploads/2020/06/Othelia.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20200520T080000
DTEND;TZID=America/Chicago:20200520T093000
DTSTAMP:20200501T152207Z
CREATED:20200428T152321Z
LAST-MODIFIED:20200501T152207Z
UID:10000287-1589961600-1589967000@smbmad.org
SUMMARY:Sharing Engaging Stories Through Social Media: A Case Study
DESCRIPTION:Tune in at 8 a.m. on Social Media Breakfast’s Facebook page for this live virtual event! \nLove Wisconsin tells the stories of Wisconsinites through social media\, website and emails. In 2016\, they were in the top 5% of Facebook accounts by engagement. Find out more about their storytelling format and how to create target audiences and a content model. Take notes on finding storytellers\, the interview process\, crafting stories and visuals and ethics — then apply them to your own storytelling journey. \nKey Takeaways: \n\nBefore you begin creating stories for social media\, think about whose stories you want to tell\, why you want to tell them\, how you’ll tell them\, and how you’ll share them…\n…but don’t be afraid to experiment and make changes along the way based on audience reception & data.\nUse data to guide your experimentation with content types and format\, help you determine your optimal content model\, and target audiences.\nAn editor is essential to producing a well-crafted\, engaging story.\nOn social media\, compelling visuals attract attention\, set a tone\, and help you tell the story.\nWhen you tell stories about real people\, you have ethical obligations to represent them fairly and honestly.\n\n\nPresenter Bios:\n\nMegan Monday \nIn 2014\, Megan co-founded Love Wisconsin\, a digital storytelling project that celebrates our state\, our lives\, and our shared future. The project grew to be in the top 5% of Facebook pages worldwide for engagement in 2016. Megan planned content strategy and produced stories for the first five years of the project. She is now Executive Producer at PBS Wisconsin Education.  \n\nTom Kuplic  \nTom Kuplic began working with Love Wisconsin shortly after it was founded by Megan Monday and Jet Waller. He helped define the brand strategy and built audience groups based on qualitative data before helping use data to determine the optimal content model and approach to tell Love Wisconsin’s unique stories. Tom continues to serve on the Love Wisconsin board and also works as a Digital Transformation Consultant at American Family Insurance. \n  \nMaria Parrott-Ryan   \nMaria is the Executive Producer of Love Wisconsin. She began in the summer of 2019\, when Love Wisconsin officially partnered with the Wisconsin Humanities Council to continue telling engaging\, uplifting stories about people from all over Wisconsin. Maria produces stories and manages content across the project’s digital platforms. \nNonprofit Spotlight:  \n\nGatherX is an inclusive\, dynamic community for young adults in the Madison area. A place of connection\, intersection\, and ignition\, we share a core set of values – establishing inclusive community\, affecting positive change\, and sharing our gifts with the world – but we’re more different than we are alike. Learn more at Gatherx.org. \n\nSponsors:\n\nDreamBank\nPowderkeg\nMetcalfe’s Market\nTrue Coffee\nA&J Photography\nSuttle-Straus\nMelissa Carlson Creative\nWinbound\nLive Action Production\nMinuteman Press\nTalent CPA
URL:https://smbmad.org/event/sharing-engaging-stories-through-social-media-a-case-study/
LOCATION:Virtual
CATEGORIES:Content Creation,digital marketing,inclusivity,local social media,Social Media,social media strategy
ATTACH;FMTTYPE=image/jpeg:https://smbmad.org/wp-content/uploads/2020/04/May-Event-Graphic.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20200318T073000
DTEND;TZID=America/Chicago:20200318T093000
DTSTAMP:20200312T154421Z
CREATED:20200224T151719Z
LAST-MODIFIED:20200312T154421Z
UID:10000213-1584516600-1584523800@smbmad.org
SUMMARY:EVENT POSTPONED: Building A Brand From Scratch - A Case Study
DESCRIPTION:EVENT POSTPONED *as of March 12\, 2020 \nIn May of 2018 Forward Madison FC\, Madison’s first professional soccer team\, was launched. By the end of the 2019 season\, the club led their league in every business metrics. From attracting an average of 4\,300 Madisonians to each home game at Breese Stevens Field to selling merchandise to all 50 states and 9 countries\, Forward Madison became a frenzy in a short time. \nJoin members of the Forward Madison FC digital team\, Kuba and Jason\, as they share their real story of how they built a brand from scratch. They’ll share the techniques used to generate fan interests and engagement to create one of the most engaged social media audiences in the Madison area. \nKEY TAKEAWAYS \n\nStrategies that you can implement for building a brand\nHow to learn from and use your customers input to help lead decision making\nTactics to develop a digital strategy that will make sure you stand out from the rest.\n\nABOUT OUR PANELISTS: \n\nKuba Krzyzostaniak – Director of Fan Engagement & Digital Media \nKuba Krzyzostaniak is responsible for maintaining positive community relations and working directly with supporters to integrate Forward Madison FC with the community. He is also in charge of the club’s digital media presence. Kuba had six years of working in the soccer world before joining Forward Madison FC. First\, in Major League Soccer’s digital office with KICKTV/COPA90\, before moving to Germany and working for the German Bundesliga for two years. \nJason Klein – Digital Content Manager \nJason Klein manages Forward Madison’s online presence\, which includes running the day-to-day activities on Flamingo social media\, writing news releases\, managing the press box on gamedays\, and selectively implementing Oxford commas. Jason graduated from UW-Madison in 2019\, majoring in history\, French\, and journalism\, which sure has a lot to do with planting flamingos in the snow and researching memes. \nTIME: \n7:30 a.m. registration\, networking and caffeine\n8:00 – 9:00 a.m. Presentation\, followed by Q&A \nSPONSORS: \n\nDreamBank\nPowderkeg\nMadison College\nNonprofit Learning Lab\nStartup Weekend – Madison\nSuttle-Straus\nMelissa Carlson Creative\nA&J Photography\nWinbound\nLive Action Production\nMinuteman Press\nTalent CPA\nMetcalfe’s Market\nTrue Coffee\n\nNONPROFIT SPOTLIGHT: \nBadgerBOTS is a 501c3 non-profit whose mission is to promote STEAM(Science\, Technology\, Engineering\, Art and Math) programs for all ages.  It provides summer camps\, after school programs\, workshops\, and spring break camps.  In addition\, the organization supports several robotics teams for ages 7-18.  It is also the Wisconsin coordinator for FIRST LEGO League and FIRST LEGO League\, Jr. programs.  These programs support 550 teams in Wisconsin and 23 events during the year.  The organization has thousands of volunteers each year and reach approximately 800 under-served youth. Learn more at badgerbots.org. \n\nNonprofit Learning Lab is Coming to Madison this April: \n \nLOCATION: \nMadison College\, 1701 Wright Street\, Madison\, WI 53704 – Room D1630 \nTICKETS: \nIf you aren’t able to join us in person\, Nick Palkowski from Live Action Production\, will be LIVE STREAMING this event on our Social Media Breakfast Madison Facebook page. \nPlease note tickets are in high demand. To decrease waste and increase accessibility to all\, if you claim a ticket and cannot attend\, please take a minute to log in https://www.eventbrite.com/gettickets and cancel your reservation at least three days prior to the event.
URL:https://smbmad.org/event/building-a-brand-from-scratch-a-case-study/
LOCATION:Madison College\, 1701 Wright Street\, Madison\, WI\, 53704\, United States
CATEGORIES:Content Creation,digital marketing,Facebook,inclusivity,Networking,smbmad,Social Media
GEO:43.1217155;-89.3285843
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=DESCRIPTION:EVENT POSTPONED *as of March 12 2020 \nIn May of 2018 Forward Madison FC Madison’s first professional soccer team was launched. By the end of the 2019 season the club led their league in every business metrics. From attracting an average of 4300 Madisonians to each home game at Breese Stevens Field to selling merchandise to all 50 states and 9 countries Forward Madison became a frenzy in a short time. \nJoin members of the Forward Madison FC digital team Kuba and Jason as they share their real story of how they built a brand from scratch. They’ll share the techniques used to generate fan interests and engagement to create one of the most engaged social media audiences in the Madison area. \nKEY TAKEAWAYS \n\nStrategies that you can implement for building a brand\nHow to learn from and use your customers input to help lead decision making\nTactics to develop a digital strategy that will make sure you stand out from the rest.\n\nABOUT OUR PANELISTS: \n\nKuba Krzyzostaniak – Director of Fan Engagement & Digital Media \nKuba Krzyzostaniak is responsible for maintaining positive community relations and working directly with supporters to integrate Forward Madison FC with the community. He is also in charge of the club’s digital media presence. Kuba had six years of working in the soccer world before joining Forward Madison FC. First in Major League Soccer’s digital office with KICKTV/COPA90 before moving to Germany and working for the German Bundesliga for two years. \nJason Klein – Digital Content Manager \nJason Klein manages Forward Madison’s online presence which includes running the day-to-day activities on Flamingo social media writing news releases managing the press box on gamedays and selectively implementing Oxford commas. Jason graduated from UW-Madison in 2019 majoring in history French and journalism which sure has a lot to do with planting flamingos in the snow and researching memes. \nTIME: \n7:30 a.m. registration networking and caffeine\n8:00 – 9:00 a.m. Presentation followed by Q&A \nSPONSORS: \n\nDreamBank\nPowderkeg\nMadison College\nNonprofit Learning Lab\nStartup Weekend – Madison\nSuttle-Straus\nMelissa Carlson Creative\nA&J Photography\nWinbound\nLive Action Production\nMinuteman Press\nTalent CPA\nMetcalfe’s Market\nTrue Coffee\n\nNONPROFIT SPOTLIGHT: \nBadgerBOTS is a 501c3 non-profit whose mission is to promote STEAM(Science Technology Engineering Art and Math) programs for all ages.  It provides summer camps after school programs workshops and spring break camps.  In addition the organization supports several robotics teams for ages 7-18.  It is also the Wisconsin coordinator for FIRST LEGO League and FIRST LEGO League Jr. programs.  These programs support 550 teams in Wisconsin and 23 events during the year.  The organization has thousands of volunteers each year and reach approximately 800 under-served youth. Learn more at badgerbots.org. \n\nNonprofit Learning Lab is Coming to Madison this April: \n \n \nMadison College 1701 Wright Street Madison WI 53704 – Room D1630 \nTICKETS: \nIf you aren’t able to join us in person Nick Palkowski from Live Action Production will be LIVE STREAMING this event on our Social Media Breakfast Madison Facebook page. \nPlease note tickets are in high demand. To decrease waste and increase accessibility to all if you claim a ticket and cannot attend please take a minute to log in https://www.eventbrite.com/gettickets and cancel your reservation at least three days prior to the event.;X-APPLE-RADIUS=500;X-TITLE=1701 Wright Street:geo:-89.3285843,43.1217155
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20200219T073000
DTEND;TZID=America/Chicago:20200219T093000
DTSTAMP:20200123T172448Z
CREATED:20200115T184956Z
LAST-MODIFIED:20200123T172448Z
UID:10000211-1582097400-1582104600@smbmad.org
SUMMARY:Navigating The Intersection Of Digital Marketing and Social Justice - A Panel Discussion
DESCRIPTION:EVENT SUMMARY\nYour organization wants to help a local social justice movement\, but they don’t know where to start. How do you speak to diverse communities online? Join us and learn how to make your support inclusive\, representative\, and authentic. We will have three major agencies that provide services to underrepresented communities to discuss the cheers and areas to grow. \nTakeaways: \n\nCultural competency dos and don’ts when it comes to helping communities of color and marginalized communities in a social media setting\nUnderstand specific challenges these movements are facing with respects to outreach\nIdeas for engaging your employees in social justice by making it fun\nHow to engage with social justice agencies in a way that is beneficial to them\nBest practices for having authentic representation in social media\nReal-life examples of when the media gets it wrong when addressing or highlighting an agency that focuses on communities of color.\n\n \n  \nABOUT OUR PANELISTS: \nZon Moua | Youth Organizing at Freedom: Zon Moua is a Queer\, Femme\, Hmoob women born and raised in Wisconsin. She is currently the Director of Youth Organizing at Freedom\, Inc. Zon introduces Black and Southeast Asian youth to social justice movements through direct services\, leadership development\, and community organizing with innovative art\, music and dance programming. Her passion for youth justice has led her to organize on the issue of policing in schools and the criminalization of young people of color. Through her work\, she hopes to not only transform herself\, but her community in raising the visibility of Queer\, Trans\, Black\, and Southeast Asian leadership and liberation. \nBaltazar De Anda-Santana | Orgullo Latinx LGBT+: Baltazar is an immigrant who grew up in Mexico and came to the United States when he was 23 years old. Baltazar is the co- founder and director of Orgullo Latinx LGBT+ of Dane County. Orgullo Latinx thrives to support and enhance the lives of the Latinx LGBT+ community in Dane County. Orgullo Latinx LGBT+’s mission is to build a safe\, ethnically\, equitable and racial social just place for the Latinx LGBT+ community in Dane County where the LGBT+ community can thrive. Baltazar is also the co-founder and executive director of the Latino Academy of Workforce Development. The Latino Academy strengthens our community through bilingual adult education\, job training\, and employment programs. Baltazar has been working in the nonprofit arena in Dane County since 2007. \nBrian Juchems | GSAFE Wisconsin: \nBrian has been at the forefront of fostering inclusive schools in Wisconsin for lesbian\, gay\, bisexual\, transgender\, queer\, and questioning (LGBTQ+) youth since 1998 when he migrated to Madison from rural Iowa where he had previously worked as a residence hall director for Luther College. Brian J. co-founded and grew GSAFE’s annual Leadership Training Institute into a 4-day summer camp for high school students across Wisconsin to develop their skills as activists\, allies\, and agents of change. In 2002 Brian J formally joined GSAFE’s staff and has served as lead trainer\, where he has regularly provided engaging professional development for tens of thousands of K-12 educators with an approachable and playful Midwest sensibility. In 2005 Brian J. partnered with Madison students to successfully pass the state’s first district-level transgender-inclusive nondiscrimination policy and has since worked with dozens of districts to take similar steps. Throughout 2016-2017\, with the support of the Wisconsin Partnership Program and Gender Spectrum\, Brian J. developed and piloted GSAFE’s Gender Inclusive Schools Project\, a multi-level approach that helps school districts create systemic change towards the health and well-being of transgender and non-binary students. A frequent collaborator with Wisconsin’s Department of Public Instruction\, Brian J remains a sought-after trainer and consultant for Wisconsin’s K-12 school. \nTIME: \n\n7:30 a.m. registration\, networking and caffeine\n8:00-9:30 a.m. Panel discussion \nSPONSORS: \n\nDreamBank\nPowderkeg\nMetcalfe’s Market\nSuttle-Straus\nMelissa Carlson Creative\nA&J Photography\nWinbound\nLive Action Production\nMinuteman Press\nTalent CPA\n\nNONPROFIT SPOTLIGHT GUEST: \n \nMadison Originals \n\n\nBorn to show how awesome it is to eat local and independent\, Madison Originals has grown to define Madison’s food scene for natives\, newcomers\, and travelers alike. We are here to lead our culinary community of amazing\, eclectic\, Madison-grown restaurants with engaging events and a shared know-how so all our members have what it takes to be one of the quintessential tastes of Madison. 40 independently-owned\, Madison-grown restaurants: #eatlikeamocal Learn more at madisonoriginals.com or on Facebook at @MadisonOriginals. \n\n\n  \nLOCATION: \nDreamBank\, 821 E. Washington Ave.\, Madison WI 53703 \nIf you aren’t able to join us in person\, Nick Palkowski from Live Action Production\, will be LIVE STREAMING this event on our Social Media Breakfast Madison Facebook page
URL:https://smbmad.org/event/navigating-the-intersection-of-digital-marketing-and-social-justice-a-panel-discussion/
LOCATION:Dreambank\, 821 East Washington Avenue\, Madison\, Wisconsin\, 53703
CATEGORIES:Content Creation,digital marketing,Facebook,inclusivity,Networking,smbmad,Social Media
ATTACH;FMTTYPE=image/jpeg:https://smbmad.org/wp-content/uploads/2020/01/83374060_491490444842310_3958362505624944640_o.jpg
GEO:43.0812442;-89.3742167
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=DESCRIPTION:EVENT SUMMARY\nYour organization wants to help a local social justice movement but they don’t know where to start. How do you speak to diverse communities online? Join us and learn how to make your support inclusive representative and authentic. We will have three major agencies that provide services to underrepresented communities to discuss the cheers and areas to grow. \nTakeaways: \n\nCultural competency dos and don’ts when it comes to helping communities of color and marginalized communities in a social media setting\nUnderstand specific challenges these movements are facing with respects to outreach\nIdeas for engaging your employees in social justice by making it fun\nHow to engage with social justice agencies in a way that is beneficial to them\nBest practices for having authentic representation in social media\nReal-life examples of when the media gets it wrong when addressing or highlighting an agency that focuses on communities of color.\n\n \n  \nABOUT OUR PANELISTS: \nZon Moua | Youth Organizing at Freedom: Zon Moua is a Queer Femme Hmoob women born and raised in Wisconsin. She is currently the Director of Youth Organizing at Freedom Inc. Zon introduces Black and Southeast Asian youth to social justice movements through direct services leadership development and community organizing with innovative art music and dance programming. Her passion for youth justice has led her to organize on the issue of policing in schools and the criminalization of young people of color. Through her work she hopes to not only transform herself but her community in raising the visibility of Queer Trans Black and Southeast Asian leadership and liberation. \nBaltazar De Anda-Santana | Orgullo Latinx LGBT+: Baltazar is an immigrant who grew up in Mexico and came to the United States when he was 23 years old. Baltazar is the co- founder and director of Orgullo Latinx LGBT+ of Dane County. Orgullo Latinx thrives to support and enhance the lives of the Latinx LGBT+ community in Dane County. Orgullo Latinx LGBT+’s mission is to build a safe ethnically equitable and racial social just place for the Latinx LGBT+ community in Dane County where the LGBT+ community can thrive. Baltazar is also the co-founder and executive director of the Latino Academy of Workforce Development. The Latino Academy strengthens our community through bilingual adult education job training and employment programs. Baltazar has been working in the nonprofit arena in Dane County since 2007. \nBrian Juchems | GSAFE Wisconsin: \nBrian has been at the forefront of fostering inclusive schools in Wisconsin for lesbian gay bisexual transgender queer and questioning (LGBTQ+) youth since 1998 when he migrated to Madison from rural Iowa where he had previously worked as a residence hall director for Luther College. Brian J. co-founded and grew GSAFE’s annual Leadership Training Institute into a 4-day summer camp for high school students across Wisconsin to develop their skills as activists allies and agents of change. In 2002 Brian J formally joined GSAFE’s staff and has served as lead trainer where he has regularly provided engaging professional development for tens of thousands of K-12 educators with an approachable and playful Midwest sensibility. In 2005 Brian J. partnered with Madison students to successfully pass the state’s first district-level transgender-inclusive nondiscrimination policy and has since worked with dozens of districts to take similar steps. Throughout 2016-2017 with the support of the Wisconsin Partnership Program and Gender Spectrum Brian J. developed and piloted GSAFE’s Gender Inclusive Schools Project a multi-level approach that helps school districts create systemic change towards the health and well-being of transgender and non-binary students. A frequent collaborator with Wisconsin’s Department of Public Instruction Brian J remains a sought-after trainer and consultant for Wisconsin’s K-12 school. \nTIME: \n\n7:30 a.m. registration networking and caffeine\n8:00-9:30 a.m. Panel discussion \nSPONSORS: \n\nDreamBank\nPowderkeg\nMetcalfe’s Market\nSuttle-Straus\nMelissa Carlson Creative\nA&J Photography\nWinbound\nLive Action Production\nMinuteman Press\nTalent CPA\n\nNONPROFIT SPOTLIGHT GUEST: \n \nMadison Originals \n\n\nBorn to show how awesome it is to eat local and independent Madison Originals has grown to define Madison’s food scene for natives newcomers and travelers alike. We are here to lead our culinary community of amazing eclectic Madison-grown restaurants with engaging events and a shared know-how so all our members have what it takes to be one of the quintessential tastes of Madison. 40 independently-owned Madison-grown restaurants: #eatlikeamocal Learn more at madisonoriginals.com or on Facebook at @MadisonOriginals. \n\n\n  \n \nDreamBank 821 E. Washington Ave. Madison WI 53703 \nIf you aren’t able to join us in person Nick Palkowski from Live Action Production will be LIVE STREAMING this event on our Social Media Breakfast Madison Facebook page;X-APPLE-RADIUS=500;X-TITLE=821 East Washington Avenue:geo:-89.3742167,43.0812442
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DTSTART;TZID=America/Chicago:20190828T073000
DTEND;TZID=America/Chicago:20190828T093000
DTSTAMP:20190724T140235Z
CREATED:20190716T175818Z
LAST-MODIFIED:20190724T140235Z
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SUMMARY:Podcasting: Reach Your Audience And Build Community Worldwide
DESCRIPTION:You’ve thought of starting a podcast to reach your audience\, but you have no idea where to begin. Or you have a podcast but can’t figure out how to grow your reach. Join Neil Mathweg as he presents on how to reach your audience and build a community worldwide through a podcast. \nNeil has built his real estate agent coaching business via podcasting. His nationally ranked podcast\, Agent Rise\, has reached 200k downloads and has built a community of real estate agents looking to grow their business\, make a bigger impact and eliminate the stress of it all. \nDuring the session\, Neil will discuss podcasting 101\, talk about how to get found using SEO best practices and social media strategies and take a deep dive into how to build your community\, and ultimately your business\, through podcasting. \nABOUT OUR SPEAKER \n \n\n\nNeil Mathweg is a husband and father first. Neil’s constantly challenging the status quo and redefining what it means to be a REALTOR®️. He’s known for building his client base by empowering his audience on a more personal level. He created the I Love Madison Show and I Love Madison Home Team to help people live their best lives in Madison. \nBeyond his role as a team leader of the I Love Madison Home Team\, Neil is the host of the nationally-ranked podcast\, Agent Rise\, and the founder of the coaching company\, Neil Mathweg Coaching. Neil coaches real estate agents amongst other business owners on how to build a business they love and make a bigger impact while eliminating the stress of it all. \nTIME: \n7:30 a.m. registration\, networking and caffeine\n8:00-9:30 a.m. presentation and questions \nIf you aren’t able to join us in person\, Nick Palkowski from Live Action Production\, will be LIVE STREAMING this event on our Social Media Breakfast Madison Facebook page. \nSPONSORS: \n\nDreamBank\n\n\nPowderkeg\n\n\nGoodman Community Center – BRASSWORKS\n\n\nForward Fest\n\n\nKinKin Coffee Roasters\n\n\nSuttle-Straus\n\n\nMelissa Carlson Creative\n\n\nA & J Photography\n\n\nWinbound\n\n\nLive Action Production\n\n\n608 Sound & Light – Thank you\, Steve!\n\n\nMinuteman Press\n\n\nTalent CPA\n\nLOCATION \nGoodman Community Center – BRASSWORKS\, 214 Waubesa Street\, Madison WI \nThank you to Goodman Center for your generous donation of the use of your beautiful space.
URL:https://smbmad.org/event/podcasting-reach-your-audience-and-build-community-worldwide/
LOCATION:Goodman Community Center: Brassworks\, 214 Waubesa Street\, Madison\, WI\, 53704\, United States
CATEGORIES:Content Creation,podcast,podcasts
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DTSTART;TZID=America/Chicago:20180718T073000
DTEND;TZID=America/Chicago:20180718T090000
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SUMMARY:Too Many Messages? How to Spread the Correct Content Across Social Media Channels
DESCRIPTION:Too Many Messages: A 5-Step Strategy For Focusing Your Social Media Messages\nThe video that Addie Peck and Lori Wirth showed to kick-off their July 2018 Social Media Breakfast presentation said it all.  \nThe video was a Subway TV commercial\, jam-packed with a ton of messages\, visuals\, messages\, sandwich meat and more messages.  The spot was a perfect metaphor for the universal affliction of social media marketers: We have too many messages.  \nAnd not only do we have too many messages\, they’re often being presented on the wrong social media challenges. So how to solve the problem? Addie and Lori\, the Marketing and PR leads\, respectively\, for Goodwill of South Central Wisconsin\, shared their 5-step strategy. \n \nGoodwill’s Dilemma: Delivering Multiple Messages\nThe Goodwill team told us that Goodwill is more than just a second-hand store and donation drop-off. This was news to assembled SMB crowd\, as a live Instagram poll\, conducted mid-presentation (very cool)\, revealed. \nThe Goodwill team showed that the majority of the people in attendance didn’t realize that there many facets to the organization.  The graphic below shows all their various services. \n \nEach facet of the organization has a different story\, and it’s up to the Goodwill team to see to it that these stories are told.  Having multiple stories to tell is a “universal problem” that organizations face.  \nThe Goodwill team has created a 5-step solution to help them channel and focus the messages in a highly effective manner.  Here’s how it works: \nStep 1: Analyze \nThe team started by analyzing all the messages it needed to convey by going old-school. They affixed sticky notes to a wall with all the messages they wanted to deliver\, then analyzed what was important.   \nThey decided that people needed to understand how Goodwill works — that the profit from the stores funded the organization’s altruistic endeavors.  They wanted people to understand everything else they do. \n \nStep 2: Categorize \nNext\, they looked to categorize their messaging into the three buckets of paid\, earned and owned media (advertising\, public relations\, and content/social media.)   \nThey look at the various pieces of content they were producing\, and they realized they were doing little in terms of earned media.  Redirecting some of their efforts into PR seemed like a natural step. \n“A dedicated PR awareness lets the story get told\, and then we move if through the social world\,” said team Goodwill.  “It’s good to have that collaboration.” \n \nStep 3: Prioritize \nThe next step was to put everything in the right place at the right time\, and direct it to the right audience.   \nBy analyzing their analytics\, the team was able to determine which audiences were viewing them on social media\, and what they wanted to see.  For example\, Instagram viewers were there to shop\, and Goodwill was careful to tailor their messages to specifically to meet those desires. \n“You’re often urged to tell every store every time\, but it’s important to protect the space\,” said team Goodwill.  “Certain stories don’t fit on certain media.” \n \nStep 4: Maintain course \nOnce you’ve accomplished steps 1-3\, it’s important to stay the course.  That means maintaining an authentic voice\, and ensuring your own organization understands what you’re doing. \nFor example\, a request from the Human Resources to post on Snapchat might not necessarily align with your strategy. Those types of requests become more commonplace when the company sees you posting on social media.  \n“It’s a symptom of your success\,” said team Goodwill. \nStep 5: Capitalize on success \nAs you build engagement among your followers\, you get an understanding of how much information they can absorb.  Now you can turn up the dial\, and begin to pepper in other messages.  \nFor example\, besides the “shopping” messages\, Goodwill was also able to deliver messaging related to sustainability.  That’s when the full picture of Goodwill began to sink in\, as followers began to develop a more complete understanding of the organization’s mission. \n \nThe success of this overall approach is most easily demonstrated in financials.  The Goodwill store shopping traffic is up\, due in part to this strategic approach. And as team Goodwill informed us\, they’re expanding in Middleton.”   \nIt’s a disciplined approach that’s working wonders for a collaborative\, 3-person team. And there’s no reason it can’t work for you. \nSee you next month when Liz Gross presents 10 Ways Social Listening Supports Strategic Business Decisions Across the Organization. \nThis post was written by Greg Mischio\, the Owner and Strategic Director of Winbound\, a content marketing firm. Winbound provides an all-in-one content marketing and conversion optimization package specifically designed for small marketing departments. Twitter: @gregmischio
URL:https://smbmad.org/event/too-many-messages-how-to-spread-the-correct-content-across-social-media-channels/
LOCATION:Madison College\, 1701 Wright Street\, Madison\, WI\, 53704\, United States
CATEGORIES:Content Creation,Social Media
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