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DTSTART;TZID=America/Chicago:20210519T080000
DTEND;TZID=America/Chicago:20210519T091500
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SUMMARY:How to Harness the Power of LinkedIn
DESCRIPTION:LinkedIn is a powerful platform for both individuals and businesses. The opportunities are out there\, let’s talk about what they are and how can you benefit. \nIs there anything in life you have truly ever done alone? If you look close enough\, it likely took the help of someone else to teach\, inspire\, or guide you. We live in a world of interdependence\, which makes the people you know one of your most valuable resources. \nLinkedIn is known for online networking. However\, you can only get the most out of a tool if you understand its full capabilities. Join us for our May event to learn: \n\nWhat makes LinkedIn so great for everyone (individuals and businesses)\nActionable tips on how you can optimize your profile\nHow to actively engage and grow your network\n\nSPEAKER BIO: \nElise Chan (she/her) is the Account Manager at Powderkeg Web Design. She actively leverages LinkedIn as a tool to grow her personal brand\, educate digital marketers\, find new customers\, and support causes she is passionate about (like mental health and DEI). \nYou may recognize her from the educational video series\, Tidbit Tuesday\, where she shares quick digital marketing tips! Helping people become aware of and leverage new opportunities is one of the most rewarding aspects of Elise’s job. Meeting new people is a close second\, as many of her most meaningful relationships started on LinkedIn (a fact that she is truly amazed by). \nTIME: 8:00 AM – 9:15AM \nLOCATION: Virtual – LIVE on the Social Media Breakfast Facebook Page \nSPONSORS: \n\nDreamBank \nPowderkeg\nSuttle-Straus\nMelissa Carlson Creative\nA&J Photography\nNick Palkowski\nMinuteman Press\nTalent CPA\n\nNONPROFIT SPOTLIGHT: Arts & Literature Laboratory \nArts + Literature Laboratory (ALL) creates a welcoming community that nurtures innovation and the artistic growth of contemporary visual\, literary\, and performing artists; connects artists\, resources and community; and fuels a passion for arts and literature. In four years\, ALL has grown from an all-volunteer\, neighborhood arts organization into a regional arts center that supports Midwestern artists and promotes artistic literacy throughout South Central Wisconsin. \nWe create space for creative risk-taking and collaboration\, with inclusive programming that intentionally crosses and breaks down socio-economic and cultural barriers. ALL supports over 200 cultural events per year featuring hundreds of artists\, writers and performers: exhibitions\, readings\, concerts\, theater\, film/video screenings\, panel discussions\, and more. ALL cultivates life-long participation in the arts through a year-round arts education program for youth from pre-K through grade 12 and adult learners\, free youth arts outreach programs with partners across the city\, and artist professional development programs.
URL:https://smbmad.org/event/how-to-harness-the-power-of-linkedin/
LOCATION:Virtual
CATEGORIES:Content Creation,digital marketing,Lead Generation,LinkedIn,Networking,personal branding,Social Media,social media strategy
ATTACH;FMTTYPE=image/jpeg:https://smbmad.org/wp-content/uploads/2021/04/Linkedin.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20210421T080000
DTEND;TZID=America/Chicago:20210421T093000
DTSTAMP:20210413T140457Z
CREATED:20210317T045450Z
LAST-MODIFIED:20210413T140457Z
UID:10000298-1618992000-1618997400@smbmad.org
SUMMARY:Documenting the Presidency for History - a presentation by Pete Souza
DESCRIPTION:Social Media Breakfast – Madison is thrilled to feature Pete Souza as our April speaker. \nPete Souza is a best-selling author\, speaker and freelance photographer based in Madison\, Wisconsin. He is also Professor Emeritus of Visual Communication at Ohio University. For all eight years of the Obama administration\, Souza was the Chief Official White House Photographer and the Director of the White House photo office. \nPete will take us behind the camera to learn about his work\, his subjects and his story\, as well as the role social media played as he helped write the first draft of history. Pete has lectured many times on his photography including at the Smithsonian Museum of American History\, Harvard University\, Boston University\, and has appeared on ABC’s 20-20. Dateline NBC\, CBS Sunday Morning\, NBC Nightly News\, Fox News Sunday\, and Fox Friends and Family. \nHis book\, Obama: An Intimate Portrait\, was published by Little\, Brown & Company in 2017\, and debuted at #1 on the New York Times bestseller list. It is one of the best-selling photography books of all time. \nHis more recent book\, Shade: A Tale of Two Presidents\, also debuted at #1 on the New York Times bestseller list in October 2018. Shade is a portrait in Presidential contrasts\, telling the tale of the Obama and Trump administrations through a series of visual juxtapositions. Here\, more than one hundred of Souza’s unforgettable images of President Obama deliver new power and meaning when framed by the tweets\, news headlines\, and quotes that defined the first 500 days of the Trump White House. \nBased on his New York Times #1 bestsellers\, the documentary\, The Way I See It\, is an unprecedented look behind the scenes of two of the most iconic Presidents in American History\, Barack Obama and Ronald Reagan\, as seen through the eyes of renowned photographer Pete Souza\, from the White House and beyond. \nThis event will NOT be livestreamed on our Facebook page\, or rebroadcast after the fact. If you would like to join us\, you must RSVP and tune in live via a Zoom link at 8am on April 21st. You will receive the Zoom link to the event via e-mail* on Tuesday\, April 20th. \n*This is a private event for those who are registered. Our speaker kindly asks that you do not share the link with others \nTIME: 8:00 AM – 9:15AM \nLOCATION: Virtual\, private event- Zoom link available to those who register for the event. A replay of this event will not be available. \nSPONSORS: \n\nDreamBank \nPowderkeg\nSuttle-Straus\nMelissa Carlson Creative\nA&J Photography\nNick Palkowski\nMinuteman Press\nTalent CPA\n\nNONPROFIT SPOTLIGHT: Maydm \nMaydm provides girls and youth of color in grades 6-12 with skill-based training for the technology sector. Maydm’s holistic approach prepares students from traditionally underrepresented populations to engage in and revolutionize the tech industries. They envision a world where all students know that a career in STEM is possible for them; a world where all students are equipped with the skills to elevate their quality of life; a world where all students can pursue their dreams as entrepreneurs\, developers\, engineers\, or professors. They are currently recruiting professionals who are interested in serving as mentors for our students. Our mentors start during our summer program and then meet with their students throughout the school year. Learn more on their website. \n 
URL:https://smbmad.org/event/documenting-the-presidency-for-history-a-presentation-by-pete-souza/
LOCATION:Virtual
CATEGORIES:Content Creation,digital marketing,Influencer Marketing,photography,social media strategy
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20210317T080000
DTEND;TZID=America/Chicago:20210317T093000
DTSTAMP:20210312T180811Z
CREATED:20210212T162213Z
LAST-MODIFIED:20210312T180811Z
UID:10000297-1615968000-1615973400@smbmad.org
SUMMARY:TikTok (Ya Don’t Stop): Building Relationships With A New Audience
DESCRIPTION:With all the dance trends and shenanigans\, is it a platform brands should explore?\n\n\n\n\n\n\n\nIt’s not just for the kids – more and more “millennial boomers” are spending time on TikTok. In fact\, TikTok has over 800 million active users worldwide. But with all the dance trends and shenanigans\, is it a platform brands should explore? \nThe Wisconsin Department of Natural Resources has spent much of the last year testing ways to make the platform work to engage with a younger audience. Learn how they have built a following of 60k\, gone viral\, and learned a lot of what works (and doesn’t) along the way. \nKEY TAKEAWAYS \n\nWhy TikTok makes sense for brands (even “boring” ones like government!)\nThe difference between TikTok and Instagram Reels\nWhat is the TikTok audience?\nTop tips for creating engaging videos for TikTok\n\nSPEAKER BIO: \nKatie Grant is the Digital Communications Section Chief for the Wisconsin Department of Natural Resources. As a leader of the department’s Office of Communications\, Katie oversees strategy and content creation for all of the department’s social media along with managing the video and web teams. She is also the host and executive producer of the department’s Wild Wisconsin – Off The Record Podcast. Katie has worked in social media in various industries and is fascinated by how digital storytelling is always evolving and making the world a smaller place. \nTIME: 8:00 AM – 9:15AM \nLOCATION: Virtual – Facebook Live \nSPONSORS: \n\nDreamBank\nPowderkeg\nSuttle-Straus\nMelissa Carlson Creative\nA&J Photography\nNick Palkowski\nMinuteman Press\nTalent CPA\n\nNONPROFIT SPOTLIGHT: Habitat For Humanity \nHabitat for Humanity of Dane County creates long-lasting solutions to combat the affordable housing crisis in Dane County\, and makes it possible for families to realize their dreams of success and stability through homeownership. Together through their volunteer network\, generous donors\, and sales from their Habitat ReStores\, they’re helping families achieve strength\, stability and self-reliance to build a better life through shelter. \nThere are numerous ways to get involved\, including volunteering at a construction site or at Habitat ReStore\, joining a committee\, encouraging your employer to provide a matching gift opportunity or sponsoring a build day! Follow Habitat and Habitat ReStore on social media and help spread the word. \nIf you aren’t able to join us for the live stream\, Nick Palkowski will record this event and publish to our website and Social Media Breakfast Madison Facebook page.
URL:https://smbmad.org/event/tik-tok-ya-dont-stop-building-relationships-with-a-new-audience/
LOCATION:Virtual
CATEGORIES:Content Creation,digital marketing,smbmad,Social Media,social media strategy
ATTACH;FMTTYPE=image/jpeg:https://smbmad.org/wp-content/uploads/2021/02/TikTok-New-Square.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20200715T080000
DTEND;TZID=America/Chicago:20200715T093000
DTSTAMP:20200616T205805Z
CREATED:20200616T204813Z
LAST-MODIFIED:20200616T205805Z
UID:10000289-1594800000-1594805400@smbmad.org
SUMMARY:Keeping it Real - Leveraging The Power of Social To Build Business And Local Community
DESCRIPTION:So many of us are addicted\, or should we say in the habit of\, scrolling through our social media feeds throughout the day. But why? For a lot if us it is a way to connect to other people\, and also to feel inspired. That easy tip for making perfect bacon? Noted! You went to yoga class again?! Okay\, I’m definitely going today. \nBut social media can take us beyond just an armchair connection. In fact\, for Otehlia of Madison Eats it has created real connections and helped her business grow (we’re not talking love connections here\, but anything is possible… 🙂. Through Instagram stories as well as other social media avenues\, Otehlia has forged connections in real life with other businesses\, with potential clients and members of the community in Madison and further afield. These connections have driven business in some very unexpected ways. \nIn this session Otehlia will share with you some of her tips and tricks for building business through social media engagement. Come with your phone charged and clean lens for some hands on learning! How do you leverage the power of Instagram stories for your business or community? \nKEY TAKEAWAYS\n– How social media can be used to make real community connections and drive business\n– Why this is important?\n– Focus on Instagram / IG stories and feed – what to do\, what not to do\n– What works\, what doesn’t\n– Not being perfect is okay! \nSPEAKER BIO\nOtehlia founded Madison Eats Food Tours in 2012\, after spending years trying to create her ideal job combining her passion for local food\, teaching\, dancing\, and sustainable development. \nWhat emerged is a business connecting people with Madison’s rich local food scene through exceptional food tours and events. She also leads culinary vacations to Cuba and Mexico. \nTIME:\n8:00 – 9:00 a.m. Presentation\, followed by Q&A \nSPONSORS:\n– DreamBank – Madison\n– Powderkeg\n– Suttle-Straus\n– Melissa Carlson Creative\n– A&J Photography\n– Winbound\n– Nick Palkowski\n– Minuteman Press of Waunakee\n– Talent Insurance & Financial Solutions\, LLC\n– Metcalfe’s Market\n– True Coffee Roasters \nNONPROFIT SPOTLIGHT: Badger Prairie Needs Network \nThe Badger Prairie Needs Network (BPNN) is an all-volunteer 501(c)(3) nonprofit organization dedicated to fighting poverty and ending hunger locally. In our 34th year of continuous operation\, BPNN operates a food pantry that serves: 1) households in the 53593 zip code\, 2) Fitchburg and Madison households in the Verona Area School District; and 3) households in the attendance area of the MMSD’s Cesar Chavez Elementary School. We offer a free community meal on 1st and 3rd Saturdays each month\, nutrition education & culinary arts classes in our commercial-grade kitchen\, a community garden\, and free legal advocacy focused on ending homelessness and leveling the playing field for people with limited financial means. Learn more at bpnn.org. \nLOCATION:\nVirtual – Nick Palkowski from Live Action Production will be LIVE STREAMING this event on our Social Media Breakfast Madison Facebook page.
URL:https://smbmad.org/event/keeping-it-real-leveraging-the-power-of-social-to-build-business-and-local-community/
LOCATION:Virtual
CATEGORIES:Content Creation,digital marketing,Influencer Marketing,Lead Generation,local social media
ATTACH;FMTTYPE=image/jpeg:https://smbmad.org/wp-content/uploads/2020/06/Othelia.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20200520T080000
DTEND;TZID=America/Chicago:20200520T093000
DTSTAMP:20200501T152207Z
CREATED:20200428T152321Z
LAST-MODIFIED:20200501T152207Z
UID:10000287-1589961600-1589967000@smbmad.org
SUMMARY:Sharing Engaging Stories Through Social Media: A Case Study
DESCRIPTION:Tune in at 8 a.m. on Social Media Breakfast’s Facebook page for this live virtual event! \nLove Wisconsin tells the stories of Wisconsinites through social media\, website and emails. In 2016\, they were in the top 5% of Facebook accounts by engagement. Find out more about their storytelling format and how to create target audiences and a content model. Take notes on finding storytellers\, the interview process\, crafting stories and visuals and ethics — then apply them to your own storytelling journey. \nKey Takeaways: \n\nBefore you begin creating stories for social media\, think about whose stories you want to tell\, why you want to tell them\, how you’ll tell them\, and how you’ll share them…\n…but don’t be afraid to experiment and make changes along the way based on audience reception & data.\nUse data to guide your experimentation with content types and format\, help you determine your optimal content model\, and target audiences.\nAn editor is essential to producing a well-crafted\, engaging story.\nOn social media\, compelling visuals attract attention\, set a tone\, and help you tell the story.\nWhen you tell stories about real people\, you have ethical obligations to represent them fairly and honestly.\n\n\nPresenter Bios:\n\nMegan Monday \nIn 2014\, Megan co-founded Love Wisconsin\, a digital storytelling project that celebrates our state\, our lives\, and our shared future. The project grew to be in the top 5% of Facebook pages worldwide for engagement in 2016. Megan planned content strategy and produced stories for the first five years of the project. She is now Executive Producer at PBS Wisconsin Education.  \n\nTom Kuplic  \nTom Kuplic began working with Love Wisconsin shortly after it was founded by Megan Monday and Jet Waller. He helped define the brand strategy and built audience groups based on qualitative data before helping use data to determine the optimal content model and approach to tell Love Wisconsin’s unique stories. Tom continues to serve on the Love Wisconsin board and also works as a Digital Transformation Consultant at American Family Insurance. \n  \nMaria Parrott-Ryan   \nMaria is the Executive Producer of Love Wisconsin. She began in the summer of 2019\, when Love Wisconsin officially partnered with the Wisconsin Humanities Council to continue telling engaging\, uplifting stories about people from all over Wisconsin. Maria produces stories and manages content across the project’s digital platforms. \nNonprofit Spotlight:  \n\nGatherX is an inclusive\, dynamic community for young adults in the Madison area. A place of connection\, intersection\, and ignition\, we share a core set of values – establishing inclusive community\, affecting positive change\, and sharing our gifts with the world – but we’re more different than we are alike. Learn more at Gatherx.org. \n\nSponsors:\n\nDreamBank\nPowderkeg\nMetcalfe’s Market\nTrue Coffee\nA&J Photography\nSuttle-Straus\nMelissa Carlson Creative\nWinbound\nLive Action Production\nMinuteman Press\nTalent CPA
URL:https://smbmad.org/event/sharing-engaging-stories-through-social-media-a-case-study/
LOCATION:Virtual
CATEGORIES:Content Creation,digital marketing,inclusivity,local social media,Social Media,social media strategy
ATTACH;FMTTYPE=image/jpeg:https://smbmad.org/wp-content/uploads/2020/04/May-Event-Graphic.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20200318T073000
DTEND;TZID=America/Chicago:20200318T093000
DTSTAMP:20200312T154421Z
CREATED:20200224T151719Z
LAST-MODIFIED:20200312T154421Z
UID:10000213-1584516600-1584523800@smbmad.org
SUMMARY:EVENT POSTPONED: Building A Brand From Scratch - A Case Study
DESCRIPTION:EVENT POSTPONED *as of March 12\, 2020 \nIn May of 2018 Forward Madison FC\, Madison’s first professional soccer team\, was launched. By the end of the 2019 season\, the club led their league in every business metrics. From attracting an average of 4\,300 Madisonians to each home game at Breese Stevens Field to selling merchandise to all 50 states and 9 countries\, Forward Madison became a frenzy in a short time. \nJoin members of the Forward Madison FC digital team\, Kuba and Jason\, as they share their real story of how they built a brand from scratch. They’ll share the techniques used to generate fan interests and engagement to create one of the most engaged social media audiences in the Madison area. \nKEY TAKEAWAYS \n\nStrategies that you can implement for building a brand\nHow to learn from and use your customers input to help lead decision making\nTactics to develop a digital strategy that will make sure you stand out from the rest.\n\nABOUT OUR PANELISTS: \n\nKuba Krzyzostaniak – Director of Fan Engagement & Digital Media \nKuba Krzyzostaniak is responsible for maintaining positive community relations and working directly with supporters to integrate Forward Madison FC with the community. He is also in charge of the club’s digital media presence. Kuba had six years of working in the soccer world before joining Forward Madison FC. First\, in Major League Soccer’s digital office with KICKTV/COPA90\, before moving to Germany and working for the German Bundesliga for two years. \nJason Klein – Digital Content Manager \nJason Klein manages Forward Madison’s online presence\, which includes running the day-to-day activities on Flamingo social media\, writing news releases\, managing the press box on gamedays\, and selectively implementing Oxford commas. Jason graduated from UW-Madison in 2019\, majoring in history\, French\, and journalism\, which sure has a lot to do with planting flamingos in the snow and researching memes. \nTIME: \n7:30 a.m. registration\, networking and caffeine\n8:00 – 9:00 a.m. Presentation\, followed by Q&A \nSPONSORS: \n\nDreamBank\nPowderkeg\nMadison College\nNonprofit Learning Lab\nStartup Weekend – Madison\nSuttle-Straus\nMelissa Carlson Creative\nA&J Photography\nWinbound\nLive Action Production\nMinuteman Press\nTalent CPA\nMetcalfe’s Market\nTrue Coffee\n\nNONPROFIT SPOTLIGHT: \nBadgerBOTS is a 501c3 non-profit whose mission is to promote STEAM(Science\, Technology\, Engineering\, Art and Math) programs for all ages.  It provides summer camps\, after school programs\, workshops\, and spring break camps.  In addition\, the organization supports several robotics teams for ages 7-18.  It is also the Wisconsin coordinator for FIRST LEGO League and FIRST LEGO League\, Jr. programs.  These programs support 550 teams in Wisconsin and 23 events during the year.  The organization has thousands of volunteers each year and reach approximately 800 under-served youth. Learn more at badgerbots.org. \n\nNonprofit Learning Lab is Coming to Madison this April: \n \nLOCATION: \nMadison College\, 1701 Wright Street\, Madison\, WI 53704 – Room D1630 \nTICKETS: \nIf you aren’t able to join us in person\, Nick Palkowski from Live Action Production\, will be LIVE STREAMING this event on our Social Media Breakfast Madison Facebook page. \nPlease note tickets are in high demand. To decrease waste and increase accessibility to all\, if you claim a ticket and cannot attend\, please take a minute to log in https://www.eventbrite.com/gettickets and cancel your reservation at least three days prior to the event.
URL:https://smbmad.org/event/building-a-brand-from-scratch-a-case-study/
LOCATION:Madison College\, 1701 Wright Street\, Madison\, WI\, 53704\, United States
CATEGORIES:Content Creation,digital marketing,Facebook,inclusivity,Networking,smbmad,Social Media
GEO:43.1217155;-89.3285843
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=DESCRIPTION:EVENT POSTPONED *as of March 12 2020 \nIn May of 2018 Forward Madison FC Madison’s first professional soccer team was launched. By the end of the 2019 season the club led their league in every business metrics. From attracting an average of 4300 Madisonians to each home game at Breese Stevens Field to selling merchandise to all 50 states and 9 countries Forward Madison became a frenzy in a short time. \nJoin members of the Forward Madison FC digital team Kuba and Jason as they share their real story of how they built a brand from scratch. They’ll share the techniques used to generate fan interests and engagement to create one of the most engaged social media audiences in the Madison area. \nKEY TAKEAWAYS \n\nStrategies that you can implement for building a brand\nHow to learn from and use your customers input to help lead decision making\nTactics to develop a digital strategy that will make sure you stand out from the rest.\n\nABOUT OUR PANELISTS: \n\nKuba Krzyzostaniak – Director of Fan Engagement & Digital Media \nKuba Krzyzostaniak is responsible for maintaining positive community relations and working directly with supporters to integrate Forward Madison FC with the community. He is also in charge of the club’s digital media presence. Kuba had six years of working in the soccer world before joining Forward Madison FC. First in Major League Soccer’s digital office with KICKTV/COPA90 before moving to Germany and working for the German Bundesliga for two years. \nJason Klein – Digital Content Manager \nJason Klein manages Forward Madison’s online presence which includes running the day-to-day activities on Flamingo social media writing news releases managing the press box on gamedays and selectively implementing Oxford commas. Jason graduated from UW-Madison in 2019 majoring in history French and journalism which sure has a lot to do with planting flamingos in the snow and researching memes. \nTIME: \n7:30 a.m. registration networking and caffeine\n8:00 – 9:00 a.m. Presentation followed by Q&A \nSPONSORS: \n\nDreamBank\nPowderkeg\nMadison College\nNonprofit Learning Lab\nStartup Weekend – Madison\nSuttle-Straus\nMelissa Carlson Creative\nA&J Photography\nWinbound\nLive Action Production\nMinuteman Press\nTalent CPA\nMetcalfe’s Market\nTrue Coffee\n\nNONPROFIT SPOTLIGHT: \nBadgerBOTS is a 501c3 non-profit whose mission is to promote STEAM(Science Technology Engineering Art and Math) programs for all ages.  It provides summer camps after school programs workshops and spring break camps.  In addition the organization supports several robotics teams for ages 7-18.  It is also the Wisconsin coordinator for FIRST LEGO League and FIRST LEGO League Jr. programs.  These programs support 550 teams in Wisconsin and 23 events during the year.  The organization has thousands of volunteers each year and reach approximately 800 under-served youth. Learn more at badgerbots.org. \n\nNonprofit Learning Lab is Coming to Madison this April: \n \n \nMadison College 1701 Wright Street Madison WI 53704 – Room D1630 \nTICKETS: \nIf you aren’t able to join us in person Nick Palkowski from Live Action Production will be LIVE STREAMING this event on our Social Media Breakfast Madison Facebook page. \nPlease note tickets are in high demand. To decrease waste and increase accessibility to all if you claim a ticket and cannot attend please take a minute to log in https://www.eventbrite.com/gettickets and cancel your reservation at least three days prior to the event.;X-APPLE-RADIUS=500;X-TITLE=1701 Wright Street:geo:-89.3285843,43.1217155
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20200219T073000
DTEND;TZID=America/Chicago:20200219T093000
DTSTAMP:20200123T172448Z
CREATED:20200115T184956Z
LAST-MODIFIED:20200123T172448Z
UID:10000211-1582097400-1582104600@smbmad.org
SUMMARY:Navigating The Intersection Of Digital Marketing and Social Justice - A Panel Discussion
DESCRIPTION:EVENT SUMMARY\nYour organization wants to help a local social justice movement\, but they don’t know where to start. How do you speak to diverse communities online? Join us and learn how to make your support inclusive\, representative\, and authentic. We will have three major agencies that provide services to underrepresented communities to discuss the cheers and areas to grow. \nTakeaways: \n\nCultural competency dos and don’ts when it comes to helping communities of color and marginalized communities in a social media setting\nUnderstand specific challenges these movements are facing with respects to outreach\nIdeas for engaging your employees in social justice by making it fun\nHow to engage with social justice agencies in a way that is beneficial to them\nBest practices for having authentic representation in social media\nReal-life examples of when the media gets it wrong when addressing or highlighting an agency that focuses on communities of color.\n\n \n  \nABOUT OUR PANELISTS: \nZon Moua | Youth Organizing at Freedom: Zon Moua is a Queer\, Femme\, Hmoob women born and raised in Wisconsin. She is currently the Director of Youth Organizing at Freedom\, Inc. Zon introduces Black and Southeast Asian youth to social justice movements through direct services\, leadership development\, and community organizing with innovative art\, music and dance programming. Her passion for youth justice has led her to organize on the issue of policing in schools and the criminalization of young people of color. Through her work\, she hopes to not only transform herself\, but her community in raising the visibility of Queer\, Trans\, Black\, and Southeast Asian leadership and liberation. \nBaltazar De Anda-Santana | Orgullo Latinx LGBT+: Baltazar is an immigrant who grew up in Mexico and came to the United States when he was 23 years old. Baltazar is the co- founder and director of Orgullo Latinx LGBT+ of Dane County. Orgullo Latinx thrives to support and enhance the lives of the Latinx LGBT+ community in Dane County. Orgullo Latinx LGBT+’s mission is to build a safe\, ethnically\, equitable and racial social just place for the Latinx LGBT+ community in Dane County where the LGBT+ community can thrive. Baltazar is also the co-founder and executive director of the Latino Academy of Workforce Development. The Latino Academy strengthens our community through bilingual adult education\, job training\, and employment programs. Baltazar has been working in the nonprofit arena in Dane County since 2007. \nBrian Juchems | GSAFE Wisconsin: \nBrian has been at the forefront of fostering inclusive schools in Wisconsin for lesbian\, gay\, bisexual\, transgender\, queer\, and questioning (LGBTQ+) youth since 1998 when he migrated to Madison from rural Iowa where he had previously worked as a residence hall director for Luther College. Brian J. co-founded and grew GSAFE’s annual Leadership Training Institute into a 4-day summer camp for high school students across Wisconsin to develop their skills as activists\, allies\, and agents of change. In 2002 Brian J formally joined GSAFE’s staff and has served as lead trainer\, where he has regularly provided engaging professional development for tens of thousands of K-12 educators with an approachable and playful Midwest sensibility. In 2005 Brian J. partnered with Madison students to successfully pass the state’s first district-level transgender-inclusive nondiscrimination policy and has since worked with dozens of districts to take similar steps. Throughout 2016-2017\, with the support of the Wisconsin Partnership Program and Gender Spectrum\, Brian J. developed and piloted GSAFE’s Gender Inclusive Schools Project\, a multi-level approach that helps school districts create systemic change towards the health and well-being of transgender and non-binary students. A frequent collaborator with Wisconsin’s Department of Public Instruction\, Brian J remains a sought-after trainer and consultant for Wisconsin’s K-12 school. \nTIME: \n\n7:30 a.m. registration\, networking and caffeine\n8:00-9:30 a.m. Panel discussion \nSPONSORS: \n\nDreamBank\nPowderkeg\nMetcalfe’s Market\nSuttle-Straus\nMelissa Carlson Creative\nA&J Photography\nWinbound\nLive Action Production\nMinuteman Press\nTalent CPA\n\nNONPROFIT SPOTLIGHT GUEST: \n \nMadison Originals \n\n\nBorn to show how awesome it is to eat local and independent\, Madison Originals has grown to define Madison’s food scene for natives\, newcomers\, and travelers alike. We are here to lead our culinary community of amazing\, eclectic\, Madison-grown restaurants with engaging events and a shared know-how so all our members have what it takes to be one of the quintessential tastes of Madison. 40 independently-owned\, Madison-grown restaurants: #eatlikeamocal Learn more at madisonoriginals.com or on Facebook at @MadisonOriginals. \n\n\n  \nLOCATION: \nDreamBank\, 821 E. Washington Ave.\, Madison WI 53703 \nIf you aren’t able to join us in person\, Nick Palkowski from Live Action Production\, will be LIVE STREAMING this event on our Social Media Breakfast Madison Facebook page
URL:https://smbmad.org/event/navigating-the-intersection-of-digital-marketing-and-social-justice-a-panel-discussion/
LOCATION:Dreambank\, 821 East Washington Avenue\, Madison\, Wisconsin\, 53703
CATEGORIES:Content Creation,digital marketing,Facebook,inclusivity,Networking,smbmad,Social Media
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X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=DESCRIPTION:EVENT SUMMARY\nYour organization wants to help a local social justice movement but they don’t know where to start. How do you speak to diverse communities online? Join us and learn how to make your support inclusive representative and authentic. We will have three major agencies that provide services to underrepresented communities to discuss the cheers and areas to grow. \nTakeaways: \n\nCultural competency dos and don’ts when it comes to helping communities of color and marginalized communities in a social media setting\nUnderstand specific challenges these movements are facing with respects to outreach\nIdeas for engaging your employees in social justice by making it fun\nHow to engage with social justice agencies in a way that is beneficial to them\nBest practices for having authentic representation in social media\nReal-life examples of when the media gets it wrong when addressing or highlighting an agency that focuses on communities of color.\n\n \n  \nABOUT OUR PANELISTS: \nZon Moua | Youth Organizing at Freedom: Zon Moua is a Queer Femme Hmoob women born and raised in Wisconsin. She is currently the Director of Youth Organizing at Freedom Inc. Zon introduces Black and Southeast Asian youth to social justice movements through direct services leadership development and community organizing with innovative art music and dance programming. Her passion for youth justice has led her to organize on the issue of policing in schools and the criminalization of young people of color. Through her work she hopes to not only transform herself but her community in raising the visibility of Queer Trans Black and Southeast Asian leadership and liberation. \nBaltazar De Anda-Santana | Orgullo Latinx LGBT+: Baltazar is an immigrant who grew up in Mexico and came to the United States when he was 23 years old. Baltazar is the co- founder and director of Orgullo Latinx LGBT+ of Dane County. Orgullo Latinx thrives to support and enhance the lives of the Latinx LGBT+ community in Dane County. Orgullo Latinx LGBT+’s mission is to build a safe ethnically equitable and racial social just place for the Latinx LGBT+ community in Dane County where the LGBT+ community can thrive. Baltazar is also the co-founder and executive director of the Latino Academy of Workforce Development. The Latino Academy strengthens our community through bilingual adult education job training and employment programs. Baltazar has been working in the nonprofit arena in Dane County since 2007. \nBrian Juchems | GSAFE Wisconsin: \nBrian has been at the forefront of fostering inclusive schools in Wisconsin for lesbian gay bisexual transgender queer and questioning (LGBTQ+) youth since 1998 when he migrated to Madison from rural Iowa where he had previously worked as a residence hall director for Luther College. Brian J. co-founded and grew GSAFE’s annual Leadership Training Institute into a 4-day summer camp for high school students across Wisconsin to develop their skills as activists allies and agents of change. In 2002 Brian J formally joined GSAFE’s staff and has served as lead trainer where he has regularly provided engaging professional development for tens of thousands of K-12 educators with an approachable and playful Midwest sensibility. In 2005 Brian J. partnered with Madison students to successfully pass the state’s first district-level transgender-inclusive nondiscrimination policy and has since worked with dozens of districts to take similar steps. Throughout 2016-2017 with the support of the Wisconsin Partnership Program and Gender Spectrum Brian J. developed and piloted GSAFE’s Gender Inclusive Schools Project a multi-level approach that helps school districts create systemic change towards the health and well-being of transgender and non-binary students. A frequent collaborator with Wisconsin’s Department of Public Instruction Brian J remains a sought-after trainer and consultant for Wisconsin’s K-12 school. \nTIME: \n\n7:30 a.m. registration networking and caffeine\n8:00-9:30 a.m. Panel discussion \nSPONSORS: \n\nDreamBank\nPowderkeg\nMetcalfe’s Market\nSuttle-Straus\nMelissa Carlson Creative\nA&J Photography\nWinbound\nLive Action Production\nMinuteman Press\nTalent CPA\n\nNONPROFIT SPOTLIGHT GUEST: \n \nMadison Originals \n\n\nBorn to show how awesome it is to eat local and independent Madison Originals has grown to define Madison’s food scene for natives newcomers and travelers alike. We are here to lead our culinary community of amazing eclectic Madison-grown restaurants with engaging events and a shared know-how so all our members have what it takes to be one of the quintessential tastes of Madison. 40 independently-owned Madison-grown restaurants: #eatlikeamocal Learn more at madisonoriginals.com or on Facebook at @MadisonOriginals. \n\n\n  \n \nDreamBank 821 E. Washington Ave. Madison WI 53703 \nIf you aren’t able to join us in person Nick Palkowski from Live Action Production will be LIVE STREAMING this event on our Social Media Breakfast Madison Facebook page;X-APPLE-RADIUS=500;X-TITLE=821 East Washington Avenue:geo:-89.3742167,43.0812442
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DTSTART;TZID=America/Chicago:20190828T073000
DTEND;TZID=America/Chicago:20190828T093000
DTSTAMP:20190724T140235Z
CREATED:20190716T175818Z
LAST-MODIFIED:20190724T140235Z
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SUMMARY:Podcasting: Reach Your Audience And Build Community Worldwide
DESCRIPTION:You’ve thought of starting a podcast to reach your audience\, but you have no idea where to begin. Or you have a podcast but can’t figure out how to grow your reach. Join Neil Mathweg as he presents on how to reach your audience and build a community worldwide through a podcast. \nNeil has built his real estate agent coaching business via podcasting. His nationally ranked podcast\, Agent Rise\, has reached 200k downloads and has built a community of real estate agents looking to grow their business\, make a bigger impact and eliminate the stress of it all. \nDuring the session\, Neil will discuss podcasting 101\, talk about how to get found using SEO best practices and social media strategies and take a deep dive into how to build your community\, and ultimately your business\, through podcasting. \nABOUT OUR SPEAKER \n \n\n\nNeil Mathweg is a husband and father first. Neil’s constantly challenging the status quo and redefining what it means to be a REALTOR®️. He’s known for building his client base by empowering his audience on a more personal level. He created the I Love Madison Show and I Love Madison Home Team to help people live their best lives in Madison. \nBeyond his role as a team leader of the I Love Madison Home Team\, Neil is the host of the nationally-ranked podcast\, Agent Rise\, and the founder of the coaching company\, Neil Mathweg Coaching. Neil coaches real estate agents amongst other business owners on how to build a business they love and make a bigger impact while eliminating the stress of it all. \nTIME: \n7:30 a.m. registration\, networking and caffeine\n8:00-9:30 a.m. presentation and questions \nIf you aren’t able to join us in person\, Nick Palkowski from Live Action Production\, will be LIVE STREAMING this event on our Social Media Breakfast Madison Facebook page. \nSPONSORS: \n\nDreamBank\n\n\nPowderkeg\n\n\nGoodman Community Center – BRASSWORKS\n\n\nForward Fest\n\n\nKinKin Coffee Roasters\n\n\nSuttle-Straus\n\n\nMelissa Carlson Creative\n\n\nA & J Photography\n\n\nWinbound\n\n\nLive Action Production\n\n\n608 Sound & Light – Thank you\, Steve!\n\n\nMinuteman Press\n\n\nTalent CPA\n\nLOCATION \nGoodman Community Center – BRASSWORKS\, 214 Waubesa Street\, Madison WI \nThank you to Goodman Center for your generous donation of the use of your beautiful space.
URL:https://smbmad.org/event/podcasting-reach-your-audience-and-build-community-worldwide/
LOCATION:Goodman Community Center: Brassworks\, 214 Waubesa Street\, Madison\, WI\, 53704\, United States
CATEGORIES:Content Creation,podcast,podcasts
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DTSTART;TZID=America/Chicago:20180718T073000
DTEND;TZID=America/Chicago:20180718T090000
DTSTAMP:20180723T185143Z
CREATED:20180627T130616Z
LAST-MODIFIED:20180723T185143Z
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SUMMARY:Too Many Messages? How to Spread the Correct Content Across Social Media Channels
DESCRIPTION:Too Many Messages: A 5-Step Strategy For Focusing Your Social Media Messages\nThe video that Addie Peck and Lori Wirth showed to kick-off their July 2018 Social Media Breakfast presentation said it all.  \nThe video was a Subway TV commercial\, jam-packed with a ton of messages\, visuals\, messages\, sandwich meat and more messages.  The spot was a perfect metaphor for the universal affliction of social media marketers: We have too many messages.  \nAnd not only do we have too many messages\, they’re often being presented on the wrong social media challenges. So how to solve the problem? Addie and Lori\, the Marketing and PR leads\, respectively\, for Goodwill of South Central Wisconsin\, shared their 5-step strategy. \n \nGoodwill’s Dilemma: Delivering Multiple Messages\nThe Goodwill team told us that Goodwill is more than just a second-hand store and donation drop-off. This was news to assembled SMB crowd\, as a live Instagram poll\, conducted mid-presentation (very cool)\, revealed. \nThe Goodwill team showed that the majority of the people in attendance didn’t realize that there many facets to the organization.  The graphic below shows all their various services. \n \nEach facet of the organization has a different story\, and it’s up to the Goodwill team to see to it that these stories are told.  Having multiple stories to tell is a “universal problem” that organizations face.  \nThe Goodwill team has created a 5-step solution to help them channel and focus the messages in a highly effective manner.  Here’s how it works: \nStep 1: Analyze \nThe team started by analyzing all the messages it needed to convey by going old-school. They affixed sticky notes to a wall with all the messages they wanted to deliver\, then analyzed what was important.   \nThey decided that people needed to understand how Goodwill works — that the profit from the stores funded the organization’s altruistic endeavors.  They wanted people to understand everything else they do. \n \nStep 2: Categorize \nNext\, they looked to categorize their messaging into the three buckets of paid\, earned and owned media (advertising\, public relations\, and content/social media.)   \nThey look at the various pieces of content they were producing\, and they realized they were doing little in terms of earned media.  Redirecting some of their efforts into PR seemed like a natural step. \n“A dedicated PR awareness lets the story get told\, and then we move if through the social world\,” said team Goodwill.  “It’s good to have that collaboration.” \n \nStep 3: Prioritize \nThe next step was to put everything in the right place at the right time\, and direct it to the right audience.   \nBy analyzing their analytics\, the team was able to determine which audiences were viewing them on social media\, and what they wanted to see.  For example\, Instagram viewers were there to shop\, and Goodwill was careful to tailor their messages to specifically to meet those desires. \n“You’re often urged to tell every store every time\, but it’s important to protect the space\,” said team Goodwill.  “Certain stories don’t fit on certain media.” \n \nStep 4: Maintain course \nOnce you’ve accomplished steps 1-3\, it’s important to stay the course.  That means maintaining an authentic voice\, and ensuring your own organization understands what you’re doing. \nFor example\, a request from the Human Resources to post on Snapchat might not necessarily align with your strategy. Those types of requests become more commonplace when the company sees you posting on social media.  \n“It’s a symptom of your success\,” said team Goodwill. \nStep 5: Capitalize on success \nAs you build engagement among your followers\, you get an understanding of how much information they can absorb.  Now you can turn up the dial\, and begin to pepper in other messages.  \nFor example\, besides the “shopping” messages\, Goodwill was also able to deliver messaging related to sustainability.  That’s when the full picture of Goodwill began to sink in\, as followers began to develop a more complete understanding of the organization’s mission. \n \nThe success of this overall approach is most easily demonstrated in financials.  The Goodwill store shopping traffic is up\, due in part to this strategic approach. And as team Goodwill informed us\, they’re expanding in Middleton.”   \nIt’s a disciplined approach that’s working wonders for a collaborative\, 3-person team. And there’s no reason it can’t work for you. \nSee you next month when Liz Gross presents 10 Ways Social Listening Supports Strategic Business Decisions Across the Organization. \nThis post was written by Greg Mischio\, the Owner and Strategic Director of Winbound\, a content marketing firm. Winbound provides an all-in-one content marketing and conversion optimization package specifically designed for small marketing departments. Twitter: @gregmischio
URL:https://smbmad.org/event/too-many-messages-how-to-spread-the-correct-content-across-social-media-channels/
LOCATION:Madison College\, 1701 Wright Street\, Madison\, WI\, 53704\, United States
CATEGORIES:Content Creation,Social Media
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