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SUMMARY:Push and Pull Advertising: Prioritizing Your Digital Ads Budget in 2026
DESCRIPTION:A balanced paid media strategy wins customers today and creates demand for tomorrow. \nThis session will help business owners understand what Google Ads\, Meta Ads\, and LinkedIn Ads do best—and where to allocate your ad dollars based on your business objectives. \nKEY TAKEAWAYS\nAttendees will leave with an understanding of how Google Ads\, Meta Ads\, and LinkedIn Ads work and when to use each advertising platform\, example media strategies for common business goals\, and a GTM plan for making the most of limited advertising budgets. \nABOUT OUR SPEAKER\nTyler Wagner\, Founder\, Lasso Marketing\nTyler Wagner started Lasso Marketing to help home and professional service businesses win customers in crowded markets. He has managed $25MM+ in digital advertising budgets for Fortune 500 brands\, scrappy start-ups\, and fast-growing family businesses. \nTIME:\n\n7:30 – 8:00AM – check-in\, coffee\, and networking\n8:00 – 9:15AM – presentation followed by Q&A\n\nIf you aren’t able to join us in person\, our sponsor\, Live Well Video will be LIVE STREAMING this event on our Social Media Breakfast Madison Facebook page\, YouTube channel and on LinkedIn beginning at 8:00am. \nLOCATION: In-person and virtual options available!\n\nIn Person at Dream Bank- 821 E Washington Ave\, Madison\, WI 53703 **Parking information below\nVirtual – LIVE on the Social Media Breakfast Facebook Page\, YouTube Channel and on LinkedIn\n\nSPONSORS:\n\nDreamBank\nLive Well Video\nVEDUB Media | Bryant Vander Weerd\nMelissa Carlson Creative\nSuttle-Straus\nTalent CPA\n\nNONPROFIT SPOTLIGHT:\nThe Miracle League of Dane County provides children with cognitive and physical disabilities and special needs the opportunity to play the game of baseball. But it’s not ONLY about baseball. In addition to playing the game\, with help from a volunteer beside them\, these children experience life-changing moments that will forever impact them and their families\, volunteers\, coaches\, and fans. Their season plays every summer in June & July on a custom-designed field to accommodate wheelchairs\, walkers\, and mobility challenges. \nThe purpose and mission is for these children to – Feel included\, loved\, and special; Be accepted for what they can do and who they are; Be a participant instead of a spectator in an activity; Build self-esteem; Laugh\, enjoy\, and have fun; and never let any boundary define them. \nConnect with them at: \n\nWebsite: danecountymiracleleague.org\nFacebook: MiracleLeagueofDaneCounty\nInstagram: @miracleleague_danecounty\n\n**DreamBank Parking: DreamBank is located on the near east side of Madison in the Spark building at 821 E Washington Ave\, Madison – a block east of High Noon Saloon and a few blocks east of Capitol Square. \nThe South Livingston Street Garage is located just across the street from DreamBank at the corner of Livingston and Main Streets. Out of consideration for residential neighbors\, parking on neighborhood streets north of East Washington Avenue is strongly discouraged. Free on-street parking is available in non-residential areas near Dreambank. \nIf you’re biking to the event\, DreamBank is located a block off the Capitol City Trail where it crosses Livingston Street. There are bike racks located at the back of the building in the walk way between The Sylvee and Dreambank.
URL:https://smbmad.org/event/push-and-pull-advertising-prioritizing-your-digital-ads-budget-in-2026/
LOCATION:Dreambank\, 821 East Washington Avenue\, Madison\, Wisconsin\, 53703
CATEGORIES:digital marketing,Lead Generation,LinkedIn,Meta,social media strategy
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X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=DESCRIPTION:A balanced paid media strategy wins customers today and creates demand for tomorrow. \nThis session will help business owners understand what Google Ads Meta Ads and LinkedIn Ads do best—and where to allocate your ad dollars based on your business objectives. \nKEY TAKEAWAYS\nAttendees will leave with an understanding of how Google Ads Meta Ads and LinkedIn Ads work and when to use each advertising platform example media strategies for common business goals and a GTM plan for making the most of limited advertising budgets. \nABOUT OUR SPEAKER\nTyler Wagner Founder Lasso Marketing\nTyler Wagner started Lasso Marketing to help home and professional service businesses win customers in crowded markets. He has managed $25MM+ in digital advertising budgets for Fortune 500 brands scrappy start-ups and fast-growing family businesses. \nTIME:\n\n7:30 – 8:00AM – check-in coffee and networking\n8:00 – 9:15AM – presentation followed by Q&A\n\nIf you aren’t able to join us in person our sponsor Live Well Video will be LIVE STREAMING this event on our Social Media Breakfast Madison Facebook page YouTube channel and on LinkedIn beginning at 8:00am. \n In-person and virtual options available!\n\nIn Person at Dream Bank- 821 E Washington Ave Madison WI 53703 **Parking information below\nVirtual – LIVE on the Social Media Breakfast Facebook Page YouTube Channel and on LinkedIn\n\nSPONSORS:\n\nDreamBank\nLive Well Video\nVEDUB Media | Bryant Vander Weerd\nMelissa Carlson Creative\nSuttle-Straus\nTalent CPA\n\nNONPROFIT SPOTLIGHT:\nThe Miracle League of Dane County provides children with cognitive and physical disabilities and special needs the opportunity to play the game of baseball. But it’s not ONLY about baseball. In addition to playing the game with help from a volunteer beside them these children experience life-changing moments that will forever impact them and their families volunteers coaches and fans. Their season plays every summer in June & July on a custom-designed field to accommodate wheelchairs walkers and mobility challenges. \nThe purpose and mission is for these children to – Feel included loved and special; Be accepted for what they can do and who they are; Be a participant instead of a spectator in an activity; Build self-esteem; Laugh enjoy and have fun; and never let any boundary define them. \nConnect with them at: \n\nWebsite: danecountymiracleleague.org\nFacebook: MiracleLeagueofDaneCounty\nInstagram: @miracleleague_danecounty\n\n**DreamBank Parking: DreamBank is located on the near east side of Madison in the Spark building at 821 E Washington Ave Madison – a block east of High Noon Saloon and a few blocks east of Capitol Square. \nThe South Livingston Street Garage is located just across the street from DreamBank at the corner of Livingston and Main Streets. Out of consideration for residential neighbors parking on neighborhood streets north of East Washington Avenue is strongly discouraged. Free on-street parking is available in non-residential areas near Dreambank. \nIf you’re biking to the event DreamBank is located a block off the Capitol City Trail where it crosses Livingston Street. There are bike racks located at the back of the building in the walk way between The Sylvee and Dreambank.;X-APPLE-RADIUS=500;X-TITLE=821 East Washington Avenue:geo:-89.3742167,43.0812442
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DTSTART;TZID=America/Chicago:20240918T073000
DTEND;TZID=America/Chicago:20240918T090000
DTSTAMP:20240814T191637Z
CREATED:20240814T183746Z
LAST-MODIFIED:20240814T191637Z
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SUMMARY:Level Up Your LinkedIn: Secrets for Success from LinkedIn Local Madison
DESCRIPTION:In this exciting session\, we’ll explore LinkedIn from top to bottom\, uncovering the latest trends\, must-know tips\, optimization hacks\, and awesome features. Whether you’re a LinkedIn veteran aiming to spruce up your profile or a newbie eager to make the most of LinkedIn\, this session has something fun and useful for everyone! \nKey Takeaways: \n\nLevel up with the trendiest features and updates!\nTransform your profile and nail personal branding.\nBoost your professional presence to new heights.\n\n  \nSpeaker Bios: \nChantel Soumis\, Senior Marketing Executive \nTrained by industry-leading experts and mentors in marketing\, Chantel Soumis casts a spell of unwavering optimism over her 80\,000+ LinkedIn followers\, enchanting them as a leading voice in B2B marketing. With collaborations with LinkedIn and Fortune 500 clients under her belt\, she’s earned prestigious honors like The Universal Women’s Network Woman of Inspiration and Brava Magazine’s Woman to Watch. Chantel conjures up personal branding and digital marketing consulting services\, along with mesmerizing public speaking engagements and workshops. \nMelanie Lee\, Founder of Hustle Happiness \nMelanie Lee is a money management expert with 24 years of experience and a heart for the greater Madison community. As a mother of three and soon-to-be empty nester\, she has mastered balancing family life with her professional hustle. She founded Hustle Happiness\, an initiative championing a new era of success where hustle meets happiness. You’ll find inspiration and positivity in her book as she guides parents and professionals alike to find harmony and happiness in their lives. Melanie is also a former volunteer firefighter and spends many hours volunteering and giving back to her local community. Additionally\, she co-founded LinkedIn Local Madison\, showcasing her dedication to fostering meaningful connections. \nDawn Mullarney\, Founder & CEO- Unique Connector \nAs the owner of Unique Connector\, a strategic networking business\, President of the Wisconsin Dames Chapter\, and podcast host\, Dawn Mullarney leverages her extensive network to benefit her clients. With expertise in higher education administration\, construction\, banking/wealth management\, and IT staffing\, she mentors\, advises\, and fosters connection and collaboration\, serving as a secret weapon for success. Clients commend her “Midas touch” in transforming businesses and identifying obstacles. Known for her unmatched ability to connect people\, exceptional listening skills\, and creating a safe environment\, Dawn’s genuine warmth\, strategic mindset\, and extensive network make her an invaluable ally. She has been quite active on LinkedIn over the years\, learning how to utilize it even in industries where there is red tape. By developing her own personal brand\, she was able to take the leap outside of corporate and continuously grow her followers. Dawn works closely with business owners\, their teams\, and high-achieving professionals to strategize on employer branding\, networking\, and operational efficiency\, offering networking and team bonding workshops\, keynote presentations\, and one-on-one coaching. \nTIME: \n\n7:30 – 8:00AM – check-in\, coffee\, and networking\n8:00 – 9:15AM – presentation followed by Q&A\n\nIf you aren’t able to join us in person\, our sponsor\, Live Well Video will be LIVE STREAMING this event on our Social Media Breakfast Madison Facebook page and on LinkedIn beginning at 8:00am. \nLOCATION: In-person and virtual options available! \n\nIn Person at Dream Bank- 821 E Washington Ave\, Madison\, WI 53703\nVirtual – LIVE on the Social Media Breakfast Facebook Page and on LinkedIn\n\nSPONSORS: \n\nDreamBank\nMelissa Carlson Creative\nVEDUB Media | Bryant Vander Weerd\nLive Well Video\nSuttle-Straus\nTalent CPA\n\nNONPROFIT SPOTLIGHT: DAMA (Developing Artists Murals and Alliances) \nDAMA uplifts marginalized youth by creating a safe environment in which they can develop their skills\, foster positive community interactions\, and beautify communities through public art.  \nTheir vision is to use mural making to help develop a network of communities whose members\, especially youth\, feel safe in their neighborhoods and proud of their communities. \nDAMA empowers artists\, neighborhoods\, and youth to become change agents\, collaborating on projects that physically and socially improve communities. \nLearn more about DAMA on their website and connect with them on Facebook\, Instagram\, and LinkedIn.
URL:https://smbmad.org/event/level-up-your-linkedin-secrets-for-success-from-linkedin-local-madison/
LOCATION:Dreambank\, 821 East Washington Avenue\, Madison\, Wisconsin\, 53703
CATEGORIES:LinkedIn,personal branding
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X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=DESCRIPTION:In this exciting session we’ll explore LinkedIn from top to bottom uncovering the latest trends must-know tips optimization hacks and awesome features. Whether you’re a LinkedIn veteran aiming to spruce up your profile or a newbie eager to make the most of LinkedIn this session has something fun and useful for everyone! \nKey Takeaways: \n\nLevel up with the trendiest features and updates!\nTransform your profile and nail personal branding.\nBoost your professional presence to new heights.\n\n  \nSpeaker Bios: \nChantel Soumis Senior Marketing Executive \nTrained by industry-leading experts and mentors in marketing Chantel Soumis casts a spell of unwavering optimism over her 80000+ LinkedIn followers enchanting them as a leading voice in B2B marketing. With collaborations with LinkedIn and Fortune 500 clients under her belt she’s earned prestigious honors like The Universal Women’s Network Woman of Inspiration and Brava Magazine’s Woman to Watch. Chantel conjures up personal branding and digital marketing consulting services along with mesmerizing public speaking engagements and workshops. \nMelanie Lee Founder of Hustle Happiness \nMelanie Lee is a money management expert with 24 years of experience and a heart for the greater Madison community. As a mother of three and soon-to-be empty nester she has mastered balancing family life with her professional hustle. She founded Hustle Happiness an initiative championing a new era of success where hustle meets happiness. You’ll find inspiration and positivity in her book as she guides parents and professionals alike to find harmony and happiness in their lives. Melanie is also a former volunteer firefighter and spends many hours volunteering and giving back to her local community. Additionally she co-founded LinkedIn Local Madison showcasing her dedication to fostering meaningful connections. \nDawn Mullarney Founder & CEO- Unique Connector \nAs the owner of Unique Connector a strategic networking business President of the Wisconsin Dames Chapter and podcast host Dawn Mullarney leverages her extensive network to benefit her clients. With expertise in higher education administration construction banking/wealth management and IT staffing she mentors advises and fosters connection and collaboration serving as a secret weapon for success. Clients commend her “Midas touch” in transforming businesses and identifying obstacles. Known for her unmatched ability to connect people exceptional listening skills and creating a safe environment Dawn’s genuine warmth strategic mindset and extensive network make her an invaluable ally. She has been quite active on LinkedIn over the years learning how to utilize it even in industries where there is red tape. By developing her own personal brand she was able to take the leap outside of corporate and continuously grow her followers. Dawn works closely with business owners their teams and high-achieving professionals to strategize on employer branding networking and operational efficiency offering networking and team bonding workshops keynote presentations and one-on-one coaching. \nTIME: \n\n7:30 – 8:00AM – check-in coffee and networking\n8:00 – 9:15AM – presentation followed by Q&A\n\nIf you aren’t able to join us in person our sponsor Live Well Video will be LIVE STREAMING this event on our Social Media Breakfast Madison Facebook page and on LinkedIn beginning at 8:00am. \n In-person and virtual options available! \n\nIn Person at Dream Bank- 821 E Washington Ave Madison WI 53703\nVirtual – LIVE on the Social Media Breakfast Facebook Page and on LinkedIn\n\nSPONSORS: \n\nDreamBank\nMelissa Carlson Creative\nVEDUB Media | Bryant Vander Weerd\nLive Well Video\nSuttle-Straus\nTalent CPA\n\nNONPROFIT SPOTLIGHT: DAMA (Developing Artists Murals and Alliances) \nDAMA uplifts marginalized youth by creating a safe environment in which they can develop their skills foster positive community interactions and beautify communities through public art.  \nTheir vision is to use mural making to help develop a network of communities whose members especially youth feel safe in their neighborhoods and proud of their communities. \nDAMA empowers artists neighborhoods and youth to become change agents collaborating on projects that physically and socially improve communities. \nLearn more about DAMA on their website and connect with them on Facebook Instagram and LinkedIn.;X-APPLE-RADIUS=500;X-TITLE=821 East Washington Avenue:geo:-89.3742167,43.0812442
END:VEVENT
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DTSTART;TZID=America/Chicago:20210519T080000
DTEND;TZID=America/Chicago:20210519T091500
DTSTAMP:20210421T140737Z
CREATED:20210421T135752Z
LAST-MODIFIED:20210421T140737Z
UID:10000299-1621411200-1621415700@smbmad.org
SUMMARY:How to Harness the Power of LinkedIn
DESCRIPTION:LinkedIn is a powerful platform for both individuals and businesses. The opportunities are out there\, let’s talk about what they are and how can you benefit. \nIs there anything in life you have truly ever done alone? If you look close enough\, it likely took the help of someone else to teach\, inspire\, or guide you. We live in a world of interdependence\, which makes the people you know one of your most valuable resources. \nLinkedIn is known for online networking. However\, you can only get the most out of a tool if you understand its full capabilities. Join us for our May event to learn: \n\nWhat makes LinkedIn so great for everyone (individuals and businesses)\nActionable tips on how you can optimize your profile\nHow to actively engage and grow your network\n\nSPEAKER BIO: \nElise Chan (she/her) is the Account Manager at Powderkeg Web Design. She actively leverages LinkedIn as a tool to grow her personal brand\, educate digital marketers\, find new customers\, and support causes she is passionate about (like mental health and DEI). \nYou may recognize her from the educational video series\, Tidbit Tuesday\, where she shares quick digital marketing tips! Helping people become aware of and leverage new opportunities is one of the most rewarding aspects of Elise’s job. Meeting new people is a close second\, as many of her most meaningful relationships started on LinkedIn (a fact that she is truly amazed by). \nTIME: 8:00 AM – 9:15AM \nLOCATION: Virtual – LIVE on the Social Media Breakfast Facebook Page \nSPONSORS: \n\nDreamBank \nPowderkeg\nSuttle-Straus\nMelissa Carlson Creative\nA&J Photography\nNick Palkowski\nMinuteman Press\nTalent CPA\n\nNONPROFIT SPOTLIGHT: Arts & Literature Laboratory \nArts + Literature Laboratory (ALL) creates a welcoming community that nurtures innovation and the artistic growth of contemporary visual\, literary\, and performing artists; connects artists\, resources and community; and fuels a passion for arts and literature. In four years\, ALL has grown from an all-volunteer\, neighborhood arts organization into a regional arts center that supports Midwestern artists and promotes artistic literacy throughout South Central Wisconsin. \nWe create space for creative risk-taking and collaboration\, with inclusive programming that intentionally crosses and breaks down socio-economic and cultural barriers. ALL supports over 200 cultural events per year featuring hundreds of artists\, writers and performers: exhibitions\, readings\, concerts\, theater\, film/video screenings\, panel discussions\, and more. ALL cultivates life-long participation in the arts through a year-round arts education program for youth from pre-K through grade 12 and adult learners\, free youth arts outreach programs with partners across the city\, and artist professional development programs.
URL:https://smbmad.org/event/how-to-harness-the-power-of-linkedin/
LOCATION:Virtual
CATEGORIES:Content Creation,digital marketing,Lead Generation,LinkedIn,Networking,personal branding,Social Media,social media strategy
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