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SUMMARY:Push and Pull Advertising: Prioritizing Your Digital Ads Budget in 2026
DESCRIPTION:A balanced paid media strategy wins customers today and creates demand for tomorrow. \nThis session will help business owners understand what Google Ads\, Meta Ads\, and LinkedIn Ads do best—and where to allocate your ad dollars based on your business objectives. \nKEY TAKEAWAYS\nAttendees will leave with an understanding of how Google Ads\, Meta Ads\, and LinkedIn Ads work and when to use each advertising platform\, example media strategies for common business goals\, and a GTM plan for making the most of limited advertising budgets. \nABOUT OUR SPEAKER\nTyler Wagner\, Founder\, Lasso Marketing\nTyler Wagner started Lasso Marketing to help home and professional service businesses win customers in crowded markets. He has managed $25MM+ in digital advertising budgets for Fortune 500 brands\, scrappy start-ups\, and fast-growing family businesses. \nTIME:\n\n7:30 – 8:00AM – check-in\, coffee\, and networking\n8:00 – 9:15AM – presentation followed by Q&A\n\nIf you aren’t able to join us in person\, our sponsor\, Live Well Video will be LIVE STREAMING this event on our Social Media Breakfast Madison Facebook page\, YouTube channel and on LinkedIn beginning at 8:00am. \nLOCATION: In-person and virtual options available!\n\nIn Person at Dream Bank- 821 E Washington Ave\, Madison\, WI 53703 **Parking information below\nVirtual – LIVE on the Social Media Breakfast Facebook Page\, YouTube Channel and on LinkedIn\n\nSPONSORS:\n\nDreamBank\nLive Well Video\nVEDUB Media | Bryant Vander Weerd\nMelissa Carlson Creative\nSuttle-Straus\nTalent CPA\n\nNONPROFIT SPOTLIGHT:\nThe Miracle League of Dane County provides children with cognitive and physical disabilities and special needs the opportunity to play the game of baseball. But it’s not ONLY about baseball. In addition to playing the game\, with help from a volunteer beside them\, these children experience life-changing moments that will forever impact them and their families\, volunteers\, coaches\, and fans. Their season plays every summer in June & July on a custom-designed field to accommodate wheelchairs\, walkers\, and mobility challenges. \nThe purpose and mission is for these children to – Feel included\, loved\, and special; Be accepted for what they can do and who they are; Be a participant instead of a spectator in an activity; Build self-esteem; Laugh\, enjoy\, and have fun; and never let any boundary define them. \nConnect with them at: \n\nWebsite: danecountymiracleleague.org\nFacebook: MiracleLeagueofDaneCounty\nInstagram: @miracleleague_danecounty\n\n**DreamBank Parking: DreamBank is located on the near east side of Madison in the Spark building at 821 E Washington Ave\, Madison – a block east of High Noon Saloon and a few blocks east of Capitol Square. \nThe South Livingston Street Garage is located just across the street from DreamBank at the corner of Livingston and Main Streets. Out of consideration for residential neighbors\, parking on neighborhood streets north of East Washington Avenue is strongly discouraged. Free on-street parking is available in non-residential areas near Dreambank. \nIf you’re biking to the event\, DreamBank is located a block off the Capitol City Trail where it crosses Livingston Street. There are bike racks located at the back of the building in the walk way between The Sylvee and Dreambank.
URL:https://smbmad.org/event/push-and-pull-advertising-prioritizing-your-digital-ads-budget-in-2026/
LOCATION:Dreambank\, 821 East Washington Avenue\, Madison\, Wisconsin\, 53703
CATEGORIES:digital marketing,Lead Generation,LinkedIn,Meta,social media strategy
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X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=DESCRIPTION:A balanced paid media strategy wins customers today and creates demand for tomorrow. \nThis session will help business owners understand what Google Ads Meta Ads and LinkedIn Ads do best—and where to allocate your ad dollars based on your business objectives. \nKEY TAKEAWAYS\nAttendees will leave with an understanding of how Google Ads Meta Ads and LinkedIn Ads work and when to use each advertising platform example media strategies for common business goals and a GTM plan for making the most of limited advertising budgets. \nABOUT OUR SPEAKER\nTyler Wagner Founder Lasso Marketing\nTyler Wagner started Lasso Marketing to help home and professional service businesses win customers in crowded markets. He has managed $25MM+ in digital advertising budgets for Fortune 500 brands scrappy start-ups and fast-growing family businesses. \nTIME:\n\n7:30 – 8:00AM – check-in coffee and networking\n8:00 – 9:15AM – presentation followed by Q&A\n\nIf you aren’t able to join us in person our sponsor Live Well Video will be LIVE STREAMING this event on our Social Media Breakfast Madison Facebook page YouTube channel and on LinkedIn beginning at 8:00am. \n In-person and virtual options available!\n\nIn Person at Dream Bank- 821 E Washington Ave Madison WI 53703 **Parking information below\nVirtual – LIVE on the Social Media Breakfast Facebook Page YouTube Channel and on LinkedIn\n\nSPONSORS:\n\nDreamBank\nLive Well Video\nVEDUB Media | Bryant Vander Weerd\nMelissa Carlson Creative\nSuttle-Straus\nTalent CPA\n\nNONPROFIT SPOTLIGHT:\nThe Miracle League of Dane County provides children with cognitive and physical disabilities and special needs the opportunity to play the game of baseball. But it’s not ONLY about baseball. In addition to playing the game with help from a volunteer beside them these children experience life-changing moments that will forever impact them and their families volunteers coaches and fans. Their season plays every summer in June & July on a custom-designed field to accommodate wheelchairs walkers and mobility challenges. \nThe purpose and mission is for these children to – Feel included loved and special; Be accepted for what they can do and who they are; Be a participant instead of a spectator in an activity; Build self-esteem; Laugh enjoy and have fun; and never let any boundary define them. \nConnect with them at: \n\nWebsite: danecountymiracleleague.org\nFacebook: MiracleLeagueofDaneCounty\nInstagram: @miracleleague_danecounty\n\n**DreamBank Parking: DreamBank is located on the near east side of Madison in the Spark building at 821 E Washington Ave Madison – a block east of High Noon Saloon and a few blocks east of Capitol Square. \nThe South Livingston Street Garage is located just across the street from DreamBank at the corner of Livingston and Main Streets. Out of consideration for residential neighbors parking on neighborhood streets north of East Washington Avenue is strongly discouraged. Free on-street parking is available in non-residential areas near Dreambank. \nIf you’re biking to the event DreamBank is located a block off the Capitol City Trail where it crosses Livingston Street. There are bike racks located at the back of the building in the walk way between The Sylvee and Dreambank.;X-APPLE-RADIUS=500;X-TITLE=821 East Washington Avenue:geo:-89.3742167,43.0812442
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DTSTART;TZID=America/Chicago:20230816T073000
DTEND;TZID=America/Chicago:20230816T091500
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SUMMARY:What’s Actually Working On Meta Advertising Right Now (And what to do about it!)
DESCRIPTION:Are you ready to unlock Meta (formerly Facebook) advertising success for your brand? \nThis presentation uncovers the strategies that are currently effective in the ever-evolving landscape of Meta Advertising. Join Andrew Foxwell as he goes over the latest trends\, tactics\, and techniques that are yielding positive results\, as well as those that are falling short on the platform.  \nAndrew will separate the hype from reality\, along with debunking popular misconceptions and shedding light on what IS truly working for advertisers. Additionally\, he will address the pitfalls that often lead marketers astray\, and the role artificial intelligence (AI) plays in the world of Meta advertising. \nYou’ll learn: \n\nwhat works right now \nwhat you should test\nwhat is not working \nwhat people talk about but doesn’t actually work\nwhere most get led astray \nwhat AI means in Meta’s world \n\nABOUT OUR SPEAKER: \nAndrew Foxwell is the Co-Founder of Foxwell Digital\, a social media advisory firm focused on honesty and transparency through its membership offerings\, online courses\, account management\, and consulting services. Over the past decade\, Foxwell Digital has helped hundreds of business owners\, agencies\, and brands grow and thrive through education\, empowerment\, and unparalleled authenticity. Most recently\, he brought together the Foxwell Founders membership\, which is comprised of 450+ of the best online marketers in the world from over two dozen countries\, spending collectively $300 million per month on Meta platforms. Andrew and his family live in Madison\, Wisconsin and Santa Barbara\, California\, where together they enjoy spending time outdoors cycling\, hiking\, and recounting favorite Bluey quotes. \n\nTIME:  \n\n7:30 – 8:00AM – check-in\, coffee\, and networking\n8:00 – 9:15AM – presentation followed by Q&A\n\nIf you aren’t able to join us in person\, our sponsor\, Live Well Video will be LIVE STREAMING this event on our Social Media Breakfast Madison Facebook page beginning at 8:00am. \n\nLOCATION: In-person and virtual options available! \n\nIn Person at Dream Bank- 821 E Washington Ave\, Madison\, WI 53703\nVirtual – LIVE on the Social Media Breakfast Facebook Page\n\n\nSPONSORS: \n\nDreamBank \nForward Festival\nMelissa Carlson Creative\nAlex Killian Productions\nLive Well Video\nSuttle-Straus\nTalent CPA\n\n\nNONPROFIT SPOTLIGHT: Gigi’s Playhouse – Madison \nGiGi’s Playhouse Madison is a Down syndrome achievement center that provides free\, educational\, therapeutic and career development  programming for people with Down syndrome.  \nGiGi’s Playhouse serves around 360 families in Madison and surrounding areas and is in a huge growth state! They are providing more programming than ever before. Through the generosity of our community through grants\, sponsorships and general donations\, they keep their programming free for our families. GiGi’s is also 99% volunteer run.  \nThe organization does 3 major fundraisers a year: \n\nApril: Dash for Down syndrome\nAugust: Go FORE It Golf Outing (coming August 7th)\nOctober: Generation G Gala is October 13\n\nGiGi’s Playhouse welcomes volunteers to be part of their organization! Get involved at: gigisplayhouse.org/madison/volunteer \nConnect with GiGi’s Madison on their website or follow their socials: Instagram\, Facebook\, Twitter\, and LinkedIn
URL:https://smbmad.org/event/meta-facebook-ads-andrew-foxwell/
CATEGORIES:Facebook,Facebook ads,Meta,social media strategy
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