Jul 19, 2013 SMB Madison

Closing the Gap: Connecting Social Media with Traditional Marketing Touchpoints

In many ways, social media is a whole new world for marketers, but success is based on basic concepts that also drive traditional marketing: produce […]

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Jun 20, 2012 SMB Madison

Organic Valley: A Cooperative on a Social Media Mission

Slurping is a usual accompaniment to a Social Media Breakfast, as caffeine is in the mission statement, but when you add a delicious, organic, healthy […]

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Jan 24, 2012 Doug Tangwall

Ford’s Scott Monty Sees Social Media as Opportunity to “Humanize the Company”

Updated guest post by SMB Member Doug Tangwall (on Linkedin and Twitter) Kudos to the Social Media Breakfast-Madison team for pulling in a top-notch speaker […]

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Nov 23, 2011 SMB Madison

Under Attack: Using Social Media to Respond to a Public Relations Crisis

A guest post by SMB member Doug Tangwall What if you came into the office and found your organization in the middle of a PR […]

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