Apr 16, 2025 Joe Ballard

Event Recap: How to Make AI Do Actual Marketing Work for You

Past Event: Challenging the Inverted Pyramid: Captivating Content for Every Medium

On April 16, 2025, marketers, business owners, and digital strategists gathered at Dream Bank in Madison, WI, (and virtually) for Social Media Breakfast Madison’s latest session on leveraging AI in marketing. Hosted by Eagan Heath, co-owner at Asymmetric Marketing, the event provided attendees with a roadmap for using AI tools not just to enhance content creation but to take on the heavy lifting of marketing processes.

Couldn’t attend? We’ve captured the key takeaways, insights, and strategies discussed, so you can explore how AI can transform your marketing efforts! You can also watch the event recap on our Social Media Breakfast Madison Facebook page. Looking for the presentation deck with auditor notes? Check out the What’s Next section at the bottom of this page. Sincere thanks to volunteer, Joe for writing the recap of this event.

Key Highlights from Eagan Heath’s Presentation

1. Leverage AI to Delegate Complex Marketing Tasks

AI isn’t just for surface-level tasks like drafting emails. Eagan explained how businesses can use AI to take on deeper responsibilities, like:

  • Conducting customer persona, keyword, and audience research.
  • Automating ad campaign creation and execution.
  • Optimizing campaigns with actionable feedback and real-time adjustments.
  • Categorizing and responding to inbound messages to streamline communication.

2. Optimize Campaigns Using AI

AI tools like ChatGPT and other LLMs (Large Language Models) can generate importable ad platform files, streamlining workflows. For example:

  • Feed keyword data, campaign goals, and audience specifics into AI to create efficient and accurate Google Ads campaigns.
  • Build LinkedIn or Google Ad import files to save time and effort on ad creation.
  • Utilize AI to identify underperforming campaigns, suggest negative keywords, and improve targeting criteria.

Pro-tip from Eagan: The first few attempts may have a steep learning curve, but with practice and feedback, it becomes a time-saver.

3. Improve Efficiency with AI-driven Communication

AI’s role in communication management was a standout topic. Attendees learned how Eagan’s team leverages tools like Fathom and Fireflies to:

  • Take detailed meeting notes and transcripts.
  • Automatically capture action items and assign them to relevant project management systems like ClickUp.
  • Enable faster and more accurate follow-ups, especially across large teams.

4. Blend AI Automation with Human Insight

AI is undeniably powerful, but Eagan emphasized the essential role of human input to maintain:

  • Authenticity and quality in content creation.
  • Strategic-level thinking in marketing decision-making.
  • Trustworthiness when addressing privacy concerns with customer data.

Takeaway quote from Eagan Heath: “If you want to create excellent content, AI can get you 80% of the way there—but the final, most important 20% comes from the human touch.”

5. Practical Tools Demonstrated

Eagan walked the audience through an array of AI tools that streamline marketing tasks:

  • Fathom & Fireflies for meeting transcription and next-step generation.
  • Zapier & Make.com for automating repetitive marketing workflows.
  • Surfer SEO for identifying and correcting SEO gaps on websites.
  • AI-powered slide builders to create professional and customizable presentations quickly.

What Makes AI a Game-Changer for Marketers?

Eagan illustrated how AI integration enables marketers to:

  • Increase their one-to-many leverage, allowing one piece of content or strategy to impact many people efficiently.
  • Scale operations without significantly adding to workforce expenses.
  • Provide smarter, data-driven marketing insights by analyzing campaigns at a comprehensive level.

Q&A Insights

The event concluded with a lively Q&A session, where attendees surfaced real-world concerns and questions, including:

  • Ensuring accuracy in AI outputs: Eagan reiterated the importance of human review and feedback to minimize errors and maximize impact.
  • Maintaining brand authenticity with AI content generation.
  • Addressing privacy concerns when working with sensitive data on AI platforms.

What’s Next?

Interested in putting these AI strategies to work for your business? Connect with Eagan Heath on LinkedIn or learn more about his work at Asymmetric Marketing. Find the slides to this fantastic presentation here.

Missed the event or want to revisit the session? Check out the recording on Facebook or LinkedIn.

Stay tuned for our next Social Media Breakfast Madison event packed with more insights and opportunities to grow your digital marketing skills! We’ll see you next month!

 

Big Thanks to Our Sponsors and Volunteers

This event wouldn’t have been possible without our fantastic sponsors and volunteers, including:

NONPROFIT SPOTLIGHT: Gilda’s Club

Gilda’s Club Madison is a community offering free cancer support, cancer education, and hope for individuals affected by any type of cancer, as well as their families and caregivers. In the past year, we have served approximately 1,000 men, women, and children through a variety of programs designed to meet their unique needs and help them navigate the challenges of living with – and beyond – cancer.

Volunteer opportunities are available.

Gilda’s hosts three major fundraisers each year, which fund approximately 1/3 of their annual budget:

  • Gilda’s Backyard BBQ – Thursday, June 12 – 300-350 friends of Gilda’s Club (21+) come together for live music, BBQ fare, libations, and a world class live auction.
  • Red Doors Golf – Monday, August 18 at Nakoma – 144 golfers participate in a best ball event as they dine their way around the course enjoying food tastings from restaurant partners at each hole.
  • Gilda’s Run/Walk – Sunday, October 5 – 800+ community members of all ages come together to run a 5K or walk two miles in support of Gilda’s Club. This event ends in the backyard with Ruth’s Chris burgers and ice cream.

Connect with them at: