Get tips on how to build brand identity, mission, messaging and voice to help your brand stand out on social media.

About this event

EVENT SUMMARY

How do you make your brand stand out in a sea of content… and noise? As social media consumers, we gravitate toward accounts and businesses that share their unique perspective in a consistent and authentic way. In fact, 63% of global consumers prefer to purchase products and services from companies that stand for a purpose that reflects their own values and will avoid companies that don’t according to a study by Accenture.

In this presentation with Liz Boyd of Madison Public Library we’ll go through the steps needed to create the perfect brand aka the one that reflects YOU. Whether it’s on your personal social channels or at work, your brand identity, messaging and values should shine through.

KEY TAKEAWAYS

• Learn to identify and showcase your brand values at work and in your personal life
• Get tips on how to build brand identity, mission, messaging and voice to achieve differentiation on social media
• Make brand messaging a central part of your marketing strategy online and beyond
• See examples and breakdowns of brands and individuals getting it right

ABOUT OUR SPEAKER

Liz Boyd has lived, worked and written in many different places over the course of her career, including publishing houses in Chicago, writing and editing online content in Edinburgh, Scotland and doing marketing for a retreat center near Asheville, North Carolina. She currently works as the Marketing Specialist at Madison Public Library where she manages social media, creates content for the website, newsletters and press releases, and coordinates with community partners to enhance the library’s brand regionally. She’s been in the marketing and communications industry for 10+ years and when she convinces herself to stop working, Liz enjoys hiking, swimming, reading and going to see live music (when that’s a thing again).

LOCATION: Virtual – LIVE on the Social Media Breakfast Facebook Page

SPONSORS:

DreamBank
Powderkeg
The Capital Times
Suttle-Straus
Melissa Carlson Creative
Minuteman Press
Talent CPA

NONPROFIT SPOTLIGHT

The Madison Area Sports Commission (MASC), an arm of Destination Madison, brings sporting events to Madison.   It has partnered with some of the most successful events in the nation — USA Cycling National Championships, IRONMAN Wisconsin, the CrossFit Games and WIAA High School State Championships — just to name a few. The MASC also runs a youth grant program that has awarded over $400,000 to Dane County youth sports organizations. The grant puts into practice MASC’s belief that sport participation has lifelong mental and physical health benefits and that every kid deserves an opportunity to play sports. Find MASC on the following platforms:

Website: https://www.visitmadison.com/sports/
Email newsletter: https://bit.ly/31Xwi8L
Facebook: madisonwisports
Instagram: @MadisonWISports