EVENT SUMMARY

A crisis big or small can happen at any time and can result in damage to reputation, disruption of operations and loss of revenue. Brian Lee, APR, president of Revelation PR, Advertising & Social Media, will explain how to prepare a crisis communications plan, complete with scenarios, audiences, strategies, actions and talking points. He’ll also give examples of how brands responded to various crises, what they did well and what they could have done better.

KEY TAKEAWAYS:

• How to prepare for crises
• What to do when a crisis occurs
• The roles of the marketing and creative departments
• How to avoid common mistakes

SPEAKER BIO:

Brian Lee, APR, is the president of Revelation PR, Advertising & Social Media as well as an instructor on social media at Madison College and a digital marketing specialist for the State of Wisconsin’s Center for Business Intelligence. Brian earned his Accreditation in Public Relations (APR) in 2011 and a certificate in reputation management in 2017. A native of Madison, Brian graduated from UW-Madison with a degree in journalism and major in strategic communications. He is currently in the MBA program at Sam Houston State University.

SPONSORS:

• DreamBank
• Powderkeg
• Suttle-Straus
• Melissa Carlson Creative
• A&J Photography
• Nick Palkowski
• Minuteman Press
• Talent CPA

NONPROFIT SPOTLIGHT: Movin’ Out, Inc

Movin’ Out, Inc partners with people with disabilities, their families, and their allies, to create and sustain community-integrated, safe, affordable homes.

They offer information, advice, referrals, and resources for home ownership, home repair for safety and accessibility, or rental housing for households with low to moderate incomes. They primarily serve income-qualified households that include a person who has a permanent disability of any kind, whether intellectual, physical, or mental health.

Movin’ Out also develops new multi-family housing with most units affordable for low to moderate income households. Learn more and subscribe to their email newsletter at https://www.movin-out.org/.

COVID -19 is having a profound impact on the population they serve. It is exacerbating the already stark racial disparities in household income and disability. People are losing their jobs and struggling to make rent or mortgage payments. Movin’ Out , Inc is working as hard possible to raise money to help our clients avoid losing their homes, and to make more safe, affordable, community-integrated homes available.

If you aren’t able to join us for the live stream, Nick Palkowski will record this event and publish to our website and Social Media Breakfast Madison Facebook page