Hug Your Target: Harnessing the Power of Brand Loyalists

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September 20, 2023 @ 7:30 am - 9:30 am

Hug Your Target: Harnessing the Power of Brand Loyalists

Finding, cultivating and showcasing the people who love your brand is essential in today’s fractured, content overload world.

Across social media, brands are constantly competing for the attention of their target audiences. Thanks to the connections made between brands and followers on social media, new relationships can be established and grown. Many brands celebrate these relationships and reward engaged followers with swag and personalized messages. For many brands, however, engagement that starts on social usually ends on social. Rethreading a funny, relevant thread, starting a conversation in the TikTok comments and replying to an Instagram Story are all worthwhile avenues for follower engagement.

All of these contact points are great for building those relationships, but how can brands go even further? How can they use those engagements to cement brand loyalty, even to a point where the target becomes a loyalist, convincing their friends and family to care about a brand as much as they do?

Loyalists are repeat customers, they’re more willing to try new or additional products and their social “proof” drives new people to the brand. In this session, presented by the team from Hiebing, you’ll learn ways to turn a social media follower into a brand loyalist.

KEY TAKEAWAYS

  • Why listening and engagement are essential building block to loyalty.
  • How to showcase and reward brand loyalists in social media and online.
  • How to turn social engagements into off-line brand loyalty building moments.
  • How to create a brand advocacy program that generates more social media content.

ABOUT OUR SPEAKERS

Liesel Olson – Senior Account Supervisor, PR & Social Media – Hiebing

Liesel is a natural explorer, in constant search for ways to increase performance of people, product and content for Hiebing clients like Culver’s, Summit Credit Union, Monona Terrace and others through regular performance evaluation, crystal clear client communication and roaring insights.

With a long history in social media and PR, Liesel has flexed her media muscles on international monitoring, legal reputation management and story pitching of all kinds. She is also an expert organizer, easily breaking goals down into achievable and measurable phases for herself and her clients. Where there is chaos, you’ll find Liesel working to smooth it out. When you’re not listening to Liesel hum at work, you’ll find her prepping for her next race or reading Harry Potter fan fiction.

Sam Bowers – Account Executive, PR & Social Media – Hiebing

Sam moved to Madison, WI in 2019 from the Kansas City area (Go Chiefs!) where she was born and raised. She studied Convergence Television Reporting at the University of Missouri. Following graduation, Sam began her career in television as the host and producer of a lifestyle TV show in Madison that highlighted local restaurants, events, and members of the community. She brought her eclectic skillset to Hiebing two years ago and hit the ground running! Sam now focuses on clients like Culver’s and Sartori – working on projects in the branded content, influencer, cause marketing and social spaces. Sam has also worked as a fitness instructor and personal trainer for seven years and enjoys leading high-energy group classes in her spare time . If you’re lucky, you might even catch her Taylor Swift fitness masterclass! You can also find her running, baking, traveling, taking photos and trying new restaurants on the regular!

Lauren Schroeder – Senior Account Executive, PR & Social Media – Hiebing

Lauren is a proud Wisconsinite-born and raised. A true Madison native, Lauren attended UW-Madison, honing her craft with a marketing degree with an emphasis in digital studies. She began her career taking those talents to Yelp Madison, Ideas That Evoke and Vector & Ink, where she sharpened her skill set in social media strategy, managing influencer relationships and becoming a master digital marketer. Almost two years ago, Lauren joined the Hiebing team, bringing her digital prowess to Wisconsin-based clients like UWGB and Summit Credit Union.

In her spare time, Lauren’s love of travel comes through in her personal travel blog featuring everything from local restaurants here in Wisconsin to iconic destinations abroad. You may see her flexing her TikTok savviness at your favorite local Madison café or catching some sun on Lake Wingra while coming up with the next viral social media strategy.

TIME:

  • 7:30 – 8:00AM – check-in, coffee, and networking
  • 8:00 – 9:15AM – presentation followed by Q&A

If you aren’t able to join us in person, our sponsor, Live Well Video will be LIVE STREAMING this event on our Social Media Breakfast Madison Facebook page beginning at 8:00am.

LOCATION: In-person and virtual options available!

SPONSORS:

NONPROFIT SPOTLIGHT: RCC Sexual Violence Resource Center

Serving Dane County since 1973, the RCC (formerly the Rape Crisis Center) is a non-profit organization that provides services to survivors (and their support people) of all forms of sexual violence. They also have comprehensive programs in Outreach and Education, including youth and professional training in prevention, Chimera personal defense training, the Safer Bar program that trains management and staff of the service industry, and frequent collaboration with other Dane County and Madison agencies.

This year, RCC is celebrating 50 years of serving Dane County. Check out their upcoming fundraiser Java Jive, coming up on September 30.

Connect with RCC on their website or follow their socials: Facebook, Instagram, YouTube, LinkedIn and Twitter.

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