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May 16, 2018 @ 7:30 am - 9:00 am
If you missed Social Media Breakfast’s May 16th PechaKucha event at the Mallards Great Dane Duck Blind, you missed a whole lot of information in a very short amount of time.
PechaKucha is a presentation style in which 20 slides are shown for 20 seconds each (6 minutes and 40 seconds in total). The format, which keeps presentations concise and fast-paced, helps power multiple speakers through an array of topics.
SMB modified the traditional approach to an even more streamlined version (10 slides, 18 seconds each, 3 minutes total). The May event featured 10 local experts who answered questions from the April Q&A on social media event.
In this recap, we featured a blog version of PechaKucha, in which our experts shared a favorite slide and a summary paragraph. Check them out here:
Q: “How do you create content that is more engaging?”
Presenter: Jess Bahr | @jessbtweets
Content that drives engagement is about more than just creating great content – but great content is a great place to start. Creating great content on its own does not guarantee engagement and success; the idea “if you build it they will come” does not apply here.
Top performing content producers evaluate where their audience is active online and develop distribution channels to deliver (great) content in the format, time, and location their audience is most primed to engage with it. They deliver content through those channels with a compelling call-to-action that asks fans to respond, share, like, and feel a connection.
Q: How to share the power of your impact without using pictures of those who use your services directly?
Presenter: Stephanie Beirne | @thestephaniebee
I have six pieces of advice for those who want to share the power of their impact, without using pictures of those who use their services.
- Go faceless: Crop out the faces of people who use your services.
- Get local: Show off the community you serve.
- Track weather: Share photos of the seasons.
- Use objects: Take pictures of objects related to your organization.
- Grab quotes: Share inspirational quotes or use testimonials from your clients.
- Get creative: Find new ways to show off your services while keeping your clients anonymous.
Q: What are some tips for communicating effectively and being time efficient with social media?
Presenter: Sarah Best | @ARunningList
If you plan your content at a high level, focusing on your core value proposition statements, talking points, and campaigns and initiatives, you can figure out how you’ll distribute that content later. This will give you a 10,000 foot view of what’s coming business-wise, and will allow you to engage other stakeholders in the planning process, such as executives who own the vision, and the sales and customer service staff who are on the frontlines with customers. The example above features a fab event from Big Brothers, Big Sisters of Dane County – check them out!
Q: How do you create video content with little or no budget?
Presenter: Steena Cirves | @SteenaROAR
Presentation can be summarized by a tweet:
Video content on little or no budget: smartphones so cool things. Take videos instead of photos to use later. Always record horizontal. App: Video Shop. Save all your insta stories. Repurpose for later. Ppl love Boomerang. Use natural light.
Q: How do you grow your Instagram following?
Presenter: Kyle Fetters | Slyce_of_Pye
The foundational step to growing your Instagram following is to be consistent with when you post, how often you post, and how you hashtag. Once you’ve done this for a few weeks, you can use the metrics to further zero in on your audience and refine your posts, hashtags, and formats. Your audience will grow from there and then it’s your job to foster that audience interaction.
Next, you should search for a pod (Instagram’s Group chat) that’s doing similar things as you, so that you can network, brainstorm, and ultimately capitalize on those relationships. Once you’ve reached this point, you can experiment with new formats and use the metrics to see what new things work and don’t work. Lastly, keep things clean and professional. Bury the hashtags, use the best photos/videos you have, and maintain narrative continuity between your dialogue and photos/videos.
Q: How does Snapchat work?
Presenter: Andrew Friske | @thatfriskekid (IG)
Though Snapchat may be losing the battle of short, snackable, user-created content to Instagram stories (in my opinion)…it is still a platform that has a large userbase. If you have a desire to cultivate and grow an audience on the platform, I’ve found success in incorporating these 5 steps:
- You have a short time to captivate your audience’s attention, so keep your snaps short
- Not everyone watches with the sound on, so be mindful of that and try to include captions that describe what’s happening in the snap
- Phone angle: better to keep it vertical than horizontal
- The app has a lot of fun features built into it, so be creative!
- Providing value in any way you can for you audience is a sure way to keep them coming back for more. Pick something you feel you have an edge over most folks and share it out
Q: What is the best way to promote your business on LinkedIn?
Presenter: Nick Myers | @therednickm
LinkedIn is all about providing value authentically in your brand’s niche. By having a complete LinkedIn Business Page, posting consistently, utilizing video, and by always offering authentic value, your brand is well on it’s way to becoming noticed on LinkedIn.
Also, remember that that it’s okay to sponsor posts….but don’t be annoying. Only pull that out of your toolbox if you have to. The best LinkedIn content strategy to get your message across is to turn your employees into your largest LinkedIn advocates. If they start supporting and sharing your content, the sky is truly the limit.
Q: How do you measure ROI of social and communicate it to clients?
Presenter: Spencer X Smith | @spencerXsays
Instead of asking the question “What’s my ROI (Return on Investment)?” when it comes to your social media activities, instead ask yourself, “As a result of the time I invest in social media, will people think of me more often than they don’t?” The goal in business is to be the person who’s top of mind for the right people at the right time, and there’s never been something better than social media to accomplish exactly that.
Q: What are some tips for building a personal brand on social media?
Presenter: Don Stanley | @3rhinomedia
To build a successful personal brand you MUST define your why. It’s critical to know what drives you, because when you feel like noone is paying attention to you online, or the little voice of self-doubt pops up in your head telling you not to build a personal brand, your why will keep you moving forward and producing valuable content on social. Use this why to be helpful and service others, and you will succeed beyond your wildest dreams.
Q: How do you mix in “traditional media” into planning?
Presenter: Karen Wenning | @suttlestraus
Traditional and social media should not be used exclusively – they are better together. Social media can be used to crowdsource user-generated content and feedback, and the results then can be broadcast to the masses through traditional media – like the Doritos Super Bowl ads.
Print and packaging can be a tool that leads to viral social media – like Ikea’s blue bag and the Smile With Lays campaign. Once you have found your “Why” it should be consistent across all media, both traditional and social – like KFC has done with The Colonel.