Whether you’re a B2B or B2C marketer, “boring” products and services can be challenging to represent on social. Our speakers this month are here to prove that myth wrong! Learn how industries like banking, insurance, finance, manufacturing, and hospitality are finding creative and engaging ways to amplify their message and social presence.

EVENT SUMMARY

The Bad News: Trendy buzzwords like “blockchain” and “artificial intelligence” don’t apply to your brand. Your website isn’t blowing up because Oprah just named your product one of her “Favorite Things”. You’re not Nike or Apple, and you certainly don’t have their marketing budgets.

What you do have is a product or service that is traditionally “boring”. Or you compete in a market that is saturated with competitors.

The Good News: You can still market your brand successfully, even if you don’t have a “cool” product or service. You can be creative and innovative when your product is a basic necessity. And you can stand out in a saturated market—even without blowing your budget.

If you think your marketing is limited by the products or services you sell, here’s your wake-up call!

KEY TAKEAWAYS

• Bust through the “boring” and explore multichannel approaches to convey your brand message, including hacking your social media marketing, employee engagement campaigns, and outside-the-box events

• Discover how to stand out in crowded markets by uniquely positioning your brand against competitors

• Get your questions answered during a panel Q&A session following the presentation

ABOUT OUR SPEAKERS

Spencer X Smith – Founder, AmpliPhi

Spencer is the founder of social media marketing company AmpliPhi and an instructor at the University of Wisconsin and Rutgers University. He was formerly a vice president of sales for two Fortune 100 companies.

He’s been called a “Social Media Expert” by Forbes, and AmpliPhi is the winner of the 2016, 2017, and 2018 InBusiness Magazine Executive Choice Award for Social Media Consulting Company. Spencer has spoken at over 200 events since 2015, including a presentation at the New York Stock Exchange in 2017. His book “ROTOMA: The ROI of Social Media Top of Mind” was featured in Forbes and is an Amazon bestseller.

Rachel DeGrand – Manager of Marketing Operations, Hausmann-Johnson Insurance

Rachel joined Hausmann-Johnson Insurance (HJI) in 2015 and became manager of marketing operations in 2018. In her role, she develops and implements marketing and advertising campaigns, oversees strategic events, and supports business development. She also organized the formation of the Community Impact Team at HJI, which focuses on company-wide volunteering and community giving.

Rachel has a bachelor’s degree in education from Grand Valley State University. She enjoys running year-round and participating in road races. She’s a member of the Business Volunteer Network and regularly volunteers for organizations such as United Way, Alzheimer’s Association, and the Ironman Foundation. Her favorite volunteer work is helping organize the annual fundraiser hosted by HJI—Melody’s Hope for Children Tailgate.

Leslie Osman – Vice President of Marketing & Communications, Park Bank

With over a decade of marketing experience and a bachelor’s degree in communications and graphic design, Leslie understands that marketing is about more than creating and placing ads; it’s about connecting a company brand to internal culture and client experiences. Leslie also loves that marketing is different every day–one day she is building out customer personas, tracking analytics, and using technology to better predict customer needs, and the next she’s in strategy meetings.

Outside of work, Leslie’s passion for women’s empowerment is demonstrated by her volunteerism, as she coaches elementary girls’ softball and organizes an extracurricular girl’s reading club that encourages young women to get involved in reading and comprehension while building healthy relationships.

TIME:

7:30 a.m. registration, networking and caffeine
8:00-9:30 a.m. presentation and questions

If you aren’t able to join us in person, Nick Palkowski from Live Action Production, will be LIVE STREAMING this event on our Social Media Breakfast Madison Facebook page.

SPONSORS: 

• DreamBank
• Powderkeg
• The Lone Girl Brewing Company
• KinKin Coffee Roasters
• Suttle-Straus
• Melissa Carlson Creative
• Anya Kubilus Photography
• Winbound
• Live Action Production
• 608 Sound & Light – Thank you, Steve!
• Minuteman Press
• Talent CPA

LOCATION

The Lone Girl Brewing Company will be hosting this month’s event in their brand new event space, “The Landing at The Lone Girl”. Weather permitting, we’ll kick off the morning networking on their rooftop patio.