Greg Mischio shares tips for social selling by harnessing the power of LinkedIn.

EVENT SUMMARY

Why, oh why can’t you get your sales team to engage on LinkedIn? For sales and marketing leaders, this is a head-scratcher, especially when you consider the research. According to LinkedIn, salespeople who engage in social selling are significantly better than their peers:

• 78% of social sellers outsell peers who don’t use social media.
• Social selling leaders are 51% more likely to reach quota.

Yet despite these stats, many salespeople resist the potential of using LinkedIn.

Marketing pros — eager to boost sales and add another avenue to help deliver marketing messaging — will roll out training programs to the sales team, but often to no avail.

Though it may seem impossible, with a lot of empathy and by using the following four steps championed by other marketers, you can get salespeople to engage:

1. Understand the main reason why they’re not engaging.
2. Create a sales-friendly training program that’s relevant to sales.
3. Promote “content-light” LinkedIn tactics.
4. Set goals tied to sales and track them.

ABOUT OUR SPEAKER:

Greg Mischio is the Owner and Founder of Winbound, a digital sales and marketing agency. Winbound helps small sales and marketing teams use content to create a “digital twin” of their sales team. The approach includes collaborating with clients to produce insight-driven content, then using marketing such as SEO, social media and paid online ads to distribute the content to prospects.

Winbound specializes in manufacturing and industrial clients, but the approach works for any b2b company with complex sales. Their clients have enjoyed double and triple digit increases in website traffic and qualified leads.

BONUS:

Stephanie Shanks of Steph Shanks Photography will be offering FREE professional headshots before (and a bit after) the event for persons registered to attend in-person.

Spots are very limited and it’s first come, first served. So grab an in-person ticket and show up early, before the presentation starts.

TIME:

• 7:30 – 8:00AM – check-in, coffee, networking and headshots
• 8:00 – 9:15AM – presentation followed by Q&A

If you aren’t able to join us in person, our sponsor, Live Well Video will be LIVE STREAMING this event on our Social Media Breakfast Madison Facebook page beginning at 8:00am.

LOCATION: In-person and virtual options available!

• In Person at Dream Bank- 821 E Washington Ave, Madison, WI 53703
• Virtual – LIVE on the Social Media Breakfast Facebook Page

SPONSORS:

• DreamBank 
• Steph Shanks Photography
• Melissa Carlson Creative
• Alex Killian Productions
• Live Well Video
• Suttle-Straus
• Talent CPA

NONPROFIT SPOTLIGHT: Wisconsin Innovation Awards

Wisconsin Innovation Awards (WIA) connects and showcases innovators throughout the state of Wisconsin, across industries and organizations of all shapes and sizes. 

By producing and providing educational media content, organizing a statewide network of experts willing to mentor and support each other, and hosting events that highlight groundbreaking work, WIA is building a lasting legacy of instruction inspired by Wisconsin’s thinkers,

makers, creators, and designers. WIA fosters innovation in this state and helps shine a light on companies throughout the state that have transformational ideas.

In the past nine years, WIA has attracted more than 3,000 attendees and recognized 81 winners from the public and private sectors around Wisconsin. The 10th annual Wisconsin Innovation Awards is happening in Madison on October 10, 2023. Winners will be announced at the event, and WIA would like to invite you to participate, nominate next year, and help us spread the word. More about WIA.

Learn more about WI Innovation Awards on their website or follow their social channels: Facebook, LinkedIn, and Twitter