July 18 @ 7:30 am - 9:00 am
Do you work for a multi-faceted organization with more than one target audience? How about multiple products or services? How do you target everyone with a message that’s right for them, while still maintaining a cohesive brand voice? And when it comes to social media marketing, what channel is best for who, and…what?!
Goodwill of South Central Wisconsin is a local nonprofit, a donation center, a retail store, an online retailer, an employer, a business partner, a service provider, and more!
If you’re finding it hard to break through the clutter of multiple messages and tell a cohesive brand story at the same time, join Addie Peck and Lori Wirth from Goodwill Industries of South Central Wisconsin at our July event. The Goodwill SCWI team is eager to share their strategies for managing complex storytelling at their organization and share ideas that can help you do the same, while maintaining authenticity.
Review Goodwill’s past work and analyze core marketing and messaging strategies that you can apply tomorrow
Get your messages to do their job by categorizing them using Goodwill’s strategies
Create authentic, controlled messaging at the right time, to the right audience, and on the best channel – all while maintaining brand voice and inspiring action!
Stick to your narrative, exceed expectations, and educate stakeholders
Turn up the heat once your audience is engaged and keep it coming!
Addie Peck, Digital Coordinator, and Lori Wirth, Community Relations Coordinator, are dedicated storytellers for Goodwill of South Central Wisconsin. Addie holds a degree in Commercial Photography from Madison College. Her visual background aids in her digital narrative role. Lori has an extensive background in community relations and teaching from her various roles as Public Information Officer for the Madison Fire Department, and Fire Prevention Officer. She earned her degree in Journalism from the University of Missouri-Columbia.
Goodwill’s team is constantly striving to blend forms of media to properly tell complex and important stories that are vital to growing Goodwill’s community.
Jul. 18, 2018
7:30am - 9:00am
- Madison College
1701 Wright Street
Madison, WI 53704 United States + Google Map