Nov 20, 2024 Joe Ballard

RECAP: Social Media Audit for WI Latino Chamber of Commerce

Past Event: Case Study: How I Raised $27K on Kickstarter in 30 Days Using Social Media

On November 20, 2024 digital marketers, non-profit leaders, and social media experts came together for an engaging and insightful live audit event at Dream Bank in Madison, WI. 

Hosted by some of Madison’s top digital marketing professionals, this event provided invaluable advice and actionable strategies to enhance the online presence and functionality of websites and social media platforms.

If you weren’t able to join us in person, our sponsor, Live Well Video recorded this event so you can watch in on our Social Media Breakfast Madison Facebook page. Looking for the presentation deck with auditor notes? Check out the More Resources section at the bottom of this page. Sincere thanks to volunteer, Joe for writing the recap of this event.

 

Spotlight on Wisconsin Latino Chamber of Commerce (LCC)

Our featured organization was the Wisconsin Latino Chamber of Commerce (LCC). Dedicated to fostering economic growth and success for Latino-owned businesses, LCC provides essential resources, networking opportunities, and advocacy efforts to empower entrepreneurs across Wisconsin.

 

Key Accomplishments & Recommendations Highlighted

Website Feedback 

Website Accomplishments:

  • Displayed a strong focus on showcasing member businesses and events.
  • Featured an intuitive, helpful calendar with both past and future event information.
  • Made contact information easily accessible on all pages.

Website Opportunities:

  • Develop and share member stories and testimonials to build community engagement.
  • Build an optimized “Donate” page with clear examples of donation impacts (e.g., $25 = X benefit).
  • Incorporate meta descriptions for all web pages to improve SEO and visibility.
  • Enhance website accessibility (e.g., color contrast and translation tools) for a wider audience.

 

Social Media Feedback for Wisconsin Latino Chamber of Commerce (LLC)

Facebook:

  • Strengths: Consistent branding, engaging bilingual content, and a strong follower count.
  • Areas for Growth: Increase posting frequency, add real-life imagery, create short-form videos, and engage more actively with comments and similar accounts.

LinkedIn:

  • Strengths: Bilingual posts, effective use of hashtags, and quality images.
  • Areas for Growth: Post consistently, create member spotlights, and engage with followers’ content. Explore collaboration opportunities to expand reach.

Instagram:

  • Strengths: Informative and well-branded content with a strong visual appeal.
  • Areas for Growth: Use more bilingual content within captions, post vertical reels with captions, and create interactive Stories and event recaps.

Podcast/YouTube:

  • Publish one podcast per month while building a content calendar in advance.
  • Promote podcasts through social media and email campaigns.
  • Strategically organize content pillars for varied episode discussions.

 

About Our Expert Panelists

Attendees got the chance to learn directly from three skilled digital marketing professionals:

Ashley Storck (Marketini Media):

Ashley highlighted the importance of publishing monthly blogs, enhancing donation pages, and recycling event content for blogs. She encouraged using G-Translate to reach diverse audiences.

Amy Mertz (Brick Road PR):

Amy focused on sharing member success stories and featuring sponsors more prominently. Her recommendations for LinkedIn included consistent posting and interacting with user-generated content.

Jackie Drake (designCraft Advertising):

Jackie emphasized improving website accessibility and SEO while mixing content formats on Instagram. She highlighted the importance of Stories and engaging bi-lingual content.

 

Takeaway for Attendees

This event demonstrated how digital marketing can elevate an organization’s online presence and foster meaningful connections with a broader audience. The actionable feedback provided tangible, immediate steps for improving websites and social media platforms—not just for LCC but for anyone managing an online presence.

 

Connect with WI Latino Chamber of Commerce

The Wisconsin Latino Chamber of Commerce continues its invaluable work in supporting Wisconsin’s Latino entrepreneurs. Learn more about their mission and events by connecting on their platforms:

  • Website: lccwi.org
    • Facebook: @WisconsinLCC
    • Instagram: @wilatinochamber
    • LinkedIn: @wisconsin-latino-chamber-of-commerce
    • YouTube and Podcast: @latinochamber-wi
  • We look forward to more events like this that foster collaboration, share expertise, and help organizations grow in today’s digital landscape!

SPONSORS:

 

More Resources

Auditor’s Notes – Presentation Deck

Video Recap

Photo Recap of the event