Discover your target audience

While traveling the state as co-host of the Discover Wisconsin TV show, Mariah Haberman never loses sight of her target, whether the show is about a cheesemaker or a champion fisherman on one of Wisconsin’s clearwater lakes. But the target Mariah is focused on isn’t the person in front of the camera; it’s the person in front of the TV and the computer. “A marketer’s biggest talent might be to step into the shoes of your target market,” she said.

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