The 2025 Social Media Marketing Awards brought together Dane County’s boldest marketers, creatives, and community builders for an unforgettable evening celebrating innovation, storytelling, and connection.
From viral campaigns to heartfelt cause-marketing, every nominee proved that Madison’s social scene is more vibrant than ever. Hosted at the stunning Serendipity Labs, guests enjoyed cocktails, laughter, and inspiring conversations as we recognized the individuals and brands redefining what it means to stand out online.
Congratulations to all of this year’s winners and nominees who continue to raise the bar for creativity and community impact! Thank you to our videographer sponsor, Raise Agency, for this wonderful recap reel. Thank you also to Allie at The Polka Dot Co. for capturing these amazing photos!
Congratulations again to the winners of the Social Media Marketing Awards 2025:
– Best Facebook: Overture Center for the Arts
– Best Instagram: Ultimate Revolution Athletics
– Best TikTok: Destination Madison
– Best LinkedIn: Overture Center for the Arts
– Best Podcast: City Cast Madison
– Best Email Newsletter: Destination Madison
– Best Overall Social Media Presence: Destination Madison
– Best Overall Brand Identity: Overture Center for the Arts
– Best Use of Social Media for a Cause: Henry Vilas Zoo
– Best Influencer: Living in Madison
– Best Digital Marketing Campaign: National Resources Foundation of Wisconsin “Fat Bird Week”
Thank you again to everyone who nominated, voted, and attended the award show! Get ready for next year’s award season.
SPONSORS:
NONPROFIT SPOTLIGHT: Active Youth Wisconsin
Active Youth Wisconsin (formerly Tri 4 Schools) is a nonprofit committed to providing accessible opportunities for kids to be active in a 
generation when they move less than ever. Our initiatives foster inclusivity, promote self-confidence, work ethic and positive peerinteractions so that all children, regardless of background, can benefit from the physical and mental health advantages that regular activity provides.
Join us for the Birdie Derby 5k/10k Run/Walk, Madison’s Favorite Thanksgiving Day Tradition! This family-friendly event has options for everyone and is the ONLY race that donates 100% of proceeds to the community, funding financial aid for kids, families, and schools, ensuring everyone has the opportunity to be active. Register at runthederby.org.
Connect with them at:
Website: www.tri4schools.org
Facebook: @activeyouthwisconsin
Instagram: @activeyouthwisconsin and @thebirdiederby
LinkedIn: @activeyouthwisconsin
