From Apple Wellness to The Healthy Place: A Rebranding Story

  • This event has passed.
September 21, 2022 @ 8:00 am - 9:15 am

If you’re aware that your company needs to rebrand, but you’re dragging your feet because it feels risky and overwhelming… tune in!

 

EVENT SUMMARY

Do you have company name regret? Are you shaking your head at your past self and the branding decisions you made before you truly understood your business?

If you’re aware that your company needs to rebrand, but you’re dragging your feet because it feels risky and overwhelming… tune in! Tim O’Brien from The Healthy Place, formerly known as Apple Wellness, will be sharing all the nitty gritty details on their huge rebranding experience. He will cover real concerns like how to make a rebranding decision, how to rebrand and maintain customer loyalty, how to announce a rebrand, and all the good and bad that comes along the way.

As Tim shares lessons they learned, advice he would pass on, and the biggest hurdles they had to overcome, you will be empowered and inspired to see rebranding as a unique opportunity to better engage and capture your target audience.

Let’s flip the switch and instead of seeing rebranding as a negative hurdle to overcome, recognize it as a powerful tool to move your business forward. But take notes, because this is the kind of thing you only want to do once.

 

KEY TAKEAWAYS

  • How to make a rebranding decision.
  • How to rebrand and maintain brand loyalty from existing customers.
  • The positives and negatives that come from embarking on a rebrand.

 

ABOUT OUR SPEAKER:

Tim O’Brien is the co-owner and founder of The Healthy Place. Tim has extensive experience in the health and wellness industry. He began his career in 2003 at GNC franchises, then became District Manager in 2005. In 2008, he became the manager of Elite Nutrition. During those years, he built a solid foundation of knowledge and expertise. His passion and success gave him the vision to open his own business. In 2010, Tim and his wife Becki opened their flagship store, Apple Wellness.

Tim believes in educating and empowering individuals to make lifelong, healthy choices and changes. His desire is to help each person reach their health potential. His energy is contagious, and he’s excited about helping YOU.

 

LOCATION: Virtual – LIVE on the Social Media Breakfast Facebook Page

 

SPONSORS:

 

NONPROFIT SPOTLIGHT:

As stewards, Taliesin Preservation‘s mission is to preserve the cultural, built, and natural environments that comprise the Taliesin propertyTaliesin Preservation Logo and to conduct public educational and cultural programming that provides a greater understanding of Frank Lloyd Wright’s architecture and ideas.

Taliesin Preservation is Wisconsin’s only public UNESCO World Heritage site. Taliesin is the home, studio, school, and 800-acre estate of Frank Lloyd Wright (1867-1959). Located in the Driftless Region of southwestern Wisconsin near Spring Green, Taliesin is the name of Wright’s 37,000-square-foot home and estate that includes buildings from nearly every decade of Wright’s career from the 1890s to the 1950s. There is something for everyone at Taliesin – food, drink, world-class art, agriculture, and of course, architecture.

Visit taliesinpreservation.org to learn more or register for the October 5th Prairie Botany | Hike with Mike & Grace event (difficult). They also offer Saturday morning hikes at 9:45am for a 1-hour Driftless Tour that’s perfect for families.

Also find them on social media:

Author: