The 4 Elements of Great Storytelling

Learn about the storytelling techniques, via case studies from the best brand storytellers on earth.

About this event

EVENT SUMMARY

Marketers have long assumed that great stories help build relationships with consumers, but until recently, we haven’t known why or how. In this presentation, Joe Lazauskas—best-selling author of The Storytelling Edge—will reveal the cutting edge neuroscience of storytelling, and the four elements of stories that make our brains want to buy.

Learn about the storytelling techniques that spike empathy, attention, and purchase consideration in our brains, via case studies from the best brand storytellers on earth.

YOU’LL LEARN

• Why great stories drive greater purchase consideration
• The 4 elements of stories that make our brains light up: Relatability, Novelty, Fluency, and Tension
• Techniques for measuring and optimizing the effectiveness of your content

ABOUT OUR SPEAKER:

Joe Lazauskas is the Head of Marketing for Contently and co-author of a best-selling book, The Storytelling Edge: How to Transform Your Business, Stop Screaming Into the Void, and Make People Love You. A technology and marketing journalist, Joe is a regular contributor to Fast Company and has written for AdWeek, Digiday, and The Observer, amongst other publications.

LOCATION: Virtual – LIVE on the Social Media Breakfast Facebook Page

SPONSORS:

DreamBank
Powderkeg
Suttle-Straus
Melissa Carlson Creative
A&J Photography
Minuteman Press
Talent CPA

NONPROFIT SPOTLIGHT: Extended Hands Pantry

Extended Hands Pantry is a volunteer driven, faith-based non-profit organization that provides groceries and other household items to those in need and offers tutoring for children in low-income neighborhoods.

It operates outdoors curb-side at Lighthouse Church and School on Schroeder Road in Madison on Monday and Friday. The food pantry emphasizes providing culturally appropriate foods primarily serving the Lighthouse community and neighborhoods close to Lighthouse. The pantry is open to anyone in Dane County.

The organization’s tutors make a difference by helping children with the tools to succeed in school, become active citizens and leaders in our communities.