The Art of Connecting With Your Digital Donor: Create a plan to capture and engage

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November 18, 2020 @ 8:00 am - 9:15 am

EVENT SUMMARY

With the emergence of virtual events and digital interactions, we now have a whole new class of donors that we need to a develop a specific fundraising plan for.

Engagement with this digital donor and consumer will require intentional messaging; campaigns around sustained giving and storytelling.

What part will they play in your overall strategy? How will the virtual donor change your fundraising? How you raise funds?

Learn more about this virtual digital donor, the different platforms they utilize, what is needed to communicate, engage and retain.

KEY TAKEAWAYS

  • Who is this virtual digital donor
  • Which channels are they are using to engage.
  • Where do they fit in your fundraising plan
  • How to engage and retain them.
  • Marketing strategies for virtual donors
  • High-level steps to create a successful outreach campaign.

SPEAKER BIO:

Lisa Krueger is currently the Director of Philanthropic solutions for iDonate. In addition to being a CFRE, she is president and founder of MartisONE, a consulting firm that focuses on streamlining and growing organizations fundraising by utilizing digital technology, trusted best practices in fund development and the latest fundraising strategies.

She understands first-hand the demands on organizations having served as Chief Development Officer, a Nonprofit CEO, and a Marketing & Communications Director in the Nonprofit & Technology sectors. Lisa believes “small changes can make the biggest impact.” What will your small change be?

TIME: 8:00 – 9:15 a.m. Presentation, followed by Q&A

LOCATION: Virtual – Facebook Live

SPONSORS:

NONPROFIT SPOTLIGHT:

The mission of Operation Not Alone is to honor and support active duty service members and veterans while connecting our communities to those in uniform, under the umbrella of mental health initiatives.

They provide 6 main services and 2 new services in response to the Coronavirus Pandemic; all of which are providing a major impact on our neighbors, friends, and family. Services Operation Not Alone provides:

Main Services:

  • Personalized Care Packages for Active Duty Service Members
  • Veteran Cheer Packages
  • Never Alone Nursing Home Visits
  • ‘Who Is Your Hero?’ Programming
  • Girl Scout Patch & Programming
  • ONA College Intern Program

Services in Response to COVID-19:

  • COVID-19 Relief Kits
  • Healthcare Hero Restaurant Campaign

More information can be found at operationnotalone.net or on any of their social media channels. Find them on Facebook, Instagram or LinkedIn.

If you aren’t able to join us in person, Nick Palkowski will be LIVE STREAMING this event on our Social Media Breakfast Madison Facebook page

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