In today’s fast-paced and constantly changing business environment, many organizations, especially startups and small businesses rely on one-person marketing teams to build brand awareness, generate leads, and drive revenue. While it can be exhilarating to be a one wom(x)n team, it can also be challenging, overwhelming, and lonely at times. How do you prioritize tasks, set goals, measure success and stay motivated without a team?

In this session, we will explore strategies, tools, and tips to help small marketing teams succeed and thrive. From developing a marketing plan to leveraging social media, from creating compelling content to nurturing leads, you will learn practical techniques to streamline your workload, maximize your impact, and stay sane. You will also hear quick win stories and real-life examples of how small marketing teams can overcome obstacles and achieve their goals.

Whether you are a solo marketer or lead a small marketing team, this session will give you the confidence, clarity, and community to take your marketing game to the next level.

KEY TAKEAWAYS:

• Discover how you can work smarter and not harder as a small *but* mighty team of one.
• Access free, fool-proof tools to organize and stay on top of tasks and marketing activities.
• Leverage data to set and communicate your priorities.
• Gain confidence in what you do and how you do it.
• Appreciate and take advantage of your community.

ABOUT OUR SPEAKER:

Edessa Polzin, PCM is an experienced marketing professional passionate about all things Marketing. Her role as a Marketing-Team-of-One opened her eyes to the many fascinating moving parts of running an effective marketing department. Edessa was the Director of Marketing for a high-growth learning technologies company based in Madison and was responsible for developing data-driven marketing strategies focused on growth and thought leadership.

A Professional Certified Marketer (PCM), Edessa is part of the American Marketing Association both as a professional and as a volunteer. As the AMA’s Learning Partnerships Manager, Edessa helps evaluate learning partners and curate training content for the association. As the Chapter President of AMA Madison, she hopes to elevate the science and art of marketing within the Madison community through educational events and networking opportunities. Outside of work and the AMA, Edessa enjoys taking her dog, Luke, to swim and hikes all around Wisconsin.

TIME:

• 7:30 – 8:00AM – coffee and networking
• 8:00 AM – 9:15AM – Presentation (In-Person and Live Streaming on the Social Media Breakfast Facebook page)

LOCATION: In-person and virtual options available!

• In Person at Dream Bank- 821 E Washington Ave, Madison, WI 53703
• Virtual – LIVE on the Social Media Breakfast Facebook Page

SPONSORS:

• DreamBank 
• Melissa Carlson Creative
• Alex Killian Productions
• Live Well Video
• Suttle-Straus
• Talent CPA

NONPROFIT SPOTLIGHT: Madison Public Schools Foundation

From the org:

Since 2001, the Madison Public Schools Foundation has been raising money and engaging the greater Madison community in support of our public schools. Through programs like Teacher Support Network, we provide our schools and teachers access to resources that make learning easier and enjoyable for students. We advocate on their behalf for more school funding – because quality public education is a right. And we connect our community to schools, through things like our Adopt-a-School program, making it easy for individuals and organizations to get involved and help students.

Increasingly, however, our role is to engage the community, to motivate and inspire them to… Stand up. Speak Up. Champion K12 public education. Over the last 20 years, Wisconsin has fallen from 11th in the nation in per-pupil funding to 25th, and we are near the bottom in the U.S. for per-pupil special education funding. Compared to neighboring states, Wisconsin has invested less in our schools. And every year, MMSD is paying more of its budget dollars to voucher schools.

Right now, we are calling the community to action! Because we are in another superintendent transition. Because the State of Wisconsin has disinvested in K12 for three decades. Because all our kids deserve better. We are always here to partner and determine how contributions can have the greatest impact. And we’re here to help you find the words, the best path, or the right connection to advocate. Sitting on the sidelines is no longer an option for any of us. Come together, join us – let’s be a place where everyone steps up for Madison’s public schools.

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