You’ve probably heard of influencer marketing, but what do you really know about it? An expert panel discussed the ins and outs of what it means to work with influencers and how influencer marketing can help drive your business goals at our September SMBMad event. We’ve recapped some favorite highlights below. Watch the full-recorded event on our Facebook page.
Meet the Experts
- Kyla Marie Charles is a Madison native and mother of four who works as a full-time influencer with major partners such as Walmart, Johnson & Johnson, WordPress and Weber Grills.
- David Clark-Sally, who serves on the SMBMad board, runs his own social media marketing business and is an influencer who partners with brands and organizations that care about doing good in the world.
- Alicia Hazen is the face behind Madtown Momma, a successful lifestyle blog that covers Midwest living, motherhood and fashion that focuses on local- and women-owned businesses.
- Julia Hill is the marketing manager who works with influencers as head of marketing at Hilldale Shopping center.
Why Influencers?
Influencer Marketing is an emerging marketing technique where partnerships build brand awareness. These promotions help brands reach new audiences, engage with locals and build trust with your audience.
Fit is an important factor in finding an influencer, and for influencers choosing brands they want to work with! Panel members recommend doing your homework and making sure that influencers and brands are a good match before jumping into any relationships.
If you’re ready to make the leap, make sure you have a plan in place, including discussing budgets and compensation, social platforms planning, and long-term goals. Implementing clear expectations can set the stage for a successful influencer campaign.
Whether you strive to be an influencer or are considering a partnership, our panel has tips to help you determine your next steps. Hear all the juicy details by viewing the event replay on our Facebook page.
Non-Profit Spotlight
Goodman Community Center (GCC) strengthens lives and secures futures throughout the greater Madison area. The GCC supports a variety of community members, from preschoolers through teens, families and older adults. Their programs include on-site childcare and after-school programs, and employment opportunities, food pantry, and wellness opportunities that are all free or affordably priced. Stay up to date on what’s happening at Goodman Center, including their upcoming Thanksgiving Baskets, on their website or by following them on:
